The document discusses various ways that information and communication technologies (ICTs) can help support agricultural development in India. It describes how ICTs such as mobile phones, computers, and the internet are being used to improve access to information for farmers, strengthen agricultural extension services, and help manage agricultural supply chains. It provides several examples of ICT initiatives in India that are aimed at bridging the digital divide between rural and urban areas.

1. ICT-enabled Services for Agricultural Development in India For academic purpose only Dr A.S.Charyulu National Institute of Agricultural Extension Management (MANAGE) Hyderabad, India.

6. Digitalization ↔ Globalization: The New Economy Transform business & market processes Accelerating GLOBALIZATION DIGITALIZATION

18. Courtesy and credits: National Informatics Centre (NIC), Govt. of India, screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.

23. Converging Funds from different schemes

29. Application of ICTs The Power of Visual Communication A Doctor in Madurai talking to patients in Ulaganathapuram Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; ashok@tenet.res.in

30. Application of ICTs Remote Cardiac care Credit: IT and Common Man : Bringing the Net Effect to 700 million Rural Indians by Prof. Ashok Jhunjhunwala, IITM, Chennai; ashok@tenet.res.in

37. Courtesy and Credit: e-Sagu, IIIT, Hyderabad

39. Computer to Mobile SMS Broadcast Service Sender Receiver Courtesy and credit: KVK, Bhabaleswar.

40. Courtesy and credit : TNAU, Coimbatore .

42. Community Radio Courtesy and credit : TNAU, Coimbatore .

45. 7. Krishi Vigyan Kendra, Jakhdhar, Rudraprayag, Uttarakhand 8. Krishi Vigyan Kendra, Udham Singh Nagar, Uttarakhand 9. Krishi Vigyan Kendra, Harbatpur, Dehradun, Uttarakhand 10. Krishi Vigyan Kendra, Dhanausi, Haridwar, Uttarakhand 11. Krishi Vigyan Kendra, Ranikhet, Almora, Uttarakhand 12. Krishi Vigyan Kendra, Reddipalli, Anantapur, Andhra Pradesh 13. CCS Haryana Agricultural University, Hissar, Haryana 14. Indian Veterinary Research Institute Izatnagar-Bareilly, Uttar Pradesh . CR in Agricultural Institutions

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61. Courtesy and credit : APEDA. Screenshots from its presentation for learning and creating awareness on ICTs in development among agricultural extension personnel in India.

83. RFID Trolley RFID Chip

84. 2D Bar Code 3D Bar Code

85. Intelligent Packaging

86. ICT Initiatives at Village Level Public Initiatives Private Initiatives NGOs Initiated Partnerships in ICT enabled services

87. Agri and animal husbandry social development work Input-Output marketing, technology dissemination Research – farmers linkage, call centers Salient services Uplifting of remote area people Business goals with social orientation Research, education, training, and capacity building Area of interest Funds from International Agencies / State Govt. Company expenditure Funds from Central and State Govt. Investment NGOs Private Public Features

88. NGOs Private Public Features Remote and socially under – developed areas Commercial, strong marketing areas of the companies Based on research and training needs, village/district Working areas To create awareness about socio-economic benefits to innovative technologies To generate economic benefits for the people as well as the company To make role model for agri and the allied development Goals Volunteers from local areas and service oriented personnel Local trader, professional personnel Govt. officials, trained local person IT facilitator at the village level

90. Thanks Credits: The screenshots of applications and web pages are taken from the presentations of the respective organizations and their websites and presentations of several resource persons for academic purpose only. The credit goes to the these organizations, sources and individuals. Please give proper citation to these sources if in case this material is used. The views and points are purely personal and not necessarily that of MANAGE