Read this report to know about the need and usage of communication skills in Human resource management. You can get knowledge about the need of communication skills in HRM system with the help of a case study.

1. HUMAN RESOURCE
MANAGEMENT

2. Bestway Group
• Second largest multinational company
of UK.
• Having business in various sectors such
as cement, pharmacy and wholesaler
(Avolio and Yammarino, eds., 2013).
Logo of Bestway

3. Introduction
• The ability of appealing and motivating people through their effective
communication skill and creative approach (Breevaart and et. al., 2014).
• Leadership involves various skills for effective results. In order to
empower individuals who is leading either at top, middle or bottom layer.

4. Transformational Leadership
• It is an approach where leader is associated with subordinated of an
organisation in order to identify changes, involve creativity and execute
them (Dumdum, Lowe, and Avolio, 2013).
• It helps to improve performance by implement various mechanism such as
by connecting with follower, collecting identity of firm for motivating staff,
by raising interest and handling challenges.

5. Transformational Leadership process

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7. Use of Transformational Leadership
Use of transformational leadership are following:
• Taught to manager.
• Enhance leadership skills with time
• Develop leadership qualities in others.

8. STEPS OF IMPLEMENTATION
• In transformational leadership approach, rewards are provided
to employees (Hamstra and et. al., 2014).
• It can be considered as compensation in one group and symbol
of status in another group.
• It can cause trouble for company in future.

9. Elements of Transformational Leadership
• Key elements of leadership approach are:
• Idealised influence: In this method, leader is considered as a
role model by followers.
• Inspirational motivation: method is based on the controlling
process such as monitoring and supervising performance of
employees (Kark and Shamir, 2013).

10. Cont...
• Intellectual Stimulation : This element of leadership process
is considered by mentor in order to find solution of problems.
⚫ Individual consideration : In this approach connection
between leader and followers is considered (Wolfram and
Gratton, 2014).

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12. Transformational leadership process
This process can be implemented in three steps:
⚫ Transformational leadership involves techniques in order to
create input (Keskes, I., 2014).
• Changes are implemented on behaviours of employee.
• Values are created on the basis of competitive advantageous.

13. Potential effect of Transformational
Leadership
Potential effect of transformational leadership are following:
• Maximises human assets.
• Innovative product delivery strategies.
⚫ Difficult implementation (Samad and et. al., 2015).

14. BENEFITS
Benefits of using transformational leadership are following:
• Vision: Through this they can communicate vision of organisation to
employees. Through this image of gaol became clear.
⚫ Inspiration: By inspiring employees passion and enthusiasm of employees
can be maintained (Bateh and Heyliger, 2014). Through this company is
able to optimise their performance.

15. Cont...
• Detail challenges: Through this leadership approach,
challenge and issues are clear to leader. They can able to
select right direction in order to move towards goal (Ejere
and Abasilim, 2013).
• Reality: Through this firm is able to identify logic and reality
before falling into traps.

16. Transactional Leadership
• This leadership approach is used in order to monitor or
supervise activities.
⚫ Through this method leader is able to promote agreement by
providing both rewards and punishments on the basis oh their
performance (al-Dumur and al-Awamilah, 2013).

17. Transactional Leadership
process

18. USE OF TRANSFORMATIONAL
LEADERSHIP STYLE
• Use of transactional leadership are following:
• Help company in order to reach their goal (Carr, 2014).
• Motivation
• Shortcomings

19. Elements of Transactional Leadership
Key elements of leadership approach are:
•Supervision
•Performance
•Rewards

20. Potential effect of Transactional leadership
• Potential effect of transactional leadership are following:
• Frequent participation of team leader, if problem encounter.
• Task are monitored in order to ensure performance.
• Clear role and task are assigned (Buble, Juras and Matić., 2014).

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22. BENEFITS
Benefits of transactional leadership are following:
• Improve coordination of team in order to perform task.
• Projects are completed on time with low budgets (Hamstra and
et. al., 2014).
• Rewards and incentives are based on situation.

23. Critical analysis of Transformational
leadership
Positive aspect of using transformational leadership are following:
• It is particularly used by leader by implementing set of attributes.
⚫ While using this skills of leader get enhance with time (Nanjundeswaraswamy
and Swamy, 2014).
• Along with this it enable leader to provide training to employees in order to
improve their skills.

24. Cont...
Negative aspect of using transactional leadership are following:
⚫ It is highly influenced leadership approach.
⚫ Due to different level of organisations motivation level of
employees get affected (Saleem, 2015).
⚫ Lack of information can cause failure , due to which every
stage should be monitored by leader.

25. Critical analysis of Translational leadership
• Positive aspect of using transactional leadership are following:
• It is effective approach, in order to meet goal and objective of organisation in efficient
manner.
• Availability of necessary resources help the employees in order to achieve their goal
(Aritz and Walker, 2014).
• By using this approach employees are motivated, by providing rewards and incentives.

26. Cont...
Negative aspect of using transactional leadership are following:
⚫ In order to achieve specification, behaviour of leader can be
difficult to understand for employees
⚫ Cross- culture team can cause exceptional problems (Rahimi,
Khezri and Niknafs, 2016).
⚫ Diversity of team also cause problems in expectation meeting.

27. Difference between Transactional and
Transformational Leadership
Transactional
• Suited for settled firm.
• Emphasis on followers
relationship.
• Focus on planning and
execution process.
⚫ Reactive in nature (Keskes,
2014).
Transformational
•Suited for turbulent firm.
•Emphasis on values, idea and
creativity.
•Focus on innovation and
creativity.
•Proactive in nature.

28. CONCLUSION
⚫ Company can implement both transactional and transformational
leadership approach.
⚫ Leader should have skills and experience so that they can
effectively implement according to situation.
⚫ Before hiring leader, Best way should ensure about his qualities
and ability.

29. Recommendation for Best way
⚫ They can implement any leadership approach.
• But transformational is more advantageous for them.
• Through this leader and sub ordinates work as collectively
identity (Hamstra, M. R. and et. al., 2014).
• Various innovative and creative can be implemented due to
which, firm is able to expand with new opportunities.
• Along with this skills of employees also get enhance with time.

30. REFERENCES
Books and Journals
•Avolio, B. J. and Yammarino, F. J. eds., 2013. Introduction to, and overview
of, transformational and charismatic leadership. In Transformational and
Charismatic Leadership: The Road Ahead 10th Anniversary Edition (pp.
xxvii-xxxiii). Emerald Group Publishing Limited.
•Breevaart, K. and et. al., 2014. Daily transactional and transformational
leadership and daily employee engagement. Journal of occupational and
organizational psychology.
•Bestway Group 2017. [Online]. Available through:
<http://www.bestwaygroup.co.uk/>. [Accessed on 10th June 2017].

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