Presentation by Geoff Ellingham

1. Geof Ellingham, Chair,
Agile Business ConsortiumAgile Project Management Seminar, Bristol
27 Sep 2017
Agile Project Management Seminar, Bristol

2. In the next 40 mins…
 A little history and context
 Agile Digital Services – new qualification overview
 Some slides on openness
 Questions?

3. at the dawn of Agile…

4. 1995

5. 1997-2006

6. 2007 – DSDM Atern

7. 2010 – AgilePM®
Based on
DSDM Atern
Certification in
collaboration with

8. Today
over 60,000 people certified

9. Where next?

10. Agile Software Development
 Hit the mainstream around the turn of this decade
 Adopted by GDS in 2010
 Now more commonly used than any other approach
 ’Pure’ Waterfall is in steep decline
 Lots of focus on scaling
 Lots of hype about projects
being an outdated concept
 But it only deals with part of
the problem

11. Many businesses struggle to
understand how to harness the
Agility of their technology teams
for real competitive advantage

12. Many technology teams struggle
processes, practices and
behavioural norms that run
counter to Agile philosophy

13. Many business leaders struggle to understand
how they can implement the innovative wisdom
of modern business leadership

14. and sometimes lose
the will to even try
And still too many people, regardless of role,
struggle to see how they can make a genuine
contribution to the success of their organisation

15. 2016
We took action…

16. Rebrand and Vision
New Focus
New Brand
Still non-profit
Beyond Software
Beyond Projects

17. Our Mission:
To provide global leadership in
promoting, supporting and enabling
business agility

18. Introducing:
The Framework for Business Agility
Agile Culture
and Leadership
Agile Enablement
and Governance
Agile Strategy
and Portfolio
Agile Projects
Agile Service
Evolution
Agile product
Evolution
Agile
Programmes
Continuing to evolve
the stuff we’re
known for…
AgilePM
(2018?)
AgilePgM
(?)
AgileBA
(?)

19. Agile Culture
and Leadership
Agile Enablement
and Governance
Agile Strategy
and Portfolio
Agile Projects
Agile Service
Evolution
Agile product
Evolution
Agile
Programmes
Introducing:
The Framework for Business Agility
Agile Digital Services
(foundation & practitioner Jan 2018)
Agile Portfolio Management
(minibook November 2017)
Extending
the stuff we’re known for
into new areas….

20. Introducing:
The Framework for Business Agility
Agile Culture
and Leadership
Agile Enablement
and Governance
Agile Strategy
and Portfolio
Agile Projects
Agile Service
Evolution
Agile product
Evolution
Agile
Programmes
And creating content beyond
the stuff we’re known for
to support growing business agility.
Characteristics of Agile culture
Agile Leadership Principles
???
Something in 2017!

21. Existing Product Refresh
 AgilePM (Agile Project Management)
 Expected late 2018
 Bringing in new learning from AgileDS
 Removing remaining technology-specific elements from core product
 Possible modular approach to meet technology needs?
 Scrum
 DevOps
 XP
 AgileBA (Agile Business Analysis)
 Mixed feedback from delegates and trainers – mainly about positioning
 Review team identified, but not kicked-off
 No planned date as yet
 Need to understand market demand
 AgilePgM (Agile Programme Management)
 Opportunity to develop practitioner exam
 Could bring in more Agile concepts from new Agile Portfolio minibook
 No planned date as yet
 Need to understand market demand

22. New Product Development
 AgilePfM (Agile Portfolio Management)
 Minibook publication expected November 2017
 No volume exam planned at present
 Agile Culture and Leadership
 10 Characteristics of an Agile Business
 9 Agile Leadership Principles
 Primarily working through partnerships with established expert organisations and authors
 No courses or exams planned at present
 AgileDS (Agile Digital Services)
 Currently in private beta with 12 government hosts
 Expected live January 2018
 The best of AgilePM and Government Digital Services
(GDS)
 Agile Governance
 Something this year…

23. Agile Digital Services
(AgileDS)
A quick tour

24. The trigger
Agile PM DIGITAL

25. The trigger
Agile PM DIGITAL

26. Exam nightmare
Roles
Products
Lifecycle
User Research

27. The goal

28. Ideation workshop with training
organisations
Observation of a course
in alpha
In-depth interviews with training
participants and commissioners
User testing of new concepts and
materials
User Research

29. Certification gives credibility
and sense of achievement
but the exam makes the
training seem like a box
ticking exercise.
“95% of my motivation for the training was the
certificate. But I would measure the learnings,
not by “can you recite the book”, but by setting
up a development plan of how you will apply it
over the next 3 months.” —A. MoJ
“Certification is a big factor. Itgives a guarantee
that the training itself covers certain standards.”
—R. Newcastle County Council
“If there’s an exam to get, I’ll get
it.
I need to know that I’veachieved
something.” —Cl. MoJ
8

30. The Wider Context
BETA

31. New Lifecycle – single service
BETA

32. New Lifecycle – single service
BETA

33. New Lifecycle – single service
BETA

34. Multi-Service Project
BETA

35. Roles and Responsibilities
BETA

36. Multiple Teams
BETA

37. Project Work Products
 Business owned work products
 Solution/Technical owned work products
 Management owned work products
BETA

38. Prototypes
User
Research
Materials
Journey
Maps
Solution
Increment
Models
Deployed Solution
Personas
Wire Frames
and Page
Layouts
Evolving Solution
Solution Work Products
BETA

39. Users at the Centre
BETA

40. Lots of increments
MVPs
Learning
MMP
Usable
Lovable
Additional Increments
Improving
BETA

41. Timeline from Alpha to Live
Alpha Private Beta Public Beta Live
Spring Jun - Oct Nov-Dec 2018
Are we building
the right thing?
Are we building the
thing right ?

42. Timeline from alpha to live
Alpha Private Beta Public Beta Live
Spring Sep-Oct Nov-Dec 2018
Join our mailing list now
to keep informed

43. A New Openness
 Free content copyright licence
 Enables the free distribution of an otherwise copyrighted work
 Gives people the right to share, use, and build upon work
 GDS Service Manual and Scrum Guide both published like this
 Could damage Consortium revenues?
 Or spread our ideas more widely?
 Might develop “membership beta” publishing process…

44. Training, Consultancy, Coaching
Accreditation
Products & Services
Supporting content
Customers/Users
Business Agility
Shared Definition & Values
Mapping business agility practice

45. Training, Consultancy, Coaching
Accreditation
Products & Services
Supporting content
Customers/Users
Business Agility
Shared Definition & Values
ABC
9 Principles
Scrum pocketbook
Agile Business
Change Framework
DSDM Contract
AgilePM
AgileDS
AgilePgM
AgilePfM
Mapping our business agility practice

46. Training, Consultancy, Coaching
Accreditation
Products & Services
Supporting content
Customers/Users
Business Agility
Shared Definition & Values
ABC
ICAgile
Scrum
Alliance
scrum
.org
Agile
Alliance
ICA
CIPD
ILM
PMI
APM
Mapping complementary business agility practice

47. Training, Consultancy, Coaching
Accreditation
Products & Services
Supporting content
Customers/Users
Business Agility
Shared Definition & Values
ABC
ICAgile
Scrum
Alliance
scrum
.org
ICA
CIPD
ILM
PMI
APM
Agile
Alliance
Building a business agility network

48. Questions

49. Contact details
Geof Ellingham
Chair, Agile Business Consortium
Workstream lead, Agile Digital Services
07990 574667
geof@agilebusiness.org
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