Building support for sponsorship in the project profession webinar Thursday 1 October 2020 This is part 4 in the 4 part Enhancing sponsorship within the project profession webinar series The link to the write up page and resources of this webinar: https://www.apm.org.uk/news/building-support-for-sponsorship-in-the-project-profession-webinar/

1. Enhancing Sponsorship within the project
profession – webinar series
APM Governance SIG
01 October 2020

2. Webinar 4 – Building support for sponsorship in
the project profession
Panel debate with senior leaders/practitioners

3. Introductions
Role
Interest in topic
Vision for role of sponsor in project profession

4. Introductions
Carol Deveney
Managing Director
See Change International Consulting Ltd.
See Change specialise in project sponsorship, transport
consultancy and training & coaching sponsors

5. Introductions
Alexandra Batey
Director of Investment Delivery Planning
Transport for London
Sponsor of TfL’s Capital Investment Programme. Strong
advocate for women in engineering and is passionate
about developing the role of the ‘professional sponsor’.

6. Introductions
Peter Horsted
Group Compliance & Sustainability Portfolio Manager
Royal Mail
Extensive experience in the delivery of major change and
played a key role the delivery of the award winning Royal
Mail Transformation

7. Introductions
Peter Wood
Capability Lead for delegated sponsors
Shell
Supports the development of the right leadership
behaviours and skills that are essential to deliver project
benefits in challenging locations

8. Introductions
Baney Young
Head of Sponsorship Profession
Network Rail
Experienced in leading strategic change. Passionate
about supporting strategy, enabling benefits realisation,
good practice and continuous improvement

9. Discussion Points
Support from business
Support from project managers
Competency framework
Community of practice

10. Support from business
▪ Executive Sponsors are accountable to
the business for the outcomes of
change
▪ Held to account and incentivised by
organisations to deliver the agreed
benefits of the investment
▪ What challenges have you faced in
securing support from your
organisations to carry out your role?
▪ How have they been overcome?

11. Support from delivery teams
▪ Sponsors focus on strategic impact,
project outcomes, benefits, and
stakeholders
▪ Project delivery teams focus on outputs,
time, cost, quality
▪ How can project managers and delivery
teams support sponsors to carry out
their role?

12. Competency framework
▪ The development of a competency
framework is a key
recommendation to enhance the
role of sponsor within the project
profession
▪ How should we approach the
development of an industry-
recognised competency framework
for sponsorship?
▪ What should be included – what
should not?
A standard competency
framework can inform
job descriptions and the
approach to recruitment
and performance
development

13. Community of practice
▪ A community of practice can share best
practice, identify what good looks like
and celebrate leaders in the profession
▪ Where should we start to develop a
community of practice?
▪ What are the challenges that need
addressing?
▪ How can they be overcome?

14. Wrap up
Further engagement

15. Webinar series
Sponsorship in the project profession
Slides and recording
now available
▪ Sponsorship: how to enhance the role within
the project profession
▪ The Executive Sponsor role – panel debate
with senior leaders
▪ The Delegated Sponsor role – panel debate
with senior practitioners

16. Directing Change
3rd Edition - 2018
Governance of Co-
owned Projects
- 2017
Sponsoring Change
2nd Edition - 2018
Free to APM members at www.apm.org.uk/memberdownloads
Gov SIG Publications
Directing Agile
Change - 2016
APM Learning module –
Working with project sponsors
Free to APM members at Associate
level and above at
www.apm.org.uk/apm-learning

17. Related blogs and webinars
▪ The project sponsor, a hinge or hinderance to success?
▪ Sponsorship: how to enhance the role within the project profession
▪ Who makes the ideal sponsor and does it matter?
▪ The sponsor role and sponsorship - the way forward webinar
▪ Sponsoring the Thameslink Programme
▪ Who and what is a sponsor in project management?

18. Thank you!