We connected with @RachelStrella to get her thoughts on igniting content. Featuring comments from @mhannaford, @Wakefly, @quirkyjuice, @rachelloumiller and @irahaberman.

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February 2, 2015
How To Ignite
Content
Can you explain the term
“Content Shock”
Where can we spend our budget
when it comes to igniting content?
How do you become a hub?
What are some new ways to
share content?
@RachelStrella@Atomic_reach
special guest:Hosted By:
Rachel Strella @RachelStrella
Content Shock was introduced last year by @markwschaefer - essentially, the
web is oversaturated with content. #atomicchat
As more content floods the web, we are unable to consume it, making it
increasingly difficult to break through the noise. #atomicchat
#ContentShock is last years’ problem. 2015 is the year to ‘ignite’ content - finding
creative ways to ensure it’s seen. #atomicchat
Rachel Strella @RachelStrella
Funds depend on the type of business, the product or service offered and the
intended audience. #atomicchat
Matt Hannaford @mhannaford
It’s not about money, its about networking. Know what your followers want and
curate, create, and share accordingly. #atomicchat
Rachel Strella @RachelStrella
Rather than join the 1000’s of groups out there, start your own. Find out what
people want and need - and provide it. #atomicchat
Rachel Strella @RachelStrella
Establish authentic connections with influencers and develop relationships with
reporters and writers. #atomicchat
Jules @quirkyjuice
Collaboration! And distribution of valuable information (tailored) across relevant
channels. #AtomicChat
Ira Haberman @irahaberman
If the intent is to build community, curation is as powerful as creation. In many
ways it may be even better. #atomicchat
Jules @quirkyjuice
Shall I say it? I shall. Augmented reality/Virtual Reality product placement and
involvement in games. #atomicchat
Wakefly @Wakefly
We’re fans of organic growth and using paid promotions to test new ideas or
markets. Budget and goals vary #AtomicChat
Rachel Miller @rachelloumiller
Providing consistent actionable solutions to ur target audiences problems. Show
them how to be better versions of themselves #AtomicChat
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