Workshop op de NHL voor digital natives over web 2.0 en hun power die ze in de toekomst mogelijk kunnen hebben.

1. Student 2.0 verovert de wereld 20 februari 2008 Ayman van Bregt

4. Marketing & Internet

5. Vormen van marketing & internet

9. Zoekmachine marketing

11. SEO

14. E-mail marketing

16. Virale marketing

20. Source: Flickr © Kjarett

21. Source: Flickr © Claudio Parrondo

25. Web 2.0

29. Web 2.0 in Nederland

30. Geotagging Het proces waarbij geografische gegevens worden toegekend aan foto’s, video’s en andere media….

37. Instant Messaging

41. Mobile Marketing

44. Social software

45. Social Software

47. User Generated Content

48. User Generated Content

50. Widgets

52. Experience Economy

55. Tips voor Digital Natives Source: Flickr © The Happy Robot

57. De kunst van cross-media…. Klant Viral marketing MSN … logs Mobile marketing ??? Analogue communication Social software Google goodies

58. Nieuwe marketing… Content moet te gebruiken zijn op ieder apparaat op ieder moment Content moet verspreid worden via alle netwerken om een gebruiker te bereiken Consumenten zijn niet geïnteresseerd in een aanbieder van toegang zolang ze het maar hebben Consumenten gebruiken diverse apparaten op diverse tijden en plekken

59. The posture of a communicator If you buy my product but don't read the instructions, that's not your fault, it's mine. If you read a blog post and misinterpret what I said, that's my choice, not your error. If you attend my presentation and you're bored, that's my failure. If you are a student in my class and you don't learn what I'm teaching, I've let you down. It's really easy to insist that people read the friggin manual. It's really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it or for not caring enough to pay attention. Sometimes (often) that might even be a valid complaint. But it's not helpful. What's helpful is to realize that you have a choice when you communicate. You can design your products to be easy to use. You can write so your audience hears you. You can present in a place and in a way that guarantees that the people you want to listen will hear you. Most of all, you get to choose who will understand (and who won't). Seth Godin Tips voor Digital Natives

60. Tips voor Digital Natives Stay connected!

61. Lex-i namens je opleiding