This was a presentation I made as a lead up to the panel discussion on "Monetizing mobile applications on Android" at the October Code Android meet up in Singapore. The idea of the presentation was to give the audience a sense of where Android stands as a platform to monetize apps, especially compared to the Apple App Store

1. Monetizing apps on Android CodeAndroidMeetup 31st October, 2009 Roy, VP Products roy@tenCube.com | Twitter: @roy100

2. Pre-2008: Sell it yourself Handango Telco Manufacturer pre-bundle Retail, resellers etc Big problems: Distribution Payment experience History of monetization

4. Distribution + payment experience Proved market for apps Golden price: $0.99 Top apps make > 1M/year Started App Store mania iPhone

5. How: Charge for app Freemium Ad-supported Where: App Stores Telco Sell yourself etc Making money

7. Über open

9. 14,500 apps, 36% paid 8,500 added in last 4 months 2000 apps have > 10k downloads (14.8%) Est. total downloads 50M 81% of users have never bought an app Est. developer revenue = 2.1M Source: Androlib App Stats, AdMob, guesswork Stats

10. Stats – A Comparison Source: Wikipedia, Apple, AdMob, Canalys, Androlib and guesswork These figure do not include advertising revenue *Numbers in red are educated guesses

11. Daily revenue for 5th placed game $62 – Android $3500 – iPhone Too few phones? User behavior – are Android users cheap? Google’s role Paid apps launched later Only few countries support paid apps Free is good! Monetization challenges

12. Panel discussion: What can we do to make money?