3. 
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Name Nokia originated from the river which
flowed through the town of the same name
(Nokia)
Nokia Corporation (NYSE: NOK) is one of
the world's largest telecommunications
equipment manufacturer
Nokia was established in 1865 as a woodpulp mill by Fredrik Idestam on the banks
of Nokia rapids.

4. 
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Focused on handset manufacturing only
Increase distribution channel
Customer's satisfaction
Focused on replacement
Aggressive pricing
Improve collaboration on designs
Adjust preference for specific market

5. 
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AIDA in Nokia
A-Attention:attract the attention of consumer
I –Interast:raise consumers interest by
demonstrating the features and benefits
D –Desire:convince the consumer that they
will get their desired product
A-Action:lead consumer toward action i.e
purchasing

6. 
Demographic:
:Male and Female
:Ages 25-50 this
segment makes 80% of
Nokia market

Geographic:
>Targeted Area is the
Rural market
>Total targeted
population is 100
million

7. Different kind of products for
different segments of group which has
helped Nokia to establish it’s market
in every part of the world

8. Rural
market:Nokia has
launched phones
for rural people i.e
cheapest and
trustful

9. Nokia has launched
phones with torch for
rural people because
in India there is
problem of electricity

10. The first
multimedia phone
introduced in
Indian market
which supported
all the videos,
audios and all soft
wear

11. Business
phone:Nokia has
launched different
kinds of business
phones for
different class
phone

12. 
Music phone: In
today's world music
is the craziest and
most loving thing
for every person so
nokia has launched
special edition for
music loves called
music edition

13. Today’s world is
moving towards
the touch phones
so Nokia has
launched many
different touch
phones for their
consumer

14. Nokia has seen
the desire of their
consumer that
they want touch
and type both in a
single phone so it
has also launched
touch and type
phones

15. Camera phone is
the biggest
demanded phone
in today's time so
nokia came up with
different camera
phone

16. Headphones and Bluetooth have been introduced
for music lovers and bike and car drivers

17. The one stop
entertainment for
Nokia user