How Smartphones are driving customers to offline stores

•

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Mobile-Marketing: How Smartphones are driving customers to offline stores The new customer shops mobile Smartphones & digital Services at the Point of Sale Webchance Academy Frankfurt - 10. Januar 2014

Marketing Business Technologie

*Smartphones at the Point of Sale – Trends
1

*How offline retailers should use Smartphones &
Tablets as marketing / advertsing tool
2

3

*How to start - plan for today - this week
and the next month

Mobile Revolution

http://sembassy.com/en/mobile-is-eating-the-world/

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

Full Value of Mobile

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

The Mobile Opportunity
• Mobile is fundamentally reshaping how we as consumers
spend from housing and healthcare to entertainment and
travel, from food and drinks to communication and
transportation.
• Mobile not only influences purchase behavior but
also post purchase opinions - this provides easy ways to:
● Acquire new mobile customers
● Welcome your mobile customers
● Increase mobile engagement
and conversions
● Retain your customers on mobile

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

The Mobile Web is the
backbone of your
Mobile Strategy

Advertising

QR-CODES

Mobile
Web

Mobile
Apps

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

SMS
Marketing

The Mobile Web is the
backbone of your
Mobile Strategy

Advertising

QR-CODES

NFC Tags
iBeacon

Mobile
Web

Mobile
Apps

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

SMS
Marketing

Your Mobile Website is the backbone
of any Mobile Marketing activity

Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

7 Steps & a ton of apps
1. Give your staff the answer to every question (iPad)
2. Showrooming as opportunity to engage customers (ipad)
3. Better serve customers by gathering hard data what they
want
4. Eliminate lines and let your customers check out instantly
5. Give customers a speedy home delivery option
6. Mobilize & share by using Mobile PoS Tools / QR Codes...
7. Embrace the potential of Mobile Media / LBS Marketing
... + a ton of apps for that
axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

4 building blocks of
location intelligence

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

What Retailers can do to prepare
Develop a mobile strategy
1. Analyze your mobile market
2. Create mobile friendly sites
3. Understand your mobile customers
Connect with mobile users
1. promote in-store mobile commerce
2. encourage mobile social sharing
3. use QR Codes on products to mobilize & share

User Centric Shopping | hointer

axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

Guidelines & Checklist handout in Frankfurt
Mobile-Marketing:
How Smartphones are driving customers to offline stores
The new customer shops mobile
Smartphones & digital Services at the Point of Sale
Webchance Academy Frankfurt - 10.Januar 2014
Axel Hoehnke
GF / Managing Partner sembassy
Executive Board / MobileMonday Germany

#mobile
#brands
#retail

#bizdev
#adtech
#consulting

#sales
#gotomarket

axelhoehnke | +49.173.952.8000 |axelhoehnke.com

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How Smartphones are driving customers to offline stores

1. Mobile-Marketing: How Smartphones are driving customers to offline stores The new customer shops mobile Smartphones & digital Services at the Point of Sale Webchance Academy Frankfurt - 10.Januar 2014 Axel Hoehnke GF / Managing Partner sembassy Executive Board / MobileMonday Germany axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

2. *Smartphones at the Point of Sale – Trends 1 *How offline retailers should use Smartphones & Tablets as marketing / advertsing tool 2 3 *How to start - plan for today - this week and the next month

3. Mobile Revolution http://sembassy.com/en/mobile-is-eating-the-world/ axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

6. Full Value of Mobile axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

7. *Smartphones at the Point of Sale – Trends 1 *How offline retailers should use Smartphones & Tablets as marketing / advertsing tool 2 3 *How to start - plan for today - this week and the next month

8. The Mobile Opportunity • Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. • Mobile not only influences purchase behavior but also post purchase opinions - this provides easy ways to: ● Acquire new mobile customers ● Welcome your mobile customers ● Increase mobile engagement and conversions ● Retain your customers on mobile axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

9. Mobile Web Platform Independent Native App Accessible on each platform Separate application for each platform Rich Experience Good Perfect ! Brand Extensible Great Perfect Easily Publishable Updating in minutes Require a lengthy approval process for each release is made for: Acquisition Retention impulse - spontaneous usage familiar with the brand - recurring usage axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

10. The Mobile Web is the backbone of your Mobile Strategy Advertising QR-CODES Mobile Web Mobile Apps axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000 SMS Marketing

11. The Mobile Web is the backbone of your Mobile Strategy Advertising QR-CODES NFC Tags iBeacon Mobile Web Mobile Apps axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000 SMS Marketing

12. Your Mobile Website is the backbone of any Mobile Marketing activity Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

13.

14. 7 Steps & a ton of apps 1. Give your staff the answer to every question (iPad) 2. Showrooming as opportunity to engage customers (ipad) 3. Better serve customers by gathering hard data what they want 4. Eliminate lines and let your customers check out instantly 5. Give customers a speedy home delivery option 6. Mobilize & share by using Mobile PoS Tools / QR Codes... 7. Embrace the potential of Mobile Media / LBS Marketing ... + a ton of apps for that axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

15. axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

16. 4 building blocks of location intelligence axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

17. What Retailers can do to prepare Develop a mobile strategy 1. Analyze your mobile market 2. Create mobile friendly sites 3. Understand your mobile customers Connect with mobile users 1. promote in-store mobile commerce 2. encourage mobile social sharing 3. use QR Codes on products to mobilize & share

18. User Centric Shopping | hointer axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

19. axelhoehnke | axel@axelhoehnke.com | hozpoz.com | +49.173.952.8000

20. *Smartphones at the Point of Sale – Trends 1 *How offline retailers should use Smartphones & Tablets as marketing / advertsing tool 2 3 *How to start - plan for today - this week and the next month

21. Guidelines & Checklist handout in Frankfurt Mobile-Marketing: How Smartphones are driving customers to offline stores The new customer shops mobile Smartphones & digital Services at the Point of Sale Webchance Academy Frankfurt - 10.Januar 2014 Axel Hoehnke GF / Managing Partner sembassy Executive Board / MobileMonday Germany

22. #mobile #brands #retail #bizdev #adtech #consulting #sales #gotomarket axelhoehnke | +49.173.952.8000 |axelhoehnke.com

How Smartphones are driving customers to offline stores

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