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5	Reasons	to	Rethink	
the	LMS
Sponsored	by:
David	Wentworth
Principal	Learning	
Analyst,	
Brandon	Hall	Group
@DavidMWentworth
JD	Dillon,
Principal	Learning	
Strategist,
Axonify
@JD_Dillon
Thank	You	To	Our	Sponsor!
©	Brandon	Hall	Group	2017 2
HCM	Research	and	Advisory	Firm
©	Brandon	Hall	Group	2017 3
FOUNDED	IN	1993
Community	of	300,000+
10,000	Global	Clients
Leading	Independent	HCM	
Research	&	Analyst	Firm
Publishing	2+	Pieces	of	
Research	Each	Day
Sample	of	Our	Clients
How	We	Help	You
©	Brandon	Hall	Group	2017 4
MEMBERSHIP
STRATEGIC
CONSULTING
EXCELLENCE
AWARDS
PROFESSIONAL	
DEVELOPMENT
Learning	
&	Development
Talent	
Management
Leadership
Development
Talent	
Acquisition
Workforce
Management
Open	Surveys
©	Brandon	Hall	Group	2017 5
Visit www.brandonhall.com click	Open	Surveys
If	you	would	like	to	join	a	panel	of	survey	takers,																		
please	contact	us	at	success@brandonhall.com
• Extended	Enterprise	Learning	2017
• HCM	Technology	2017
How	To	Ask	Questions
©	Brandon	Hall	Group	2017 6
• Submit	your	questions
or	comments about	the	
discussion	to	our	
presenters	using	the	
Questions tab	on	your	
control	panel.
• Presentation	slides and	
giveaways can	be	found	
in	the	Handouts tab	on	
your	control	panel.
Recording	&	Slides	will	also	be	sent	out	after	the	webinar.
©	Brandon	Hall	Group	2017 7
LMS
Learning	Management	System
1. A	system	designed	to	host,	track	and	deliver	
online	and	in-person	training	courses
2. Heavily	focused	on	the	10	of	the	70:20:10	
Framework
BHG	Learning	Technology	Study,	2016	(n=311)
The	Challenges
Satisfaction	is	poor	For	the	
LMS	when	is	comes	to	both	
Informal	and	Experiential	
learning
44%
of	organizations	currently	considering	
replacing	their	LMS
What’s	Going	Wrong?
©	Brandon	Hall	Group	2017 9
©	Brandon	Hall	Group	2017
The	LMS	Can’t	
Scale	Learning	to	
Keep	Up	with	the	
Pace	of	Business
1
©	Brandon	Hall	Group	2017
The	World	of	Work	is	Changing
OLD
Hierarchy
Data/process-centric
Top-down	control
Homogenous
Managed	change
Integrated	silos
Permission
Incremental	improvement
New
Wirearchy
People-centric
Bottom-up	collaboration
Diverse
Organic	innovation
Borderless	unification
Enablement
Agile	transformation
©	Brandon	Hall	Group	2017
Learning	Needs	to	Change,	Too…
• Classes
• Courses
• ADDIE
• Compliance
• Completions
• Grades
• Experience
• Social/Collaborative
• Video
• Mobile
• Agile
• Connections
• Context
• Personalization
©	Brandon	Hall	Group	2017 13
Shift	from	Scheduled	to	
CONTINUOUS	Learning	Experiences
Reinforcement
Behaviors
Analytics
Motivation Feedback
Shared	
Experience
Community	of	Knowledge
Events
Online	
Content
Experience
Messaging
Knowledge	
Growth
Business	
Results
©	Brandon	Hall	Group	2017
The	LMS	Can’t	Meet	
the	Needs	of	the	
Deskless	Workforce
2
©	Brandon	Hall	Group	2017
A	Shifting	Workplace
34.6%
42.4%
34.1%
31.6%
28.9%
20.4%
2.4% 2.6%
2015 2017
Millennials Generation	X Baby	Boomers Traditionalists
•Contextual
• Role
• Location
• Development	path
•Small
• Short	videos
• Quick	updates
•Informal
• Everyday
• Ad	hoc
•Mobile
• Down	time
• Moment	of	need
•Social
• Discussions
• Recommendations
Embedded	Learning	is	Essential
16
©	Brandon	Hall	Group	2017
©	Brandon	Hall	Group	2017 17
Continuous	Learning	Must	
FIT	into	the	Context	of	Work
• Accessible	at	the	right	time	+	place
• Simple	to	use
• Delivered	in	the	right-fit	format
©	Brandon	Hall	Group	2017 18
Axonify	Case	Study:	At	Home
• Headquarters	and	100+	stores,	3000+	employees
• 90%	reduction	in	onboarding	time
• Weekly	average	participation	of	94%
©	Brandon	Hall	Group	2017
3
The	LMS	Can’t	Drive	
Bottom-Line	
Business	Results
20©	Brandon	Hall	Group	2017
• Increased	revenue	year	
over	year
• Majority	of	key	
performance	indicators	
increased	year	over	year
• Profitability
• Customer	satisfaction
• Market	share
• Others
High-Performing	
Organizations	(HiPOs)
Improving	Performance	with	
Learning
45%
39%
64%
52%
0% 10% 20% 30% 40% 50% 60% 70%
Improving	individual	performance
Improving	organizational	performance
Effective/Very	Effective
High	Performers Low	Performers
21©	Brandon	Hall	Group	2017
©	Brandon	Hall	Group	2017 22
CONTENT KNOW DO OUTCOMES
Delivering	Results	Requires	
Starting	with	the	END in	Mind
©	Brandon	Hall	Group	2017 23
Axonify	Case	Study:	Toyota
• 25,000	dealer	sales	reps
• 5%	increase	in	sales	satisfaction	index	(SSI)
• 2	vehicles	per	month	per	rep	increase	in	sales
©	Brandon	Hall	Group	2017
The	LMS	Can’t	
Engage	Employees	
in	Learning
4
©	Brandon	Hall	Group	2017
We’re	Not	Ready
17.5%
18.5%
18.2%
13.7%
15.4%
7.2%
7.9%
14.0%
7.9%
8.2%
7.5%
12.3%
17.5%
19.5%
20.5%
22.3%
24.3%
32.5%
37.3%
38.4%
39.7%
50.3%
Increasing		experiential	learning
Redesigning	the	classroom	experience
Revising	existing	content	for	new	modalities
Increasing	the	amount	of	informal	learning
Creating	smaller	content	objects
Improving	learning	analytics
Incorporating	social	tools
Leveraging	simulations
Incorporating	mobile	delivery
Increasing	learner-contributed	content
Exploring	games/gamification
Not	at	all	
prepared
Ready	to	take	
action
©	Brandon	Hall	Group	2017
Top	Learning	Initiatives	for	
Achieving	Business	Goals
38.4%
52.1%
50.7%
50.3%
45.9%
43.8%
41.1%
46.2%
26.0%
15.1%
14.0%
11.0%
11.6%
14.0%
Aligning	the	learning	strategy	with	the	business
Increasing	the	amount	of	experiential	(on-the-job)	learning
Increasing	the	amount	of	informal	learning
Improving	learning	analytics
Revising	existing	content	for	new	modalities
Creating	smaller	content	objects
Redesigning	the	classroom	experience
Important Critical
©	Brandon	Hall	Group	2017 27
Engaging	Today’s	Employees	
Requires	a	Combination	of	Tactics
Personal	+	Adaptive
Familiar	Design
Game	Mechanics
Play
Value
Simplicity	
Motivation
Fun
©	Brandon	Hall	Group	2017 28
Axonify	Case	Study:	Bloomingdale’s
• 23%	reduction	in	safety	incidents	=	$2.2	million	annual	savings
• 87%	of	associates	stated	an	increase	in	confidence	on	the	job
• 86%	stated	that	gamification	increased	participation	in	learning
©	Brandon	Hall	Group	2017
The	LMS	Can’t	
Enable	Leaders	
to	Measure	
Learning	
Effectiveness
5
Top	Outcomes	Used
30
7%
11%
8%
11%
11%
11%
11%
15%
9%
31%
38%
16%
22%
26%
28%
28%
28%
35%
39%
42%
57%
59%
0% 10% 20% 30% 40% 50% 60% 70%
Revenue	per	employee
Profitability
Leadership	promotion	rates
Revenue	growth
Rate	of	knowledge	transfer
Ability	to	respond	to	market
Voluntary	turnover/retention
Business	process	improvement
Team	effectiveness
Employee	engagement
Individual	performance
HiPOs
LoPOs
©	Brandon	Hall	Group	2017
©	Brandon	Hall	Group	2017 31
Activating	Managers	in	
Support	of	Performance	
Requires	Actionable	Data
• Engagement
• Knowledge	Growth
• Behavioral	Improvement
• Achievements
• Compliance
• Targeted	Coaching
©	Brandon	Hall	Group	2017
Key	Takeaways
• Think	agile,	continuous	learning	engagements
• Learning	needs	to	be	embedded	into	the	workflow
• Link	learning	to	business	results
• Learning	needs	to	be	engaging	- even	compliance!
• Measure	and	analyze	actionable	data
Questions?
Thank	you	for	
joining	us	today!
If	you	have	any	additional	questions,	please	email	us	at		
success@brandonhall.com.
Learn	More	About	Us
Products	and	services	that	we	offer
©	Brandon	Hall	Group	2017 35
How	We	Help	You
©	Brandon	Hall	Group	2017 36
MEMBERSHIP
STRATEGIC
CONSULTING
EXCELLENCE
AWARDS
PROFESSIONAL	
DEVELOPMENT
Learning	
&	Development
Talent	
Management
Leadership
Development
Talent	
Acquisition
Workforce
Management
We	Do	This	Through…
Research	and	Analysis that	Define	New	HCM	
Standards
Success	Stories from	Global	Organizations	that	Show	
those	Standards	in	Action
Professional	Development that	Assesses	Current	
State	and	Enables	Innovation	
Flexible	Services to	Design	and	Implement	
Transformative	Solutions
Recognition that	Validates	the	Transformation	
©	Brandon	Hall	Group	2017 37
Membership	Offers	Tailored	
Support
RESEARCH	ACCESS	&	EVENTS
• Reports	
• Case	Studies,	Frameworks	&	Tools
• DataNow®	&	TotalTech®
• Webinars	and	Research	Spotlights
• Annual	HCM	Conference
ADVISORY	SUPPORT
• Ask	the	Expert
• 1	on	1	Consultations
• Research	Briefings
• Benchmarking
CLIENT	SUCCESS	PLAN
• Your	Priorities
• Executive	Sponsor
• Client	Associate
• Monthly	Meetings
©	Brandon	Hall	Group	2017 38
To	learn	more	about	becoming	a	member	or	to	sign	up	for	a	free	trial,	please	email	us	at	
success@brandonhall.com
Strategic	Consulting	Offers	
Expert	Solution	Development
BENCHMARKING
• Competitive/Comparative
• Maturity	Model
• Custom	Research
STRATEGY
• Business	Case
• Planning
• Organization	&	Governance
TECHNOLOGY	SELECTION
• Vendor	Selection
• Architecture	Design
• Systems	Evaluation
DEVELOPMENT	&	INTEGRATION
• Program	Design
• Assessment
• Survey
• Process	Integration
©	Brandon	Hall	Group	2017 39
To	learn	more	about	consulting,	please	email	us	at	success@brandonhall.com
Why	Brandon	Hall	Group
©	Brandon	Hall	Group	2017 40
1
2
3
4
5
We	offer	flexible,	high-value	memberships	that	offer	
everything	you	need	at	a	cost	you	can	afford.
Our	research	is	better – more	targeted,	easily	digestible,	
focused	on	business	results,	predictive,	prescriptive.
Our	solutions	gets	better	results	– research-driven,	focused	
on	the	business,	simple,	targeted,	flexible	approach.
Our	case	studies	are	unique for	their	diversity	
and	focus	on	business	results.
Our	professional	development	is	practical,	tailored
to	your	needs,	and	equips	you	to	take	action.
What	Our	Clients	Have	to	Say
Brandon	Hall	Group’s	Excellence	Awards	allows	you	
to	take	a	deeper	dive	and	evaluate	the	programs	that	
you’ve	created	at	a	level	that	you	might	not	have	the	
opportunity	to	do… They	have	always	been	a	
cornerstone	for	me.	
- Katrina	Williams,	Director,	Sales	Capability
CDW
https://youtu.be/OgdA_tpM55U
©	Brandon	Hall	Group	2017 41
What	Our	Clients	Have	to	Say
I	describe	the	attention	and	that	customer	service	
that	I’ve	experienced	as	being	excellent.	They	are	
very	attentive	and	wherever	I	need	to	be	connected	
to	whomever,	they	are	there	to	help	me.
- Joanne	Veech,	Global	Talent	Leader
PwC
https://youtu.be/YkY-v8gfW5k
©	Brandon	Hall	Group	2017 42
HCMx Radio
©	Brandon	Hall	Group	2017 43
THE	ONLY	PODCAST	IN	THE	HCM	ARENA	THAT	WEAVES	CURRENT	MARKET	
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