Government agencies and public service providers can effectively use social media to increase public collaboration, engagement and participation. This presentation highlights the importance of social media for service providers and introduce tools to maximize their online presence, incorporate social media in marketing strategy and generating ideas for posts/ tweets. The presentation shows examples of what's working and what's not working for the public sector
IMPACT OF FISCAL POLICY AND MONETARY POLICY ON THE ECONOMIC GROWTH OF NIGERIA...
Social Media for Governments and Public Service Providers
1. THE EFFECTIVE USE OF SOCIAL MEDIA
IN THE PUBLIC SECTOR
Ayman Alafifi
Utah State University
WEAU Mid Year Conference – Salt Lake City
Nov. 18, 2014
2. OUTLINE
This is NOT:
Social Media 101
This is:
Who’s on social media?
Maximize your virtual presence
Social media for service providers
Social media and marketing strategy
What’s working and what’s NOT!
3. THE MOTIVE
The 2009 White House Open Government
Directive requires all federal government
agencies to “open new forms of
communication between government
and the people.”
10. SOCIAL MEDIA FOR SERVICE PROVIDERS
It’s not about quantity! Who will answer your social media
phone?
It’s beyond status updates - It’s about people you serve
First impression (profile picture, cover page, contact info)
14. MARKETING STRATEGY
Having an account is not a strategy!
Know you audience. How?!!
Integrate into your marketing/ PR plan
Who do you need to tag/ follow/ like:
Influencers: popular/ powerful people (e.g. Mayor, State Rep, City
Council)
Advocates: who help you get the message out (e.g. KSL, news
agencies)
Contributors: others who endorse your content (WEAU, WEF)
15. WHAT YOUR AUDIENCE WANT
Top calls for service
Emails/ Live chat help service
Google Analytics
16. TWITTER
Short messages (140 characters)
More formal
Link with Facebook!
1
2
3
18. USING HASHTAGS
Do:
One or two hashtags per tweet.
Only hastags that fit the content and used by other users.
Don’ts:
#Do # Not #Hashtag #every #word #in #your #tweet.
Don’t string together as many popular hashtags as possible to receive
attention.
#DontUseMadeUpHashtagsThatMakeNoSense
19. RIDE THE TRENDS
Search for hashtags and read
feedback
Attention spans are very short! Trends
don’t last very long. Engage quickly.
26. POLICY?
Review existing social media policies
Your page/account = your responsibility!
Monitor for:
Language and tone
Copyright and intellectual property
Privacy control
Protection of proprietary and confidential info
27. WHAT WORKS?
Make it personal! Post questions and illicit responses.
Engagement is KEY
Answer that phone
Use pictures, videos (informative, educational, humorous)
Find trending hastags and USE them
Create Google Alerts and use Twitter Alerts
Run surveys: use crowdsourcing tools to gather market data
Do a G+ hangout with the officials.
28. THANK YOU
(435)881-0541
ayman.alafifi@gmail.co
m
fb.com/ayman.afifi
@aymanalafifi
linkedin.com/in/aymanalafifi
Notes de l'éditeur
In response, agencies quickly adopted a wide range of social media platforms, such as blogs, wikis, webcasts, and social networking sites, that have become popular channels to increase participation, transparency and collaboration of government agencies with the public.