Markting env

The Marketing Environment Chapter 3

Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Case Study McDonald’s – Challenges and Reactions ,[object Object],[object Object],[object Object],[object Object]

The Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Understand environmental factors

[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors

[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors

The Macroenvironment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Macroenvironmental Forces Goal 1: Describe environmental factors

Demographic Environment ,[object Object],[object Object],Goal 2: Learn how demographic & economic factors affect marketing

[object Object],[object Object],Demographic Environment Goal 2: Learn how demographic & economic factors affect marketing

[object Object],[object Object],[object Object],[object Object],Demographic Environment Baby Boomers Generation X Generation Y Key Generations Goal 2: Learn how demographic & economic factors affect marketing

[object Object],[object Object],[object Object],[object Object],[object Object],Demographic Environment Baby Boomers Generation X Generation Y Key Generations Goal 2: Learn how demographic & economic factors affect marketing

Natural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Identify trends in natural and technological environments

Technological Environment ,[object Object],[object Object],Goal 3: Identify trends in natural and technological environments

Political Environment ,[object Object],[object Object],[object Object],[object Object],Goal 4: Explore political and cultural environments

Cause-Related Marketing ,[object Object],[object Object],[object Object],[object Object],Goal 4: Explore political and cultural environments

Cultural Environment ,[object Object],Goal 4: Explore political and cultural environments

Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cultural Environment Includes people’s views of… Goal 4: Explore political and cultural environments

Responding to the Marketing Environment ,[object Object],Goal 5: Realize how companies react to the marketing environment

Markting env

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