SlidesMonNov19

1. Electronic
Reporting
Beyond TV
ELECTRONIC REPORTING ONLINE & ELECTRONIC REPORTING ON
SOCIAL MEDIA

2. TV JOBS +
The latest RTDNA/Hofstra University Survey has found that
total local TV news employment has surpassed total
newspaper employment for the first time in more than 20
years of research.
 Website responsibilities are increasingly integrated into job
descriptions across newsrooms and, among newsrooms that
hired in 2017, the largest proportion - nearly 20% - of newly
created positions were digital-focused: web, social media or
other digital media positions.

3. LOCAL TV AUDIENCE-- TRENDS
“The local TV News audience is slowly, but not
consistently shrinking.. Mostly it is aging”
◦ -Bob Papper, researcher for Radio-Television Digital
News Association (RTDNA)
“What we find in local TV is that it is almost ALL
online or in social media.. That is how you engage
your audience”
PROBLEM: Despite the success of local TV news
online, there is little to no revenue generated from
social media platforms”

4. TV Reporters & Social Media
http://www.advancingthestory.com/2017/10/04/how-twitter-feeds-the-web-in-local-tv/

5. Source: RTDNA 2018 Digital Media Technology Report

6. What are local TV stations doing NEW on
the digital front?
•Concentrated focus on streaming live video on website and Facebook
•Coverage of live events via Facebook Live multiple times a day
•Facebook exclusive newscasts and special projects
•Facebook Lives, news nuggets (short story synopsis aired before newscast)
•Facebook Live during our newscasts
•Live, extended digital only news coverage (not newscasts)
•Long form coverage of live events via social media
•More assertive with breaking news reports on Facebook Live and broadcast of special event coverage - live streaming
•Moving away from using Facebook Live in favor of streaming content on our own properties
•OTT newscast, anchored live stream/Facebook Lives
•TVU to Facebook Live
76.9% of TV news directors
say they are doing
something new digitally
Source: RTDNA 2018 Digital Media Technology Report

7. Electronic
Reporting
Beyond TV
Using the World Wide Web to FIND stories
Using the world Wide Web to
Transmit/Present the News
Using Social Media at ALL stages of
newsgathering process
Understanding the JOBS that are focused on
web platform (rather than over-the-air
product)

8. UPDATE ON ANTHONY CAVE
https://gunsandamerica.org/person/anthony-cave/

9. Coming in Spring 2019
Advancing the Story, Fourth Edition has been
updated to reflect the latest issues and trends with:
greater emphasis on social media and mobile media
to gather, promote and disseminate news content;
expanded coverage of media ethics and media law;
extended examples of effective reporting across
multiple platforms;

10. Social Media insights-
Excellence in Journalism 2018
“Incentive for Facebook live is actually being at the event instead of going on 6 o’clock news
when it becomes dated,” said Bob Bennett, senior producer WAVY-TV 10 (Norfolk, Va.).
“Facebook becomes news in the moment.”
Engaging with the audience and get a relationship. Value relationships and have a
conversation,” Sheryl Worsley, Director of Audience Development (KSL-KRSP-KSFI-TV), Salt-
Lake, UT

11. OTT– Over the Top Television
- Live over-the-top video viewing expected to Overtake Traditional Broadcast TV and pay-TV
delivered programming
-Newsy INTRODUCTION
-Example- Newsy Story– THIS WEEKEND
Cheddar targets millennials by streaming one to two hours of live content from the New
York Stock Exchange trading floor daily, streaming live audio on iHeartRadio and distributing
the videos on video platforms such as Amazon Prime, the Cheddar app., Facebook Live, Sling
TV, Pluto TV
Cheddar has two feeds, a paid-for and a free version. The pay feed broadcasts eight hours of
programming a day, six of them live, and is available via Amazon Prime, Sling TV, YouTubeTV,
and the Cheddar app. The free feed broadcasts three hours of new content daily and
archived content is available through Facebook and over the air via its affiliated stations On
April 2017, the channel had 100,000 viewers.[1]

12. Producing for Digital Media on Breaking
Story
Update web site with Breaking News banner, photo montage, and list of links to RELATED
recent stories
Make sure your lead reporter is tweeting live from the scene of story
Send out Facebook status updates
Get a live feed from the story that you can stream online
Do “Facebook Live” with reporter at the scene of breaking story

16. Journalists and
social media
Journalists use media for
Story ideas
Breaking news
Beat checks
Brand development
Journalists use social media as a
tool for
Find out what people are talking
about
Share information with followers
Respond to those in their audience

17. Writing headlines for
the World Wide
Web
SEO– Search Engine Optimization-- writing a
web headlines using keywords that will make
the story appear high in list of search results
Tips to remember:
 THINK LIKE A WEB SEARCHER (what
words would one type in a Google or Bing)
 PUT IMPORTANT WORDS UP FRONT
 SPELL OUT WORDS
 PUT KEYWORDS IN HYPERLINK
 USE SIMPLE WORDS
 PUT GEOGRAPHIC LOCATION UP FRONT

18. Writing for the
Web
Remove all technical directions
(i.e. TAKE VO, ENG PKG)
Switch the soundbites to quotes
Add important details that didn’t
appear in the original TV story
Add paragraph breaks
Delete direct references to audio
and video