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© 2009 Berlin Asong. All rights reserved.   3
© 2009 Berlin Asong. All rights reserved.   4
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Stanley O’Neal, former CEO & Chairman of
                                            now defunct Merill Lynch.
© 2009 Berlin Asong. All rights reserved.                                          10
John Thain, former CEO & Chairman of now
                                            defunct Merill Lynch.




© 2009 Berlin Asong. All rights reserved.                                       11
Rick Wagoner, former CEO of bankrupt-to-
                                            be GM.
© 2009 Berlin Asong. All rights reserved.                                       12
Robert Nardelli, former CEO of bankrupt
                                            Chrysler.
© 2009 Berlin Asong. All rights reserved.                                        13
CEO of Citigroup; former Prof. of Columbian
Business School & financier of Morgan
Stanley.




    © 2009 Berlin Asong. All rights reserved.   14
© 2009 Berlin Asong. All rights reserved.   15
© 2009 Berlin Asong. All rights reserved.   16
HBS          HBS




                                                  LBS




                HBS                                      CBS
© 2009 Berlin Asong. All rights reserved.               17
© 2009 Berlin Asong. All rights reserved.   18
© 2009 Berlin Asong. All rights reserved.   19
© 2009 Berlin Asong. All rights reserved.   20
© 2009 Berlin Asong. All rights reserved.   21
“        The Study of            Right & Wrong ”
© 2009 Berlin Asong. All rights reserved.               23
“

                                                                                                    ”
                                            Peter Stanwick & Sarah Stanwick (2009)“Understanding Business Ethics”




© 2009 Berlin Asong. All rights reserved.                                                             24
© 2009 Berlin Asong. All rights reserved.   25
© 2009 Berlin Asong. All rights reserved.   26
© 2009 Berlin Asong. All rights reserved.   27
© 2009 Berlin Asong. All rights reserved.   28
© 2009 Berlin Asong. All rights reserved.   29
© 2009 Berlin Asong. All rights reserved.   30
© 2009 Berlin Asong. All rights reserved.   31
“
                                            ”
© 2009 Berlin Asong. All rights reserved.   32
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© 2009 Berlin Asong. All rights reserved.   34
© 2009 Berlin Asong. All rights reserved.   35
Laws



                                  Experience                       Religion




                                            Common
                                                            Traditions
                                             Sense




© 2009 Berlin Asong. All rights reserved.                                     36
What is right & wrong is often


subjective                                          .



© 2009 Berlin Asong. All rights reserved.           37
What is right & wrong is
universally non-binding                                                 .




© 2009 Berlin Asong. All rights reserved.                              38
© 2009 Berlin Asong. All rights reserved.   39
Ethical Decisions




© 2009 Berlin Asong. All rights reserved.                 41
“
The moral basis or implications
of a decision situation.

                                             ”
 © 2009 Berlin Asong. All rights reserved.   42
© 2009 Berlin Asong. All rights reserved.   43
(L-R) Mr. Jeffrey K. Skilling, former President and CEO of Enron Corporation; Dr. Robert Jaedicke, Board of Directors Chairman of Audit and Compliance
Committee of Enron Corporation; and Mr. Herbert S. Winokur, Jr., Board of Directors Chairman of the Finance Committee of Enron Corporation, during the
Oversight and Investigation Subcommittee hearing.


       © 2009 Berlin Asong. All rights reserved.                                                                                           44
WorldCom Accounting Scandal Revealed: 3.8 billion in mislabeled expenses had been used to inflate cash flow and hide losses in 2001 and early 2002. Shown is
former Worldcom CEO Bernard Ebbers,

       © 2009 Berlin Asong. All rights reserved.                                                                                                 45
Ethical Dilemma




© 2009 Berlin Asong. All rights reserved.               46
“                                            ”

© 2009 Berlin Asong. All rights reserved.   47
© 2009 Berlin Asong. All rights reserved.   48
Food vs. Fuel
Using corn to make bio-fuel (alternative fuel to power vehicles) when 9
million people (5 million are children) die each year of hunger?
                                                         Causes of Hunger are related to Poverty
                                                                  www.globalissues.org




   © 2009 Berlin Asong. All rights reserved.                                            49
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© 2009 Berlin Asong. All rights reserved.   53
© 2009 Berlin Asong. All rights reserved.   54
No justification
f o r                  “ i m m o r a l      a c t i o n s ” .

© 2009 Berlin Asong. All rights reserved.                   55
© 2009 Berlin Asong. All rights reserved.   56
© 2009 Berlin Asong. All rights reserved.   57
Deontological approach
         is difficult to apply. Why?

© 2009 Berlin Asong. All rights reserved.   58
1




    © 2009 Berlin Asong. All rights reserved.   59
© 2009 Berlin Asong. All rights reserved.   60
2




           “Moral rights”
          are not universal.
    © 2009 Berlin Asong. All rights reserved.   61
© 2009 Berlin Asong. All rights reserved.   62
3




           “Moral rights” | laws | regulations are
subject to interpretation.

    © 2009 Berlin Asong. All rights reserved.        63
© 2009 Berlin Asong. All rights reserved.   64
© 2009 Berlin Asong. All rights reserved.   65
© 2009 Berlin Asong. All rights reserved.   66
Lying, cheating, killing, etc are justifiable under certain conditions.




                                               When   maximum benefits
                                                             outweighs the maximum bad.



   © 2009 Berlin Asong. All rights reserved.                                     67
Teleological approach creates
  more problems than it solves.


© 2009 Berlin Asong. All rights reserved.   68
1




        Every behaviour is
    right as long I can justify it.

    © 2009 Berlin Asong. All rights reserved.   69
2




         No standard application
o f        “ M o r a l                     r i g h t s ”   |   l aw s   |   re g u l a t i o n s




      © 2009 Berlin Asong. All rights reserved.                                             70
3




    Maximum good is subjective


    © 2009 Berlin Asong. All rights reserved.   71
4




                          “good”
            Are humans capable to make

    judgement of the “maximum” good?




    © 2009 Berlin Asong. All rights reserved.   72
Herbert Simon –
                                            American Psychologist
                                            1916-2001




                                                                    ... explains why




© 2009 Berlin Asong. All rights reserved.                                              73
How good is the
information you received?




 © 2009 Berlin Asong. All rights reserved.   74
© 2009 Berlin Asong. All rights reserved.   75
Ethical Decision-Making


© 2009 Berlin Asong. All rights reserved.                 76
Identify the
                                            ethical issue


                       Monitor decision                          Define the
                         outcomes                               ethical issue




                      Make & justify the                     Identify influencing
                       ethical decision                            factors


                                            Select guiding
                                              principles

© 2009 Berlin Asong. All rights reserved.                                           77
Identify the
                                            ethical issue


                       Monitor decision                          Define the
                         outcomes                               ethical issue




                      Make & justify the                     Identify influencing
                       ethical decision                            factors


                                            Select guiding
                                              principles

© 2009 Berlin Asong. All rights reserved.                                           78
What factors do shape your
ability to identify an ethical issue?

© 2009 Berlin Asong. All rights reserved.   79
Goals                            Knowledge          Interests      Past Experiences


                        Cultural set                    Education          Other Info.




© 2009 Berlin Asong. All rights reserved.                                                        80
© 2009 Berlin Asong. All rights reserved.   81
© 2009 Berlin Asong. All rights reserved.   82
© 2009 Berlin Asong. All rights reserved.   83
© 2009 Berlin Asong. All rights reserved.   84
“The fundamentals of our
                                                 economy are strong.
                                                                             ”
                                                                   15 Sept. 2008,
                                                                       Jacksonville, Florida




Rep. Senator & former US presidential candidate

    © 2009 Berlin Asong. All rights reserved.                                      85
Did they see “it” coming?


 © 2009 Berlin Asong. All rights reserved.   86
Identify the
                                            ethical issue


                       Monitor decision                          Define the
                         outcomes                               ethical issue




                      Make & justify the                     Identify influencing
                       ethical decision                        factors / actors


                                            Select guiding
                                              principles

© 2009 Berlin Asong. All rights reserved.                                           87
Do you have complete information
 to understand the problem?



© 2009 Berlin Asong. All rights reserved.   88
Ethical but   Unethical &
                          Illegal             Illegal       Illegal




                                             Legal and     Legal but
                           Legal              Ethical      unethical



                                            Ethical       Unethical
© 2009 Berlin Asong. All rights reserved.                               89
Ethical but   Unethical &
                          Illegal             Illegal       Illegal




                                             Legal and     Legal but
                           Legal              Ethical      unethical



                                            Ethical       Unethical
© 2009 Berlin Asong. All rights reserved.                               90
Identify the
                                            ethical issue


                       Monitor decision                          Define the
                         outcomes                               ethical issue




                      Make & justify the                     Identify influencing
                       ethical decision                        factors / actors


                                            Select guiding
                                              principles

© 2009 Berlin Asong. All rights reserved.                                           91
What | who is at stake?


© 2009 Berlin Asong. All rights reserved.   92
Stakeholder               Stakeholder
                                   High
                                                 A                         B




                                    Low     Stakeholder               Stakeholder
                                                 C                         D


                                               Low                          High

                                                                                   Adapted from Mitchell, et al. 1997

© 2009 Berlin Asong. All rights reserved.                                                                   93
                                                      Gardner et al. 1986
Identify the
                                            ethical issue


                       Monitor decision                          Define the
                         outcomes                               ethical issue




                      Make & justify the                     Identify influencing
                       ethical decision                        factors / actors


                                            Select guiding
                                              principles

© 2009 Berlin Asong. All rights reserved.                                           94
Deontological       Teleological




© 2009 Berlin Asong. All rights reserved.                  95
Identify the
                                            ethical issue


                       Monitor decision                          Define the
                         outcomes                               ethical issue




                      Make & justify the                     Identify influencing
                       ethical decision                        factors / actors


                                            Select guiding
                                              principles

© 2009 Berlin Asong. All rights reserved.                                           96
Identify the
                                            ethical issue


                       Monitor decision                          Define the
                         outcomes                               ethical issue




                      Make & justify the                     Identify influencing
                       ethical decision                        factors / actors


                                            Select guiding
                                              principles

© 2009 Berlin Asong. All rights reserved.                                           97
© 2009 Berlin Asong. All rights reserved.   98
© 2009 Berlin Asong. All rights reserved.   99

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Business Ethics Final

  • 1.
  • 2. © 2009 Berlin Asong. All rights reserved. 3
  • 3. © 2009 Berlin Asong. All rights reserved. 4
  • 4. © 2009 Berlin Asong. All rights reserved. 5
  • 5. © 2009 Berlin Asong. All rights reserved. 6
  • 6. © 2009 Berlin Asong. All rights reserved. 7
  • 7. © 2009 Berlin Asong. All rights reserved. 8
  • 8. © 2009 Berlin Asong. All rights reserved. 9
  • 9. Stanley O’Neal, former CEO & Chairman of now defunct Merill Lynch. © 2009 Berlin Asong. All rights reserved. 10
  • 10. John Thain, former CEO & Chairman of now defunct Merill Lynch. © 2009 Berlin Asong. All rights reserved. 11
  • 11. Rick Wagoner, former CEO of bankrupt-to- be GM. © 2009 Berlin Asong. All rights reserved. 12
  • 12. Robert Nardelli, former CEO of bankrupt Chrysler. © 2009 Berlin Asong. All rights reserved. 13
  • 13. CEO of Citigroup; former Prof. of Columbian Business School & financier of Morgan Stanley. © 2009 Berlin Asong. All rights reserved. 14
  • 14. © 2009 Berlin Asong. All rights reserved. 15
  • 15. © 2009 Berlin Asong. All rights reserved. 16
  • 16. HBS HBS LBS HBS CBS © 2009 Berlin Asong. All rights reserved. 17
  • 17. © 2009 Berlin Asong. All rights reserved. 18
  • 18. © 2009 Berlin Asong. All rights reserved. 19
  • 19. © 2009 Berlin Asong. All rights reserved. 20
  • 20. © 2009 Berlin Asong. All rights reserved. 21
  • 21.
  • 22. The Study of Right & Wrong ” © 2009 Berlin Asong. All rights reserved. 23
  • 23. ” Peter Stanwick & Sarah Stanwick (2009)“Understanding Business Ethics” © 2009 Berlin Asong. All rights reserved. 24
  • 24. © 2009 Berlin Asong. All rights reserved. 25
  • 25. © 2009 Berlin Asong. All rights reserved. 26
  • 26. © 2009 Berlin Asong. All rights reserved. 27
  • 27. © 2009 Berlin Asong. All rights reserved. 28
  • 28. © 2009 Berlin Asong. All rights reserved. 29
  • 29. © 2009 Berlin Asong. All rights reserved. 30
  • 30. © 2009 Berlin Asong. All rights reserved. 31
  • 31. ” © 2009 Berlin Asong. All rights reserved. 32
  • 32. © 2009 Berlin Asong. All rights reserved. 33
  • 33. © 2009 Berlin Asong. All rights reserved. 34
  • 34. © 2009 Berlin Asong. All rights reserved. 35
  • 35. Laws Experience Religion Common Traditions Sense © 2009 Berlin Asong. All rights reserved. 36
  • 36. What is right & wrong is often subjective . © 2009 Berlin Asong. All rights reserved. 37
  • 37. What is right & wrong is universally non-binding . © 2009 Berlin Asong. All rights reserved. 38
  • 38. © 2009 Berlin Asong. All rights reserved. 39
  • 39.
  • 40. Ethical Decisions © 2009 Berlin Asong. All rights reserved. 41
  • 41. “ The moral basis or implications of a decision situation. ” © 2009 Berlin Asong. All rights reserved. 42
  • 42. © 2009 Berlin Asong. All rights reserved. 43
  • 43. (L-R) Mr. Jeffrey K. Skilling, former President and CEO of Enron Corporation; Dr. Robert Jaedicke, Board of Directors Chairman of Audit and Compliance Committee of Enron Corporation; and Mr. Herbert S. Winokur, Jr., Board of Directors Chairman of the Finance Committee of Enron Corporation, during the Oversight and Investigation Subcommittee hearing. © 2009 Berlin Asong. All rights reserved. 44
  • 44. WorldCom Accounting Scandal Revealed: 3.8 billion in mislabeled expenses had been used to inflate cash flow and hide losses in 2001 and early 2002. Shown is former Worldcom CEO Bernard Ebbers, © 2009 Berlin Asong. All rights reserved. 45
  • 45. Ethical Dilemma © 2009 Berlin Asong. All rights reserved. 46
  • 46. ” © 2009 Berlin Asong. All rights reserved. 47
  • 47. © 2009 Berlin Asong. All rights reserved. 48
  • 48. Food vs. Fuel Using corn to make bio-fuel (alternative fuel to power vehicles) when 9 million people (5 million are children) die each year of hunger? Causes of Hunger are related to Poverty www.globalissues.org © 2009 Berlin Asong. All rights reserved. 49
  • 49. © 2009 Berlin Asong. All rights reserved. 50
  • 50. © 2009 Berlin Asong. All rights reserved. 51
  • 51. © 2009 Berlin Asong. All rights reserved. 52
  • 52. © 2009 Berlin Asong. All rights reserved. 53
  • 53. © 2009 Berlin Asong. All rights reserved. 54
  • 54. No justification f o r “ i m m o r a l a c t i o n s ” . © 2009 Berlin Asong. All rights reserved. 55
  • 55. © 2009 Berlin Asong. All rights reserved. 56
  • 56. © 2009 Berlin Asong. All rights reserved. 57
  • 57. Deontological approach is difficult to apply. Why? © 2009 Berlin Asong. All rights reserved. 58
  • 58. 1 © 2009 Berlin Asong. All rights reserved. 59
  • 59. © 2009 Berlin Asong. All rights reserved. 60
  • 60. 2 “Moral rights” are not universal. © 2009 Berlin Asong. All rights reserved. 61
  • 61. © 2009 Berlin Asong. All rights reserved. 62
  • 62. 3 “Moral rights” | laws | regulations are subject to interpretation. © 2009 Berlin Asong. All rights reserved. 63
  • 63. © 2009 Berlin Asong. All rights reserved. 64
  • 64. © 2009 Berlin Asong. All rights reserved. 65
  • 65. © 2009 Berlin Asong. All rights reserved. 66
  • 66. Lying, cheating, killing, etc are justifiable under certain conditions. When maximum benefits outweighs the maximum bad. © 2009 Berlin Asong. All rights reserved. 67
  • 67. Teleological approach creates more problems than it solves. © 2009 Berlin Asong. All rights reserved. 68
  • 68. 1 Every behaviour is right as long I can justify it. © 2009 Berlin Asong. All rights reserved. 69
  • 69. 2 No standard application o f “ M o r a l r i g h t s ” | l aw s | re g u l a t i o n s © 2009 Berlin Asong. All rights reserved. 70
  • 70. 3 Maximum good is subjective © 2009 Berlin Asong. All rights reserved. 71
  • 71. 4 “good” Are humans capable to make judgement of the “maximum” good? © 2009 Berlin Asong. All rights reserved. 72
  • 72. Herbert Simon – American Psychologist 1916-2001 ... explains why © 2009 Berlin Asong. All rights reserved. 73
  • 73. How good is the information you received? © 2009 Berlin Asong. All rights reserved. 74
  • 74. © 2009 Berlin Asong. All rights reserved. 75
  • 75. Ethical Decision-Making © 2009 Berlin Asong. All rights reserved. 76
  • 76. Identify the ethical issue Monitor decision Define the outcomes ethical issue Make & justify the Identify influencing ethical decision factors Select guiding principles © 2009 Berlin Asong. All rights reserved. 77
  • 77. Identify the ethical issue Monitor decision Define the outcomes ethical issue Make & justify the Identify influencing ethical decision factors Select guiding principles © 2009 Berlin Asong. All rights reserved. 78
  • 78. What factors do shape your ability to identify an ethical issue? © 2009 Berlin Asong. All rights reserved. 79
  • 79. Goals Knowledge Interests Past Experiences Cultural set Education Other Info. © 2009 Berlin Asong. All rights reserved. 80
  • 80. © 2009 Berlin Asong. All rights reserved. 81
  • 81. © 2009 Berlin Asong. All rights reserved. 82
  • 82. © 2009 Berlin Asong. All rights reserved. 83
  • 83. © 2009 Berlin Asong. All rights reserved. 84
  • 84. “The fundamentals of our economy are strong. ” 15 Sept. 2008, Jacksonville, Florida Rep. Senator & former US presidential candidate © 2009 Berlin Asong. All rights reserved. 85
  • 85. Did they see “it” coming? © 2009 Berlin Asong. All rights reserved. 86
  • 86. Identify the ethical issue Monitor decision Define the outcomes ethical issue Make & justify the Identify influencing ethical decision factors / actors Select guiding principles © 2009 Berlin Asong. All rights reserved. 87
  • 87. Do you have complete information to understand the problem? © 2009 Berlin Asong. All rights reserved. 88
  • 88. Ethical but Unethical & Illegal Illegal Illegal Legal and Legal but Legal Ethical unethical Ethical Unethical © 2009 Berlin Asong. All rights reserved. 89
  • 89. Ethical but Unethical & Illegal Illegal Illegal Legal and Legal but Legal Ethical unethical Ethical Unethical © 2009 Berlin Asong. All rights reserved. 90
  • 90. Identify the ethical issue Monitor decision Define the outcomes ethical issue Make & justify the Identify influencing ethical decision factors / actors Select guiding principles © 2009 Berlin Asong. All rights reserved. 91
  • 91. What | who is at stake? © 2009 Berlin Asong. All rights reserved. 92
  • 92. Stakeholder Stakeholder High A B Low Stakeholder Stakeholder C D Low High Adapted from Mitchell, et al. 1997 © 2009 Berlin Asong. All rights reserved. 93 Gardner et al. 1986
  • 93. Identify the ethical issue Monitor decision Define the outcomes ethical issue Make & justify the Identify influencing ethical decision factors / actors Select guiding principles © 2009 Berlin Asong. All rights reserved. 94
  • 94. Deontological Teleological © 2009 Berlin Asong. All rights reserved. 95
  • 95. Identify the ethical issue Monitor decision Define the outcomes ethical issue Make & justify the Identify influencing ethical decision factors / actors Select guiding principles © 2009 Berlin Asong. All rights reserved. 96
  • 96. Identify the ethical issue Monitor decision Define the outcomes ethical issue Make & justify the Identify influencing ethical decision factors / actors Select guiding principles © 2009 Berlin Asong. All rights reserved. 97
  • 97. © 2009 Berlin Asong. All rights reserved. 98
  • 98. © 2009 Berlin Asong. All rights reserved. 99