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The Pitch Deck 
• Remember the rule of 10/20/30 from Guy 
Kawasaki: 
• 10 slides 
• 20 words per slide 
• 30 point font 
• The next ten slides show you what should be 
on each slide. You may want to put the titles in 
your own words.
Your Company Name 
and Logo
Overview 
• What does your company do? 
• This would be a good place for your 
“Madlibs for Pitching” from the video.
The Problem 
• What problem does your company solve? 
• How many people experience this problem 
(who is your target market and how big is 
that group?)
The Solution 
• How does your company solve the 
problem? 
• How will you do it better than everyone 
else?
Demo 
• Show off your product 
• Pictures, video, or an example of your 
product would be good here
Marketing 
• How will you let people know about your 
product?
Competition 
Strenths Weaknesses 
You 
Competitor #1 
Competitor #2
Business Model 
• Tell how your product will be made 
• Give the details about your business
Team 
• Brief bio of your team 
• Why would they run this business well?
Projections 
Year 1 Year 2 Year 3 Year 4 Year 5 
# of 
Customers 
Income 
Expenses 
Profits 
(This is where you ask for the money to start the 
business and explain how it will be used.)

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Pitch template

  • 1. The Pitch Deck • Remember the rule of 10/20/30 from Guy Kawasaki: • 10 slides • 20 words per slide • 30 point font • The next ten slides show you what should be on each slide. You may want to put the titles in your own words.
  • 2. Your Company Name and Logo
  • 3. Overview • What does your company do? • This would be a good place for your “Madlibs for Pitching” from the video.
  • 4. The Problem • What problem does your company solve? • How many people experience this problem (who is your target market and how big is that group?)
  • 5. The Solution • How does your company solve the problem? • How will you do it better than everyone else?
  • 6. Demo • Show off your product • Pictures, video, or an example of your product would be good here
  • 7. Marketing • How will you let people know about your product?
  • 8. Competition Strenths Weaknesses You Competitor #1 Competitor #2
  • 9. Business Model • Tell how your product will be made • Give the details about your business
  • 10. Team • Brief bio of your team • Why would they run this business well?
  • 11. Projections Year 1 Year 2 Year 3 Year 4 Year 5 # of Customers Income Expenses Profits (This is where you ask for the money to start the business and explain how it will be used.)