Belinda will provide an insight into what agile is. Agile project management methods can help businesses identify and overcome barriers to growth. At its core, agile is a methodology developed to deliver positive results in environments of extreme change. This landscape of uncertainty is becoming familiar to the arts, culture and heritage sector. Belinda will share her experiences of helping organisations in the creative industries adopt agile. amaDigital Marketing Day 2016 2 December 9.30am — 5.00pm Kings Place, London http://www.a-m-a.co.uk/learn/training/digital-marketing-day-2016/ Engaging with audiences digitally offers huge opportunities and some challenges. How can we make the most of our digital potential — especially with limited time and resources? Digital Marketing Day 2016 — Iterate and Innovate — will consider how arts, culture and heritage organisations are borrowing from agile methodologies to maximise their return on investment. Join us to explore how taking an agile approach could impact your organisation; hear how others are changing their structures, processes and budgets to enable this; learn how to identify the activity that is contributing to your goals; and identify when to halt digital activity that is not helping you achieve your objectives. This day event is for those working in arts, culture and heritage organisations in digital, marketing or leadership positions. The programme is designed for those who want to discover latest thinking, share ideas and change the role digital plays in their organisation.

1. BEING
AGILE
@BELINDAWALDOCK BELINDA@BEINGAGILE.CO.UK
WWW.BEINGAGILE.CO.UK
www.beingagile.co.uk @belindawaldock ©

2. www.beingagile.co.uk @belindawaldock ©

3. MINDSET & METHOD
www.beingagile.co.uk @belindawaldock ©
BEING AGILE

4. www.beingagile.co.uk @belindawaldock ©

5. AGILE MINDSET
www.beingagile.co.uk @belindawaldock ©

6. AGILE V TRADITIONAL METHOD
• Goal
• Scope
• Design
• Build
• Test
• Launch
www.beingagile.co.uk @belindawaldock ©

7. PLAN
ACT
REFLECT
AGILE METHOD
www.beingagile.co.uk @belindawaldock ©

8. BALANCE RUN / GROW
GROW RUN
admin
doing
planning
reviewing
changing
improving
www.beingagile.co.uk @belindawaldock ©

9. AGILE VALUES
Responding to change
over following a plan
www.beingagile.co.uk @belindawaldock ©

10. START - MINIMUM VIABLE PRODUCT
www.beingagile.co.uk @belindawaldock ©
o TEST & VALIDATE
o IDENTIFY VALUE
o MEASURE IMPACT
o GET FEEDBACK
o LEARN & IMPROVE

11. PIVOT / PERSEVERE
www.beingagile.co.uk @belindawaldock ©

12. CONTINUOUS IMPROVEMENT
Sprint Sprint Sprint Sprint
www.beingagile.co.uk @belindawaldock ©

13. ◦ MIX
◦ APPROACH
◦ TACTICS
www.beingagile.co.uk @belindawaldock ©
AGILE MARKETING

14. BEING
AGILE
@BELINDAWALDOCK BELINDA@BEINGAGILE.CO.UK
WWW.BEINGAGILE.CO.UK
www.beingagile.co.uk belinda@beingagile.co.uk @belindawaldock