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Milestone Recovery
Framework
How to lead your team to
react and adapt for recovery
With Chip Conley
July 1, 2020
MilestoneInternet.com | +1 408-200-2211 | @MilestoneMktg
Confidentialwww.milestoneinternet.com | 1-408-200-2211 Confidential
CMS
Schemas
AMP
FAQ Manager & Voice Search
Local &
Reviews
Insights
Analytics
Milestone Presence Cloud
Design & UI
Content
Marketing
SEO
Paid Media
Local
Analytics & BI
Omnichannel Services
We help you organize and amplify your digital information to reach the right audience
MilestoneInternet.com | +1 408-200-2211 | @MilestoneMktg
Hospitality | Restaurants | Retail | Finance | Automotive | Healthcare | Technology
ABOUT MILESTONE
OURGUEST CHIP
CONLEY
Chip’s Many Books
Confidentialwww.milestoneinternet.com | 1-408-200-2211
1. CRG and recovery framework
2. Authentic connection and unique experience
3. Leadership must-haves
4. Skills we need most
5. Organization recovery funnel
6. Special offer
TODAY'S AGENDA
Confidentialwww.milestoneinternet.com | 1-408-200-2211
CRGFRAMEWORK
Milestone’s
Crisis-Recovery-Growth (CRG)
framework
Confidentialwww.milestoneinternet.com | 1-408-200-2211
ORGANIZATION RECOVERYFUNNEL
How to adapt organizationally during the recovery phase
BUILDING CONFIDENCE
GAIN VALUABLE
SKILLS
SOLVE REAL
PROBLEMS
BUILD
CULTURE
Communicate, Connect, and Truly Care
HOW DOYOUCREATEUNIQUE
EXPERIENCES ANDBUILDAUTHENTIC
CONNECTION INASOCIAL-DISTANCING
WORLD?
Employee
Creates InspirationMEANINGCalling
Creates LoyaltyRECOGNITIONCareer
Job MONEY
Confidentialwww.milestoneinternet.com | 1-408-200-2211
Creates EvangelismUNRECOGNIZED
NEEDS
Customer
Creates CommitmentDESIRES
Creates SatisfactionEXPECTATIONS
Confidentialwww.milestoneinternet.com | 1-408-200-2211
Meets
Unrecognized
Needs
Meets Desires
Meets Expectations
Meaning
Recognition
Money
Legacy
RelationshipAlignment
TransactionAlignment
Creatinga Unique
CorporateCulture
Buildingan
EnthusiasticStaff
Developing
StrongCustomer
Loyalty
Maintaininga
Profitable&
Sustainable
Business
1
2
3
4
Evangelism
Commitment
CREATES:
Satisfaction
Pride of
Ownership
Confidence
Trust
CREATES:
Inspiration
Loyalty
Base Motivation
Truths
Pyramid
CREATEPEAKPERFORMANCE
Confidentialwww.milestoneinternet.com | 1-408-200-2211
BUILDINGAUTHENTICCONNECTIONANDCREATINGUNIQUEEXPERIENCE
SKILLS WE MUST HARNESS
Confidentialwww.milestoneinternet.com | 1-408-200-2211
TO SOLVE CUSTOMER PROBLEMS
COMMUNICATE AND ALIGN EMPLOYEES
• Mentern
Mentor/Intern
• Attune vs Attain
• Curate and Focus
• Human to Human
• Mindfulness
LEADERSHIP MUST-HAVES IN
UNCHARTED SEAS
Confidentialwww.milestoneinternet.com | 1-408-200-2211
ENABLETEAMTOEXPERIMENT &SOLVEPROBLEMS
2.
Enthusiastic
Staff
1.
Unique
Corporate
Culture
3.
Strong
Customer
Loyalty
4.
Profitable +
Sustainable
Business
KEY TAKEAWAYS
Confidentialwww.milestoneinternet.com | 1-408-200-2211
ORGANIZATION RECOVERYFUNNEL
How to adapt organizationally during the recovery phase
BUILDING CONFIDENCE
GAIN VALUABLE
SKILLS
SOLVE REAL
PROBLEMS
BUILD
CULTURE
Communicate, Connect, and Truly Care
Confidentialwww.milestoneinternet.com | 1-408-200-2211
SIGN UPFORAFREERECOVERY AUDIT
•
https://go.milestoneinternet.com/audit
Confidentialwww.milestoneinternet.com | 1-408-200-2211
NEXTCRGWEBINARWCHIPROGERSCEOOFAHLA7/1
Hear the latest on hotel
reopening from the CEO
of the American Hotel
and Lodging Association
https://go.milestoneintern
et.com/webinar/chip-
rogers
Or check the Milestone
blog to register
Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
STAYINFLOWSTATE-SKILLS WEMUSTHARNESS
CHALLENGE
SKILLS
ANXIETY
(Panic Zone)
BOREDOM
(Comfort Zone)

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