This is an abbreviated version of a presentation given as part of a Residency program for graduate education students earning their Superintendent's letter.

1. Strategic
Instructional
and Technology
Leadership
Residency Program
ELP 627R

2. Introductions
AND
WHOLE NEW MIND
Sharing

3. Read Dan Pink's
A Whole New
Mind and focus
on the six
senses he
describes
throughout the
text.

4. symphony
story
play
empathy
meaning
design

5. Present an object or image (e.g., a "prop") that
represents the sense you feel you/your
organization excels at.
Conversely, present an object or image (e.g., a
"prop") that represents the sense you believe
that you/your organization should improve
upon.
Share your props via a two to three minute
explanation.

6. “ The right hemisphere
is the picture; the left
”
hemisphere is the
thousand words.
—Dan Pink

7. Technology
Leadership

8. “ This new age fairly
glitters with opportunity,
but it is as unkind to the
”
slow of foot as it is to the
rigid of mind.
—Dan Pink

9. Excellence in
Professional Practice
Digital Citizenship
Visionary Leadership

10. Excellence
in Professional
Practice

11. Design, Story, and Symphony…

12. Meet one of your customers…
And look for examples of design, story, and symphony.

13. Design

15. Effective use of
design and story
in your
presentations…

16. How to present like….
St
Steve Jobs

17. Seven Questions to Knowing Your Audience
1 What are they like?
Demographics and psychographics are a great start, but connecting with your audience means understanding
them on a personal level. Take a walk in their shoes and describe what their life
looks like each day.
2 Why are they here?
What do they think they’re going to get out of this presentation? Why did they come to hear you?
Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.
3 What keeps them up at night?
Insert a representative
Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a
picture or illustration of an
solution.
audience member in this
rectangle. It helps to put a
face on the audience. 4 How can you solve their problem?
What’s in it for the audience? How are you going to make their lives better?
5 What do you want them to do?
Answer the question “so what?”—and make sure there’s clear action for your audience to take.
6 How can you best reach them?
People vary in how they receive information. This can include the set up of the room to the availability
of materials after the presentation. Give the audience what they want, how they want it.
7 How might they resist?
What will keep them from adopting your message and carrying out your call to action?
© duarte.com 2008
http://www.duarte.com/books/slideology/www

18. Explore some Web-based
presentation tools…
http://groups.diigo.com/group/presentation-tools

19. Diigo Help

20. Digital
Citizenship

21. Copyright
and
Fair Use

22. Ho
How much do
you know?

23. Explore some Web-based
copyright/Fair Use resources…
http://groups.diigo.com/group/copyright-and-fair-use

24. Google Yourself!
W
What did you find?
Share with a
colleague.

25. Your Digital Footprint and Your Career….

26. Should you
blog as a
superintendent?
Find out more…. (about blogging)
Explore other Web 2.0 tools for superintendents

27. What are your thoughts,
questions, or concerns
about using social media
as a school
superintendent?

28. Read more about it…(Click each title to view.)
Improving your digital footprint
Safe social media for educators
Why you could be breaking
the law by researching job
candidates online
How to avoid making
social media gaffes

29. Keeping
Kids
Safe
Online

30. July 1, 2012

31. …the day when your E-rate-
funded school better have a
plan in place for teaching
students about online safety
and cyberbullying!
Learn more about CIPA

32. Visionary
Leadership

33. 21st Century Learning
What kids really need to know

34. In pairs, read and discuss the following:
• Technology skills for educators
• Defining 21st century literacy
List the TOP THREE technology/21st century
skills that YOU believe your teachers and
administrators should possess

35. What are the biggest hurdles you believe
you will face as a superintendent in terms
of visionary leadership—given the skills
you've identified in the previous activity—
and what you learned about 21st century
students in the first video this morning?
How will you address them?
Technology integration by design may be a start.

36. What will this mean for
your district’s curriculum?

37. Ticket out the door…

38. Assignment for
Seminar II

39. Heidi Hayes Jacobs’ book and
related site.
&
Mike Fisher’s Digigogy site