This presentation is aiming to share my own experience ; it features a simple 4-step approach, that can be useful to most on-line professionals. Pass through the 30 visual slides and practice your way!

1. how to leverage social networks for the job?
Bernard Paques
March 2013

2. this is about sharing EXPERIENCE

3. SEVERAL social networks
more than 1 billion users, for your private network
25 millions in France (beware of what & how you expose)
500 million users, micro-blogging (140 characters),
340 millions of tweets /day for information sharing
200 million users, international professional network,
1,340,000 groups mainly English-speaking audience
35 million of users, international professional network,
“Grandes écoles” effect created in France
etc., etc.

4. an universe to EXPLORE
?
crédit photo : Benh LIEU SONG

5. what is our OBJECTIVE?

7. étude ipsos octobre 2012
http://www.ipsos.fr/ipsos-loyalty/actualites/2012-10-25-l-avenir-recrutement-l-ere-web-20-et-reseaux-sociaux

8. social networks
me mon prochain job
companies
?
recruiters
chasseurs
de tête

9. social networks
me companies
recruiters

10. an universe to EXPLORE
4 – become expert among experts
3 – target your contacts
2 – share your findings
1 – introduce yourself

11. 1 – introduce yourself

12. 1 – introduce yourself
spread the SAME information
me, myself, I
c.v.

13. 1 - présentez-vous
select your IMAGE carefully

14. 1 – introduce yourself
business card as a derived product

15. an universe to EXPLORE
4 – become expert among experts
3 – target your contacts
2 – share your findings
1 – introduce yourself

16. 2 – share your findings
REMEMBER your best readings
- write for yourself
- some figure, some interesting fact I cite
2
- something that has surprised you
- information you may use in your presentations
- reference documents
- add links to original pages
I read 3 network echo
1

17. 2 – share your findings
- simultaneous post to twitter & LinkedIn
SEGMENT your audience - twitter : add hash tags
- LinkedIn : profile or groups
information
information
+ #keyword
profil
or or or
profile group 1 group 2 group 3

18. 2 – share your findings
be PRESENT every week
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
not visible
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
VISIBLE
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
2x
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
5x
Monday Tuesday Wed. Thu. Fri. Sat. Sun.
10x

19. an universe to EXPLORE
4 – become expert among experts
3 – target your contacts
2 – share your findings
1 – introduce yourself

20. 3 – target your contacts
LEVERAGE most interactions
- after a meeting
- after an industry event, or a conference
- after a webinar or virtual meeting
- after a phone call
1 I participate to a virtual meeting
2 I invite the speaker

21. 3 – ciblez vos contacts
look into YOUR network

22. 3 – target your contacts
WHO is talking?
- in industry papers
- at professional event
- at company web sites
- on YouTube 2
- using specific twitter keywords (hashtags)
- writing technical specifications (RFC)
3
1

23. an universe to EXPLORE
4 – become expert among experts
3 – target your contacts
2 – share your findings
1 – introduce yourself

24. 4 – become expert among experts
your SKILLS, validated by others
1 I list my competencies
2 my network confirms at scale

25. 4 – become expert among experts
validate COMPETENCIES of your network
a nice way to provide positive feed-back

26. 4 – become expert among experts
SHARE original content
- upload a presentation
- develop a mini web site
- feed a blog
1 2

27. 4 – become expert among experts
meetup.com :
MEET and network - 11 million users
- 105,000 local groups
- 340,000 meetings / month
Mobile Monday Paris :
- 1 evening / month
- 150 participants / meeting
- presentations + networking

28. how to find YOUR PLACE:
4 – become expert among experts (contribute and meet)
3 – target your contacts (focus on your peers)
2 – share your findings (weekly updates)
1 – introduce yourself (be coherent and ubiquitous)

29. a flexible PRACTICE
4 – become expert among experts
people,
groups
3 – target your contacts
legitimacy, ideas,
expertise information
2 – share your findings
1 – introduce yourself

30. social networks are important to
your PERSONAL BRANDING
about.me/BernardPaques
twitter.com/bernard357
bernard.paques@gmail.com