The document describes a leadership development program called LeaderSurf that uses surfing lessons and experiential learning in Nicaragua to teach leadership skills. The 6-day program aims to deliver sustainable behavior change through stretching participants physically and mentally outside their normal environment. It incorporates leadership modules, executive coaching, peer learning, and a community project. The program argues that surfing teaches important leadership lessons like balance, preparation, perspective, and overcoming fear. It is targeted towards experienced professionals and costs $9,900 all-inclusive.

1. A LEADERSHIP DEVELOPMENT PROGRAM LIKE NO OTHER
Presented by
Brian Formato, President LeaderSurf

2. LEADERSHIP MATTERS
Leadership differentiates great
companies from good companies

3. THE PROBLEM STATEMENT
The majority of Leadership development programs
fail to deliver sustainable behavior change
• Flawed format
• Uninspiring location
• Passive participant engagement
• Lack of accountability to practice learnings
Why Leadership Training Fails—and What to Do
About It October 2016 issue

4. LEARNING TO SURF WILL HELP YOU
BECOME A BETTER LEADER
www.LeaderSurf.com

5. THE LEADERSURF PROGRAM
Adult learning done differently:
• Stretching the mind, body and soul
• Foreign learning environment
• A community of engaging and enthusiastic learners
• Experiential learning
• Impacting the lives of others
• Risk taking is encouraged
• Accountability for learning
Leadership development done differently

6. PROGRAM COMPONENTS
• 5 Night, 6 day Leadership development program in Playa
Santana, Nicaragua
Leadership
Development
Modules
One on One
Executive
Coaching
Peer Advisory
Community
Learning
Surfing Lessons

7. COMMUNITY PROJECT
Leadership Is About Giving Back
Leadership is about helping others. LeaderSurf firmly
believes that our program must instill the value of
servant leadership in our participants. We see no better
way than by giving back to the community.

8. WHAT DOES SURFING HAVE TO DO WITH LEADERSHIP?

9. BALANCE IS KEY
• Work -- Family/Life
• Short term priorities -- Long term goals
• Personal needs -- Needs of others
• Growing revenue -- Containing costs
• Competing -- Collaborating
BE PREPARED
Catching an ocean wave is hard. Much like leading a
business it requires preparation for success.
• Planning and hard work are required for success
• Must put yourself in the right position for success
• Must be courageous and overcome your fear of failure
• Must have the right tools for the task at hand
MAINTAIN PERSPECTIVE
Keeping things in
perspective is an
important skill for
leaders and surfers. One
must acknowledge and
respect his or her
surroundings.

10. WHEN WAS THE LAST TIME YOU
LEARNED A NEW SKILL?

11. OUR TARGET AUDIENCE
• Seasoned business professionals with 10+ years of management
experience
• Active lifestyle leaders who are athletic and in good physical
condition
• CEOs and executives of smaller companies
• Directors,VPs and above from enterprise organizations
• High potential leaders

12. 6 DAYS ALL INCLUSIVE
PROGRAM
Cost $9,900 includes
• 5 nights deluxe private room hotel accommodations at
Buena Onda Beach Resort
• All meals and beverages
• Ground transportation in Nicaragua
• Leading Dimensions Profile Assessment and printed reports
• Thomas Kilmann Conflict Mode Instrument Assessment
• 4 hours of individual executive coaching (90 minute pre-
program intake call, 90 minute coaching session during
program, 1 hour post program follow up call)
• Community enhancement half day activity during program
• 2 hours of daily surf lessons including board rental

13. OUR QUALIFICATION
• 20+Years of corporate learning & development experience
• Design, development & delivery of senior leader programs
• Certified in several assessment tools
• Certified executive coach
• 40 years of surfing experience
• Accomplished author, coaching and speaker

14. THIS IS NOT A BOONDOGGLE
Outcomes:
• Enhanced Self-Awareness
• A new professional network
• A refreshed perspective on the world
• A sense of servant leadership having made sustainable
change to a community
• Confidence one’s ability to learn new skills
• An engaged employee who takes pride in the company
they work for
• An excellent executive recruiting story as it relates to
how the company develops talent
• Accomplished author, coaching and speaker

15. WHAT WE WANT FROM
YOU
• Your attendance at one of the upcoming
programs
• You to share the program with your network
• coaching and speaker
Upcoming
www.LeaderSurf.com

16. APPENDIX

17. HOW WE ARE REACHING
OUR TARGET AUDIENCE
• Networking and word of mouth
• Facebook, Instagram, Twitter ad campaigns
• Daily social media posts
• Email marketing campaigns
• Onsite advertising at Buena Onda Resort- Banner and
flyers in every room
• Blogs and articles on LinkedIn and other publications
• Direct Mail campaign to launch in two weeks. Surf wax
mailer “Make your learning stick”

18. TESTIMONIALS