1. Underage Drinking Initiative
A story of success

2. Who is Safe Streets?
 A strong coalition of 172 members
 17 years within the community
Our Goal:
Reduce crime and substance abuse
in Topeka by citizens working
together to make Topeka, KS the
safest capital city in America
(population over 100,000)

3. Shawnee county
174,709 people
Rural/Urban
population
6 School districts
9 private schools

4. Community partnerships
To make an impact within the community,
quality partnerships are essential
We need the right people…
…with the right strategies

5. Community mobilization
Prevention
Shawnee County &
Shawnee County Juvenile Detention Center Recovery
Sheriff’s Office Services
(SNSO) Topeka
Topeka Police Association of Safe Streets
Department Retarded Coalition
Shawnee County (TPD)
District Attorney’s Office Citizens
Topeka
City Of Character
Kansas Children’s
Service League Family Service &
Guidance Center
BNSF National
Railway Alliance of
Community Mentally
Volunteers Ill
MADD
Transition
By Design 501 jones huyett
School Partners
City of District New Dawn
Stormont
Topeka Faith Alcoholic Wellness
Vail
Community Beverage
Hospital
Control
(ABC)

6. How do we make a difference?
Through
environmental changes
brought on by the use of
evidence based strategies

7. 3 major components…
Law Enforcement
Education
Community awareness

8. Law enforcement
68% of kids didn't think they will be
caught by police if they drink.
Need of increasing enforcement

9. Law enforcement
 ABC agent, a member of our task force,
suggested: law enforcement can work together as
a team and ABC could coordinate efforts
Formation of Law Enforcement Task Force
Memorandum of Understanding (MOU) signed
between Safe Streets, TPD, SNSO, and ABC
 New Partnership with Crime Stoppers:
people can now anonymously report
underage drinking offenses

10. Targeted Influencing Factor
Perception of Being Caught
Right
37 Direction 36.1
+3.8%
36
35
34.1
34
% 33 32.3
31.5 31.5 Perception of Being
32
Caught: +3.8%
31
2008 32.3%
30
2009 31.5%
29
2010 31.5%
2008 2009 2010 2011 2012
2011 34.1%
2012 36.1 %

11. Enforcement Effectiveness
Total of Citations
November 2009 - May 2012
1200
1008
1000
800
600
450
400
302
218
200
38
0
S. Host MIP/MIC Furnishing Miscellaneous TOTAL

12. Targeted Prevalence Outcomes
Past 30 Day Use
Right
29 28.1 Direction -
28
3.7%
28 27.1
27
26
24.6
25
% 23.4
24
23
30 day use: -3.7%
22
21
2008 27.1%
20 2009 28.1%
2008 2009 2010 2011 2012 2010 28.0%
2011 24.6%
2012 23.4%

13. Targeted Prevalence Outcomes
Binge Drinking
Right
16 15.4 15.2 Direction
-2.2%
15 14.5
14
% 13 12.3
12
12
Binge Drinking:
11 -2.2%
10 2008 14.5%
2008 2009 2010 2011 2012
2009 15.4%
2010 15.2%
2011 12.0%
2012 12.3%

14. Education
 Work with the School Districts to Increase
participation in the
Community That Cares (CTC) survey
 Implementation of Positive Action
an evidence based education program in:
 all 6 501 District middle schools
 2 elementary schools
 1 private school
 9 other county schools and programs

15. Shawnee County
CTC Overall Participation Rate
90 87
85 85.6
85
80 Increased
77
% +11.6%
74
75
70 Participation Rate: +11.6%
2008 74%
65
2008 2009 2010 2011 2012 2009 77%
2010 85%
2011 87%
2012 85.6%

16. Ron Harbaugh
Communications Director 501-Topeka Public Schools
Click on Ron to watch his video!

17. Education
Lanyard project
With the participation of Coalition members and Law Enforcement,
handed out 13,000 Lanyards for each middle and high school student
with their school name/colors/mascot, the purpose was to promote our
youth facebook page “Remembering Last Night” as well as the
Crime Stoppers report line.

18. Desiree Wright
Shawnee County Sheriff Deputy
Click on Desiree to watch her video!

19. Targeted Influencing Factor
Low Academic Achievement
Right
41.5 41.1 41.2 Direction
-0.9%
41
40.5 40.2
39.5
40
39.5
% 38.6
39
38.5 Low Academic
38 Achievement: -0.9%
37.5 2008 41.1%
37
2009 39.5%
2008 2009 2010 2011 2012
2010 41.2%
2011 38.6%
2012 40.2%

20. Targeted Influencing Factor
Opportunity For Pro-Social Involvement
Right
Direction
+3 %
65.5
64.8 64.4 64.7
65
64.5
64
63.5 63.2
63
%
62.5
61.7
62
61.5
Pro Social
61
Involvement: + 3
60.5 2008 61.7%
60 2009 64.8%
2008 2009 2010 2011 2012
2010 64.4%
2011 68.2%
2012 64.7%

21. Community awareness
 Town Hall Meeting at Washburn University
◦ Youth skit highlighting the importance of
good communication with parents to
meet a common goal:
the safety of our youth
◦ Panel of experts at the end to respond
community concerns on underage
drinking.

22. Lori Keegan
President/CEO Transition by Design
Inc.
Click on Lori to watch her video!

23. Community awareness
 Safe Streets Safe Spring Break flash mob
(Washburn University)
◦ Partnership with Washburn Sales &
Marketing Executives
◦ Raising awareness about the dangers of
underage drinking
◦ Original music and dance done by Washburn
marketing students
Click to watch video clip

24. Marketing strategies
Working with jones huyett Partners (jhP)
to develop marketing campaigns
Kurt Eskilson
Sr. Vice President- jhP
Click on Kurt to watch his video!

25. Marketing Strategies
 Billboards
 Business cards
 Posters
 Table Tents
 PSA’s (TV and
Movie theaters)

26. Marketing strategies
2012 Public Service Announcement
Click to watch PSA

27. Youth internship
jones huyett Partners/Safe Streets

28. SOCIAL MEDIA
Click to follow the link
Remembering Last Night
Help your friends “Remember Last Night” by making
safe decisions and having fun without alcohol
261 people like this
SAFE STREETS COALITION
103 people like this
Click to follow the link

29. Project sticker shock
Topeka 2012
To raise awareness within the community and
educate those over the age of 21 about the legal
and social consequences of providing alcohol to
minors

30. Project sticker shock
Topeka 2012

31. Environmental scan 2012
Youth interns created a video clip to draw attention to
parents, adults and the community at large on how
they feel about being targeted in the community by
the alcohol industry.

32. Other accomplishments
 Policy changes
◦ Amendment to Social Hosting policy to
include “recklessly”
 Practice changes
◦ Shoulder tap operations started in
Shawnee County/Topeka area
◦ Crime Stoppers underage drinking tip
line

33. Impact
 Media impact
173,387 people reached
 Positive Action
11,694 students reached
 Crime Stoppers tips:
265 underage drinking tips received
 Law Enforcement
1,008 underage drinking citations issued

34. What can be replicated
 Science behind environmental changes
◦ Use of evidence based strategies
 Positive Action
 Effective enforcement (party patrols, shoulder taps, source
operations, etc.)
 Effective Media campaigns
 Communities Mobilizing for Change on Alcohol (CMCA)
 Developing protocols for law enforcement
 Law Enforcement training program development

35. Develop your own Logic Models

36. Develop your own Logic Models

37. What we learned
 Partnerships are crucial, multiple
sectors need to be involved
 This is a marathon, not a sprint
 It´s important to make policy and
practice changes, they are just the
seed that might grow bigger in the
future
 Look for evidence base strategies, do
not reinvent the wheel

38. Eve Kendall
Deputy Director SNCO Department of
Corrections-Underage drinking task force
chair
Click on Eve to watch his video!