Assessment of most selling staples & FMCG products in mop & pop stores close to ‘more’ retail outlets in Jaipur & designing an appropriate strategy for enhancing the category volume in ‘more’ retail outlets”
The document provides an overview of strategic planning in a military context. It discusses how strategic planning begins with proper administration and organization to define roles and responsibilities. This ensures efficient coordination and eliminates overlap. The document also outlines the basic classifications of military strategy - grand strategy, strategy, operations, and tactics - which help structure the chain of command and divide responsibility between levels. Overall, the document emphasizes how effective administration and organization are prerequisites for successful strategic planning in any large group pursuing an objective.
A project report on consumer preference towards organized and unorganized ret...
Similaire à Assessment of most selling staples & FMCG products in mop & pop stores close to ‘more’ retail outlets in Jaipur & designing an appropriate strategy for enhancing the category volume in ‘more’ retail outlets”
Similaire à Assessment of most selling staples & FMCG products in mop & pop stores close to ‘more’ retail outlets in Jaipur & designing an appropriate strategy for enhancing the category volume in ‘more’ retail outlets” (20)
Assessment of most selling staples & FMCG products in mop & pop stores close to ‘more’ retail outlets in Jaipur & designing an appropriate strategy for enhancing the category volume in ‘more’ retail outlets”
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2. “Assessment of most selling staples & FMCG products in mop & pop stores close to ‘more’ retail outlets in Jaipur & designing an appropriate strategy for enhancing the category volume in ‘more’ retail outlets”
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4. In fig 1.2 it can be seen that 42% people in A-catchment purchase lalquila and 28% purchase india gate and rest daawat and doon resembles to 20% and 10% respectively.
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6. In fig 1.3 it can be seen that 60% of people purchase aashirwaad sarbati and 30% laxmibhog and rest 10% is for shakti bhog.
7. So, from the above findings the resercher can once again conclude that people of A-catchment are not price sensitive rather they are quality sensitive as aashirwaad sarbati is of high price as compared to other brands.
8. In fig 1.4 it can be seen that 70% of shopkeepers say that people here basically ask for 10 kg packet and only a few 30% ask for 5 kg packet
12. In fig 1.6 it can be seen that saras and amul dominates this category with having a share of 40% each and rest 20% is shared by milkfood. So this again shows that people of A-catchment are not price sensitive as as both saras and amul market price is Rs180 and Rs200 respectively which is much higher then other ghee’s.
13. In fig 1.7 frotune oil covers maximum market share with 40% ands next to it are saffola and chamble with share of 30% each.
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15. In Fig 1.9 lux and dettol covers 40% each and lifebuy and pears 10% each.
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17. In fig 1.10 rin and oswal having a share of 40% each and 20% is covered by wheel . So, it can be noted oswal shop shares 40% market which is a local brand .
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19. In fig 1.13 ponds share 40 %, 30% Is shared by axe and dermicool ,nycil nad boroplus share 10% each.
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21. In fig 1.2 it can be seen that 40% people in B-catchment purchase rice priced between 31-35 and 30% purchase between 26-30 .
22. This shows that people in B-catchment are price sensitive, but in accordance with price they also lookfor quality.
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24. In fig 1.3 it can be seen that 40% of people purchase laxmi bhoj and 30% aasirwad sarbati and 20% is for aamrit bhog and rest 10% sakti bhog.
25. So, from the above findings the resercher can once again conclude that people of B-catchment are price sensitive as 40% purchase laxmi bhog and they are also quality sensitive as aashirwaad sarbati is of high price as compared to other brands.
26. In fig 1.4 it can be seen that 70% of shopkeepers say that people here basically ask for 10 kg
30. In fig 1.6 it can be seen that saras and milkfood dominates this category with having a share of 30% each and rest 40% is shared by milkfood. So this again shows that people of B-catchment aret price sensitive .
31. In fig 1.7 chambal oil covers maximum market share with 50% ands next to it is fortune and rest 10% is shared by saffola.
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33. In Fig 1.9 dettol covers 40% each and lifebuy around 30 %.
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35. In fig 1.10 rin and oswal having a share of 40% each and 20% is covered by wheel . So, it can be noted oswal shop shares 40% market which is a local brand .
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37. In fig 1.13 ponds share 40 %, 30% Is shared by axe and dermicool ,nycil nad boroplus share 10% each.
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39. In fig 1.2 it can be seen that 40% people in C-catchment purchase rice priced between 21-25 and 30% purchase between 15-20 .
40. This shows that people in C-catchment are very price sensitive, the main factor for purchasing any product from any place is price.
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42. In fig 1.3 it can be seen that 40% of people purchase laxmi bhoj and 30% sakti bhog and 20% is for aamrit bhog and rest 10% aashirwaad sarbati.
43. So, from the above findings the resercher can once again conclude that people of C-catchment are price sensitive as 90% of sale comprises from laxmi bhog,sakti bhog and aamrit and all three comes under ame price range.
44. In fig 1.4 it can be seen that 70% of shopkeepers say that people here basically ask for 10 kg
47. In fig 1.6 it can be seen that branded ones account to 70% of sale , while 30% purchase it loose.so it can be said that people of C-catchment want low ost gfhee or they cant afford in large quantity.
48. In fig 1.7 chambal oil covers maximum market share with 50% ands next to it is fortune and rest 10% is shared by engine.
52. In fig 1.10 rin and oswal having a share of 40% each and 20% is covered by wheel . So, it can be noted oswal shop shares 40% market which is a local brand .
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54. In fig 1.13 ponds share 40 %, 30% Is shared by axe and dermicool ,nycil nad boroplus share 10% each.
58. For A-catchment it should emphasize on quality and for perishable products it should set less MBQ’S.
59. Range is also important for A-catchment area as people here are very brand loyal and if they don’t get their brand it becomes a loss of potential customer.
60. For perishable products it should set MBQ very less and try and keep fresh items , especially for A-catchment.
63. It should keep loose rice if different varieties and price so that customer gets choice in loose products also.
64. It should appropriately design various promotional schemes for B-catchment customers so as to increase footfall.
65. C-catchment customers are very price sensitive, so it should try and keep the prices there as low as possible.
66. In C-catchment it should keep products very less in quantity as their purchasing power is very less.
67. It should packet various items in less quantity like 100gms,200 gms,250 gms so that customer get a choice, as C-catchment customers purchase very less quantity at a time.
68. It should negotiate a deal with oswal soaps as it is sold in all 3- catchments and also captures huge market share in washing soap category.
69. It should also make a deal with other local dealers in respect to namkins , washing powder, as people of C-catchment generally prefer low priced good.
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71. B-catchment customers are both price and quality sensitive these people are not very brand loyal can change their brand preference but maintains a level of quality.