2. 2
The SharedBook Story
SharedBook is a provider of content transformation
technologies for consumers, online publishers and
enterprises.
• Launched in 2004
• Headquartered in New York City
• Development offices in Herzlia, Israel
• 38 employees
• AcademicPub launched in April, 2011
• Partners include:
3. The SharedBook Businesses
• Education: AcademicPub.com
– Strategic business development
opportunity Career/VocTech
– Growth phase
• Common Infrastructure
• Consumer (8 years) • Project Management
• Composition and
– Everything2Print.com Editorial workflow
– Blog2Print.com • Royalty and Reporting
– Technology Licensing
• Corporate/Professional
– Everything2Print.com
Consumer
• Corporate Training
– Development opportunity
4. 4
Addressing the Challenge of Changes in Education
• Managing the cost of education & materials
• Faculty and educators demand more choice
• Seeking intuitive and flexible content creation processes
• Expect to share content and collaborate across ‘networks’
• Migration to electronic delivery of content
• Growth of open-access and ‘free’ content
• Growing expectation for highly customizable solutions for
publishers and institutions
5. 5
AcademicPub: The First True Custom Solution for Educators
• Professional site for custom course materials
– Faculty (and staff) match content to course objectives/outcomes
• High quality, reputable & scholarly “best of” content library
• Significant market opportunity in digital content migration
– Atomization of content (chapters, articles, cases, etc.)
– Faculty demand more choice and control
– Students require content to be directly relevant
• AcademicPub technology platform robust and time tested
– Development and enhancement program for continuous
improvement
• Reputable executive team: Start-ups, media & publishing
experience, and technology
6. 6
Publishing & Composition Platform
JPEG
XML
WORD
PDF
Content Selection
& Permissions Composition &
Formatting Student
AcademicPub, based on the SharedBook technology platform, is a complete custom
publishing platform enabling dynamic content creation using pre-licensed content,
personally authored materials and content from the web.
Features:
• Composition engine specifically built to support a variety of content formats
• Extensive and growing content repository of high quality publisher content
• Integration partnership with Copyright Clearance Center for permissions
• Automated end-to-end process enables previews, add/deletes and
reorganization of content
• Collaboration tools enable content recommendations, sharing and other
features across users (faculty) network
• Finished products are archived for use and/or adaptation in future semesters
saving time and effort
7. 7
Powerful, Intuitive Content Selection Process
• Publisher supplied content
– Over 2mm chapters, articles,
cases and other items
– Approximately 150 publishers
– Variable business models
• Self-Authored Content
– Easy content upload process
• Web (HTML) content
• Focus on workflow
– Ease of use
– Powerful search and retrieval
– Integration with Copyright
Clearance Center for
permissions
– Real time and in-line
8. 8
Current Publisher Partners – Cross Discipline
• American Institute of Physics (AIP) • Foreign Affairs • Princeton Architectual Press
• Ashgate Publishing • Future Medicine • Princeton University Press
• Berghahn Books • Future Science • Psychology Press
• Bolchazy-Carducci Publishers • Georgetown University Press • RAND Corporation
• Brookings Institute Press • IGI Global • Rowman & Littlefield Publishers
• CABI • Information Age Publishers • Routledge
• Cambridge University Press • IOP Publishing • Royal Society of Chemistry (RSC)
• Channel View Publications • J. Ross Publishing • Springer
• Connexions • Left Coast Press • Strategic Studies Quarterly
• Content on Demand • Liverpool University Press • Taylor & Francis
• Council on Foreign Relations • LFB Publishing • Textbook Media (20+ Varied Textbooks)
• CRC Press • Lynne Rienner Publishers • Transaction Publishers
• EBSCO • Marshall Cavendish • UC Press
• Eerdmans Publishing • M.E. Sharpe • University of Chicago Press
• Elsevier • Momentum Press • University Press of Florida
• Expert Reviews • Multilingual Matters • University Press of Kentucky
• Florida Institute of Government • New York University Press • Wilfrid Laurier University Press
• Fordham University Press • Penn State University Press • Vanderbilt University Press
• Peter Lang Publishing • Yale University Press
9. 9
Current Publisher Partners - Business
Business, Business Theory, Operations and Management
• Aalto (Helsinki) • E-FORCE Teaching Cases Fund (IMF) University
• American Society for • Emerald Publishing • Ivey Publishing • Graduate School of
Training & Development • ESMT • JIACS Business, Seoul National
(ASTD) • ESSEC Business School • London Business School University
• Asian Business Case Centre • Global Professional • Lahore University of • Society for HR
• AMACOM Publishing Management Sciences Management (SRHM)
• ANZSOG • Greenleaf Publishing (CRC) • St Petersburg - (GSOM)
• Babson College • Harvard Business School • Lahore University of • Stanford Business School
• Berrett-Koehler Publishing Management Sciences • Stanford University
• Business Expert Press • IAE Business School • (SEDC) • strategy+business
• The CASE Journal • IBCC • MIT Sloan School • Tecnologico de Monterrey
• China Europe International • IBS Case Development Management • Thunderbird School of
Business School Center • NeilsonJournals Publishing Global Management
• CENTRUM Publishing • IBS Research Center • Prestige Institute of • Tsinghua School of
• CIBER • IBS Center for Management Management & Research Management & Economics
• Centre for Islamic Banking Research • Reaching Out MBA LGBT • Vlerick Leuven Gent
and Finance • IESE Business School Case Collection Management School
• Case Method Institute • IBS Knowledge Center • RSM Case Development • WDI at the University of
• Cranfield School of • IMA Educational Case Centre Michigan
Management Journal • SDA Bocconi • WHU Otto Beisheim School
• Darden School of Business • IMD • Senate Hall Academic of Management
• ecch • INSEAD Publishing • WITS Business School
• Element K • International Monetary • Singapore Management
10. 10
Higher Education Market Opportunity
Spending on educational materials in higher education is estimated to be
$10.2billion with growth projected for the next five years. An AcademicPub
custom product/book is considered a legitimate alternative to the traditional
textbook providing a broader set of options for faculty and students.
Opportunity:
• A ‘captured’ high-value market: Students average $667 on materials per year
• Steadily rising textbook prices and enrollments: Drives revenue opportunity
• High materials costs legitimizes alternatives to traditional textbook
• Institutions are accepting responsibility for cost containment
• State & Federal government attention
• Large potential customer base: 4,937 institutions and 4,500 college stores
• Custom course materials currently up to 4% of store sales
– Growth faster than textbook revenue growth (8% vs. 1-2%)
– $27 average per student (for custom)
– $408Million current market opportunity in course packs
11. 11
Michael Cairns
Chief Revenue Officer
mcairns@sharedbook.com
908 938 4889
AcademicPub, a division of SharedBook,Inc.
110 William Street, 30th Floor
New York, NY
646 442 8046
