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                       Powerful (and Free)
                       Online Tools
                       George Inglis



                         Newfoundland & Labrador   St. John’s
4 Powerful Tools
• Google Places (formally Google Local)
• RSS (Really Simple Syndication)
• MailChimp (Email Service Provider)
• Joomla (Content Management System)




                       Powerful (and Free) Online Tools
Google Places




         Powerful (and Free) Online Tools
Why is Google Places Important?
•
    Prominent listing within Google search results
•
    Search on Mobile Devices




                              Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
RSS (Really Simple Syndication




                  Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
Powerful (and Free) Online Tools
MailChimp




      Powerful (and Free) Online Tools
Why send Direct Email
• Low cost
• Measurable results

• Build and maintain customer relationships

• Highly targeted

• Branded




                        5 Powerful (and Free) Online Tools
Cost Effectiveness of Email Marketing




           =

       $1 Buy = $48 ROI
                    5 Powerful (and Free) Online Tools
Email Service Provider (ESP)




                5 Powerful (and Free) Online Tools
Why use an Email Service Provider?


http://www.viperstrike.com
5 Powerful (and Free) Online Tools
Why use an ESP?
• Email design tools for HTML layouts
• Pre-delivery spam scoring

• Contact list growth and maintenance

• Campaign delivery reports




                     5 Powerful (and Free) Online Tools
Content Management Systems (CMS)




                  Powerful (and Free) Online Tools
What else can a CMS do?
http://30tocure30.files.wordpress.com
Just a few features

   Photo Gallery                         eCommerce
                     Directories
         Blog
                          Reservation Management
       Forums
                     Real Estate Listing Management
Multi-lingual

  Contact Relationship Management (CRM)



                                   Powerful (and Free) Online Tools
Demonstration




         Powerful (and Free) Online Tools
http://lh6.ggpht.com




                       Next Up
                       Filling the Funnel
                       Turning Strangers into Friends and Friends into Customers



                                                                        Powerful (and Free) Online Tools

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