Mindshare Brand Equity Compass is a day-long marketing summit with participation from India’s marketing elite.
TEliBrahma partnered with Mindshare to provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”
4. Objective Provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”
5. Phase 1 IntARact powered print ads of the event in “The Economic Times”
6.
7. intARact @ print ads – User experience Step 1 Users download the app by sending SMS <msbe> to 53636 Step 2 Scans the CODE provided in the press ad Step 3 Details about the event was displayed in interactive format.
8. Phase 2 Provide participants with outstanding experience of “Marketing 3.0 ” during the event.
12. intARact leaflet All participants were provided with a leaflet with “customized intARact Codes” to engage in the sessions in an interactive way!
13.
14.
15. intARact Application – User experience Step 1 Step 2 Step 3 Users download the app from BluFi/WAP Scans the session images (codes) in the leaflet provided Complete synopsis, panelists, moderator details of the respective session displayed in interactive format.