2. M
g
tin
rke
a
ay
about all d
at I think
nd wh
passion, a
e, work,
Is my lov
every day
Author:
Marketing Aut
o
For Dummies – mation
2014
@msweezey
- Mathew “Sweezey”
19. Of survey respondents
said they want different
content at each stage of
research.
CONTENT
ENGAGEMENT
77%
20. -Any content
about how to
do their job
better
Content By
Lead Stage
1 2 3
-Any content
about how
others
benefited
-Any content
about why you
are the best
choice
29.
CALL TO
ACTIONS
John,
Here is a case study from Comscore
showing how they changed their email
programs to drive more revenue. I
thought you’d enjoy reading it.
Or if you’d prefer here is a worksheet
they used to help them start on their
process.
Best,
Mathew Sweezey
2
3