“We’ve taken the implementation department out of the packaging agency.
By being an independent entity, we can better serve the package design
industry with specialized knowledge that can be utilized as needed. The
challenge is to put client specifications in a row early enough in the creative
process that designers can present something feasible to start with. We are
a skilled resource for in-house corporate design departments as well as
design and branding firms of all sizes.”
• are print production consultants to the packaging design industry
• provide brand implementation and production services
• serve both corporate clients and the brand design industry
• will create a single component or an entire portfolio of brands
• know printing and process and we create production art that prints
• reduce or eliminate extra client pre-press costs
• interface seamlessly with all in-house procedures
• provide customized solutions that work for you
Phase 4’s talented team come from diverse backgrounds covering all facets of packaging implementation, including project
consultation and planning; creative production and implementation; size, format and flavor extensions; on-pack promotion;
custom lettering and typography; photography and retouching… all leading up to the creation of the best production art
files in the industry.
Our files are built to print... guaranteed!
• Pre-production Project Consultation
• Print-ready Production Art Files
• Line Extensions
• On-pack Promotion
• Private Label Brand Implementation
• Brand Maintainance (US/Global)
• Custom Pantone®
Spot Channel Separations
• Modified Process Color Separations
• Color Proofing
• Custom Lettering & Typography
• Digital Illustration
• Digital Photography, Retouching & Composition
• 3D Packaging Comps for Research,TV/Still Photography, Sales Samples
• File Archival & Management
• On-site Press Supervision
WHAT WE DO
• create project plan for design in order to present feasible concepts to client
• evaluate design concepts prior to client presentation
• troubleshoot reproduction issues early in the design process and put client specs in place
• manage pre-production calls with agency, clients and client vendors
• liaison with all project leaders (design, production, account, client, separators, printers)
• develop final art/illustration/photography to provide the best possible press outcome
• execute all artwork files to meet all required print production standards per component
“Involve us early in the process.”
“Bob is a true professional with the highest standards. I value Bob’s
partnership and customer service and I always trust we will receive
exceptional quality with every project. And Bob’s experience and vast
knowledge of production always puts our team at ease when we hand
over a project. Bob will help solve complex problems and offer solutions
in all capacities. I highly recommend Bob and his team.”
Clark McDowall Wholebrand Architects
“I worked with Bob on several packaging/graphics projects. His follow-
through and customer service was always excellent! His industry
experience was extremely helpful with Mass Merch graphics. He new
exactly what our customer wanted!”
“I have had the opportunity of working with Bob Avino since April 2009.
He and his team quickly adapted to CibaVision’s internal processes and
procedures. They took on the challenge of consolidating our packaging
structures and foreign languages across multiple Global product lines. Bob
and his team are always responsive to our timelines and always give each
project their all. They are a real pleasure to work with on a daily basis.”
Global Packaging & Graphics Manager
“Bob is fantastic to work with and always brings a creative energy to the
table. He has an amazing talent at grasping the project needs very quickly. I
know when I bring him on a project, he and his team will deliver over and
above expectations. I would highly recommend him on your next project!”
Global Franchise Design & Creative Services
Pfizer Consumer Health
CIBAVISION CORPORATION GLOBAL BRAND MAINTENANCE
• As production agency of record for the CIBAVISION GPE Group since 2009, Phase 4 is responsible for brand
implementation and maintenance of all global lens care packaging components that include cartons, labels, inserts,
shippers and POP displays.
• We provide POP and on-pack promotion development, size extensions, bonus packs, creative production, spot channel
and modified process color separations, digital photography and retouching, 3D comprehensives.
• In 2011 we completed a global packaging size change and language consolidation for all lens care brands, working in 37
• Provide daily production support to 7 Packaging Graphics Managers in Duluth, GA.
• Coordinate the release of files to client and client vendors throughout the US, Canada, Latin America, Eastern and
Western Europe and Asia.
• File archival and management.
CIBAVISION CORPORATION GLOBAL BRAND MAINTENANCE
The 37 Languages We Work In… some we didn’t know existed
CLARK MCDOWALL / FRITO-LAY CRACKER JACK’D PRODUCTION
Phase 4 was provided the approved front and back panel design files for each SKU to begin the project.We were also
supplied 4 flexible pouch die-lines along with the final retouched product imagery for this new product launch. Our
assignment was to create the final production art files using Frito-Lay’s 7-color process reproduction. Each pouch was
printed flexographically using 7 common colors, CMYK plus orange, green and one Pantone®
spot color. P4 worked with
Clark McDowall’s design and production teams to execute the 9 introductory SKUs. We provided technical support and
coordination with the client and Schawk. Epson color proofs were supplied to Frito-Lay and Schawk as final color targets.
Working with provided base files and new die-lines, created Bonus Pack Extensions for two Snuggle Dryer Sheet scents,
in two Bonus sizes, 40 and 46 count. Upon design layout approval, createdToolbox files for release to pre-press. Files
included a varnish layer and Pantone channels for the Snuggle logo.
SUN PRODUCTS CORP / SNUGGLE DRYER SHEETS BONUS PACK EXTENSIONS
SUN PRODUCTS CORPORATION / SNUGGLETAIWAN LABEL SIZE EXTENSIONS
Phase 4 was supplied the current 64 ounce label files for the 3 scents, the new die-line, and a manuscript for the back panel
language translations for each. Created new size design layouts for both front and back panels. Upon final approval, created
Toolbox files for six components for release to pre-press for final production.
CLARK MCDOWALL / ICBINB & COUNTRY CROCK NEW PRODUCT LAUNCH
Phase 4 was provided the approved tub and lid design files for each SKU to begin the project. We were also supplied
final die-lines along with the stock imagery used in the designs. Our assignment was to createToolbox files for release to
Schawk. The biggest challenge of the project was to align seamed photographic imagery 360° around the tub. Digital
retouching and assembly was required. P4 worked with Clark McDowall’s design team to execute the two introductory
SKUs. We provided technical support and coordination with CMD, Unilever and Schawk. Color proofs were supplied
as final color targets. The above images were created by Phase 4 for use in promotion.
MERCK CONSUMER CARE / LOTRIMIN AF BRAND LINE EXTENSIONS
Vertical Carton ExtensionVertical Carton Extension Powder Label Extension
Current Horizontal Carton Current Horizontal Carton
Working with the current fifth-panel cream cartons, we created the vertical carton front panel extensions requested by
Walmart, while maintaining the brands design architecture. Also developed the new powder SKU using the new proprietary
bottle structure and label. Developed the “New Look, Same Product” violators for each of the carton front panels. Supplied
pre-production art template files to Schawk for final production.
BOULDER BRANDS / EARTH BALANCE FLAVOR EXTENSIONS / 3D RENDERINGSBOULDER BRANDS / EARTH BAL TENSIONS / 3D RENDERINGSLANCE FLAVOR EXT
Phase 4 was supplied design files for the tub front panels and lids, die-lines, the current Coconut SKU art, and printing
specifications to create production art files for these IML’s. Our initial task was to create the photographic flavor imagery
for each. With Phase 4’s on-site direction, our photography partner, Brenner Photo, provided us with raw shots which we
silhouetted, color corrected and retouched. We selected the final Pantone®
color palette for both flavors and created
print-ready production files for the 4 components. Finally, P4 created the 3D product renderings shown above to be used
THE HAIN CELESTIAL GROUP / MARTHA STEWART CLEAN BRAND IMPLEMENTATION
After the final design was approved by Martha Stewart Living Omnimedia and The Hain Celestial Group for the first three
product front panels, P4 was hired to create the line extensions for the additional 7 products and all back panels, which
was challenging due to the amount of bilingual copy required along with flexo font size minimums. We worked closely to
coordinate the entire project with the Martha Stewart team to develop final production files for all labeling and corrugated
shipper display trays for all SKUs. The above line-up is the second generation labeling which needed to include Spanish
translations. We were responsible for managing all translations on the clients behalf.
Created 250 3D comprehensives, both front and back labels, for a Household Products Trade Show.
CLARK MCDOWALL / TEAS’ TEA IMPLEMENTATION / 3D PRODUCT RENDERINGS
P4 was brought into the project by Clark McDowall to handle both pre-production and final implementation of the 7 SKUs
above. Included was extension of the back panels across all flavors from a single design supplied. Modified process color
separations were created for each image and the blue color banding. After completing the production and implementation
phases of the Teas’ Tea brand restage, a 3D product rendering of each SKU was created for use in promotion, advertising
and brands website. Both RGB and CMYK versions were supplied.
NOVARTIS CONSUMER HEALTH / KERI LOTION BRAND IMPLEMENTATION
Novartis Design Management hired us to create final production files for screen printing of the entire Keri Lotion Line. The
project entailed refinement and rendering of the final Keri brandmark; extension of the front panel design and creation of the
back panel imprints for all remaining sizes for 24 SKUs; selection of the final Pantone®
color palette; development of a custom
Keri gold screen ink with the printers’ ink supplier.
GNU FOODS / FLAVOR & FIBER BARS FLAVOR EXTENSIONS
With the introduction of two new flavors to the GNU Foods Flavor & Fiber bar line, Phase 4 was contracted to create the
flavor extensions through to final production for the new Espresso Chip and Lemon Ginger flavors. The key project objectives
were to match the brands’ current “quirky” illustration style and determine the new flavor illustrations and color coding to
work with the current flavors in the line. Upon approval of the five bar outer carton, extension to the bar wrapper foils and
12 count display cartons were also developed.
CLEAR CARE BRAND / COSTCO ON-PACK PROMOTION
After completion of the production and implementation phases of the Clear Care Brand Restage, our client requested that
we provide a violator exploration for the new Costco On-pack Promotion. Working with the current brand architecture and
color palette of the brands’ current violators, we created the four versions shown above. Violator #2 was selected by the
CibaVision brand group and Costco.
Promotional Violator #1 Promotional Violator #2 Promotional Violator #3 Promotional Violator #4
LIGHTLIFE FOODS / SMART POUCHES BRAND IMPLEMENTATION
After we completed the initial pouch items shown above, Phase 4 extended this new product line to there additional flavors.
Anticipating the growth of the line, we initially created a multi-layered Photoshop master background which allowed flexibility
for all future line extensions. This enabled us to shoot upcoming products individually (inset above), silhouette and place them
into our master. The brand used our master background throughout the entire Lightlife line of products during a brand restage.
We were responsible for art direction of photography, in-house retouching, and creation of all production art.
GLENN FOODS / GLENNY’S FRUIT & NUT BARS BRAND IMPLEMENTATION
Working with the front panel 5-pack design concept for the first two flavors, P4 developed the additional two front panels as
well as the remaining carton panels. Provided all photography, retouching & assembly and print production files that included
spot channel for the background color. All components were printed CMYK plus one spot color. Extended
the 5-pack cartons to the bar wrappers and 12-Pack retail shelf trays. Coordination with print suppliers.
12-Pack ExtensionBar Wrapper Extension
THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH
Brand Positioning Statement
Yves is North America’s leading innovator of premium meatless protein and meal solution products for consumers looking
for fun, great tasting ways to eat more healthfully as they control calories and reduce fat intake and cholesterol… and all this
while making the planet a better place.
The first phase of the project is to develop proprietary carton structures for each of the 2 product lines,Veggie Seafood and
Vegan Grain Meat. The cartons developed must not require gluing during production as the manufacturing line does not
have that capability. We are requesting one custom structure for each line. All recommendations must be tested and
approved by packaging engineering prior to creative development.
Yves Brand Management wishes to create an evolutionary design system to help move the brand forward and introduce the
two new product forms into theYves line. All designs must include serving suggestion photography for appetite appeal.
Each new product line will consist of 3 SKUs and all must work cohesively at retail.
The key product attributes are:
• Gourmet selection, great taste
• Convenient meal solution
• Vegetarian – No meat or seafood
• No seafood allergens
• No genetically modified ingredients
THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH
Selected Carton Structure Designs
THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH
Vegan Grain Meat Carton Design
THE HAIN CELESTIAL GROUP / YVES THE GOOD SLICE LINE EXTENSIONS
Phase 4 was provided the current production files for each SKU to begin the project. We were required to use the
current product photography and variant color palette. Our assignment was to create the product extensions using the
newly createdYves brand architecture through to final production. The brands color segmentation was maintained, a
plate was added to each sandwich image, and the new soy field imagery was introduced to the top banner. Files included
186 spot channel where required.
LIGHTLIFE SMART MENU BRAND / PRODUCTION & IMPLEMENTATION
Created production art for each of the 7 products shown below. After the final carton and bag designs were approved by
Lightlife management, we managed all phases of print production for the Smart Menu restage. We were responsible for
photo supervision and handled all of the retouching and assembly in our studio. Created multiple versions of the “sun rays”
artwork for use on the flexible bag packaging for a stochastic dot print test. The print test determined the best artwork and
values for final reproduction of the three bags.
SUNKIST CANDY PRINT PRODUCTION CASE HISTORY
Only on very rare occasions do you get the opportunity to produce a 10-color package,
but the Sunkist Candy project for Simply Lite Foods was one of those occasions.
Our client contracted with a printer in Shantou, China to produce the 8 flexible packaging
components for this new line of candy products. Coincidentally, the printer had recently
acquired a new Italian-made13-color rotogravure press. Our client gave us his approval to
use as many or all of those 13 ink stations. This gave us the ability to adhere to the strict
Sunkist Growers Pantone®
color standards (4 colors) and still have the additional stations
for CMYK for the fruit and candy art, and any additional Pantone®
colors needed for product segmentation.
The challenge for the production team was to create files that would be fool-proof since no one was attending the press run
in China. As a result,it was necessary to create individual separated raster-based files that consisted of CMYK plus an additional
spot-color channels, and in total we created 12 pre-separated files. We also supplied separated pdf files for each
of the 8 components to be used for cylinder comparison by the printer in China. The client requested cylinder imprints on
our behalf so that we could do our own comparison here in the US prior to the actual print run. The result of the due
diligence for this project was eight perfectly reproduced packaging components, printed with zero problems.
PMS 137Yellow Black
PMS 286 PMS 347
PMS 306 Process Blue
FRUIT GUMMIES BAG FRONT PANEL SPOT COLOR SEPARATIONS
137 (Sunkist Standard)Process Yellow Process BlackProcess Cyan Process Magenta
286 (Sunkist Standard) Pantone®
347 (Sunkist Standard)Pantone®
021 (Sunkist Standard)
FRUIT GUMMIES BAG COLOR SEPARATIONS SAMPLE PDF FOR CHINA
FINAL 8 PACKAGING COMPONENTS
Separated Bag Front & Back Panels Separated Bag Front & Back Panels
Separated Bag Front & Back Panels
Separated Bag Front & Back Panels
CHATTEM / SELSUN SALON PRODUCTION WITH SPOT CHANNEL SEPARATIONS
With careful pre-design planning, we were able to print the 4 labels shown with one ink station wash-up for the formula color
change, and one rotary screen change for the different formula names and adjoining text. The background master required a
single channel color change which kept production costs down. The yellow areas shown indicates the printed white plate
within the spot channel file. The silver hot stamp plate was common to all labels as well. Part of the success of the project is
also attributed to the label printer who used direct-to-plate technology which allowed the soft 1% gradient edges within the
art. The client experienced a significant cost savings for label production as a result of our execution and project planning.
GLAXOSMITHKLINE /TAGAMET BRAND SPOT COLOR SEPARATIONS
Final Background Composite Process Black
PMS 109PMS 2767
PMS Warm Red
Upon approval of the new packaging design for the Tagamet HB 200 brand, P4 was directed to create a separated master
template file for use on all carton sizes. Using the provided CMYK Epson color proof as a target, we created multiple sets of
custom separations utilizing a range of Pantone®
ink colors for the background to determine the best overprint combination.
A Dupont Waterproof was created with multiple front panels as our preliminary test. After minor modifications to the initial
tested Pantone background colors, a final Dupont proof was created for client approval which was provided to each print
supplier as the final color target. The master spot color separations supplied to pre-press are shown above.
UNILEVER HBC / CLEAR SCALP & HAIR 3D PRODUCT RENDERINGS
Phase 4 was hired by Unilever HBC to create a total of 57 individual 3D product renderings which included each packaging
component within the new Clear Scalp & Hair line. All final renderings were color corrected to match the supplied bottles,
tubes and carton. Epson color proofs were supplied as final color targets. Phase 4 is responsible for maintaining and creating
additional components for the Clear line. The renderings are used for the web, print and promotion.
Phase 4 was hired to create a new club store corrugated tray for Costco. As part of the assignment, it was necessary to
create this master image, compositing, retouching and color correcting provided art and a client supplied stock splash image.
The challenge was to modify the stock splash photography to match the individual Mighty Pacs art in both color and style.
The final art was used as the main image on the club store tray.
SUN PRODUCTS CORP / ALL MIGHTY PACS DISPLAY ART
NOVARTIS CONSUMER HEALTH / ALPHA KERI DIGITAL ART
RAW Image 1Label Image
RAW Image 2 RAW Image 3
Phase 4 provided digital art and final production for the Alpha Keri brand restage which included the creation of a bottle
image and splashing water backgrounds for the Alpha Keri cartons and labels. Working with a combination of multiple digital
photos of the bottle, a digital illustration for the pour, and our label production file, we created the final bottle image (above)
for use on the final cartons.
HERR FOODS / KETTLE COOKED POTATO CHIPS DIGITAL ART
The new Herr’s Kettle Cooked bag design required a prominent front panel photographic image for the first three flavors.
We photographed over 20 individual chips and 4 single potatoes to insure we would have enough to build the final image.
The photo above was created using eight individually retouched images assembled for use as the master image. To create
the Mesquite BBQ & Jalapeño images shown above, we retouched and color corrected the master image to match the
product samples supplied.
GFA BRANDS / SMART BALANCE DIGITAL ART
We were hired by creative services to develop a photographic image of a white heart-shaped coffee cup with a pour and
surface splash for use on packaging. Our model maker created a lucite pour and splash based on a comp rendering supplied
by the client. We supervised the photography, retouched and assembled multiple images, and finally modified the cup shape
to create the final image above.
RAW Image 2RAW Image 1
RAW Image 3 RAW Image 4
• Fully-Configured Apple G5 and iMac Graphic Design Stations including:
Adobe Creative Suite 4, 5 and 6 Design and Production Premium
Suitcase Fusion / Fetch / Microsoft Office / Skype
• Epson Stylus Pro 4880 Color Proofing
• Epson PerfectionV700 Photo Scanner
• Fully Configured FileTransfer Server for transporting large documents
• Secure Apple File Server with continual backup to protect data
• 24x7 monitoring of server and proactive maintenance of server & workstations provided by MSP (Xperteks)
• Remote Access to connect to corporate network through secured Business Class Firewall
WHY PHASE 4…
• Service and availability
• Cost efficiencies at both the production and pre-press levels
• Experience and expertise in creating production art that prints
• Understanding of pre-press and print technologies
• Knowledge of labeling requirements
• Support with on-site press supervision
• Dedication and honesty
• Fun to work with