Often overlooked audio news releases can be a powerful way to get your issues into radio news bulletins

1. CONTENT MARKETING TOOLS
audio news releases
for radio stations

2. Australia loves radio
Australia is radio rich
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64 regional and national ABC stations
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259 commercial stations
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350 community stations
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AM, FM, digital and online
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Podcasts time-shifts programming

3. Content marketers love radio
Radio
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Is in homes, cars, workplaces and mobile devices
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Is intimate, friendly and hyper–local
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Offers many format options
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Is responsive and fast

4. Audio news release 101 (ANR)
An ANR is designed to get your issue in radio news
Two parts
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Audio 'grabs' from an interview with your
spokesperson +
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A media release tailored for radio

5. ANR preliminaries
Is your issue is radio-newsworthy
Identify national, regional, local radio markets
Determine how to produce audio grabs

6. ANR production
Draft a radio-friendly media release
Interview your spokesperson
Cut the interview into 3-6 short audio quotes
Approve the quotes and media release

7. ANR procedures
Send the ANR (quotes &media release) to newsrooms
Monitor newsroom pickup
Adjust the ANR package and re-send if necessary
Report coverage
Share audio online and thru social media

8. ANR options
Do It Yourself
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•
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Choose good audio equipment
Use free editing tools and distribution software
Compile contact newsroom lists
Use a specialist production company
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Saves time
Tap into current radio networks
Priced reasonably

9. ANR reporting
Acknowledgment: Radio Release

10. ANR coverage
Acknowledgment: Radio Release

11. ANR successes
Harmony Day
Australian War Memorial
South Pole Challenge
Story-rich issues with national
appeal and strong human interest

12. Bob Crawshaw
@bobcraw
bobcraw@webone.com.au
0401 063 387