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Drink Digital Updated March 2017

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Boom Online Marketing
Boom Online Marketing

Mentions of Google updates, local SEO virtual office crackdown, new Google Maps app features and AdWords changes.

Marketing
1  sur  11
Death of DMOZ
Mobile Interstitial Non-Penalty • Not much has changed • http://searchengineland.com/impact-lack-threreof- googles-mobile-popup-algorithm-268991 • Will Google turn up the dial?
Unconfirmed Update 1st Feb • Definitely some changes, but not universal • Most evidence points to Penguin/spammy link- related changes • Sites that had suffered a penalty some time ago were revitalised
AMP Publisher URL Sharing • Browser URL field shows Google AMP URL • Header shows actual URL • Hold link icon for native sharing functions
Virtual Office Crackdown? • Change to Google My Business guidelines could foresee penalties for virtual office locations • https://support.google.com/business/answer/3038 177?hl=en&ref_topic=4540086#address
Nearby & Real-time Maps Info • New features in Google Maps mobile app
Ads Look Less Like Ads
AdWords Converted Clicks Dies • Retired March 2017 • Check if your automated rules, scripts etc. uses the Converted Clicks metric • Use “Conversions” instead
Data Studio Limit Removed
Drink Digital Updated March 2017

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Drink Digital Updated March 2017

  • 1.
  • 3. Mobile Interstitial Non-Penalty • Not much has changed • http://searchengineland.com/impact-lack-threreof- googles-mobile-popup-algorithm-268991 • Will Google turn up the dial?
  • 4. Unconfirmed Update 1st Feb • Definitely some changes, but not universal • Most evidence points to Penguin/spammy link- related changes • Sites that had suffered a penalty some time ago were revitalised
  • 5. AMP Publisher URL Sharing • Browser URL field shows Google AMP URL • Header shows actual URL • Hold link icon for native sharing functions
  • 6. Virtual Office Crackdown? • Change to Google My Business guidelines could foresee penalties for virtual office locations • https://support.google.com/business/answer/3038 177?hl=en&ref_topic=4540086#address
  • 7. Nearby & Real-time Maps Info • New features in Google Maps mobile app
  • 8. Ads Look Less Like Ads
  • 9. AdWords Converted Clicks Dies • Retired March 2017 • Check if your automated rules, scripts etc. uses the Converted Clicks metric • Use “Conversions” instead
  • 10. Data Studio Limit Removed