1. So you want to be a gangster?

2. Don’t let Hemmingway down. Get on social media
Why you should get involved:
- People want to hear from people, not brands.
- Shows who we are as a company and what we stand for.
- You want the world to think that Harry’s “gets it”
- Jon will love you forever.

3. “We are all apprentices in a craft where
no one becomes master”
Easy ways you can help Harrys:
- Taking pictures of EVERYTHING (even meetings!). You can always
decide not to post them later.
- Spreading the word of our PR hits, campaigns and news
- Being awesome. The more you show off how interesting you are in
public, the more your association with Harry’s will help the brand

4. 4 Dead Simple Best Practices
A little common sense goes a long way

5. Be Honest
Don’t bullshit people. Transparency and authenticity are
everything.
You are a member of the team, but not wholly representing the
brand, so just be yourself.

6. Be Smart
Share thoughtfully: Use discretion when talking about Harrys, if
you’re not sure if it’s cool to tweet it, ask Jeff/Andy/me
Re-read your posts before pulling the trigger (smart people can
spell). Make sure links and tags are good.
Strangers with candy: Don’t click on every link and take some
time to check out the profiles of the people you’re talking to
where possible.

7. Play Nice
There are real people behind the accounts you’re talking to
(most of the time), so treat them like human beings.
2-way street: Talk, don’t shout. Ask and answer questions. Be
appreciative when someone shows you (or Harry’s) some love.
Stick around: wait a bit after posting and show off how
responsive you are. Inactive users get no love.
Meet effort with effort: Acknowledging people that make an
effort to interact with you is the best way to create deeper,
trusting relationships.

8. Go Hard
Get off the sidelines: The tools lose their mystery when you just
dive in. Overpost to start and get the lay of the land.
Spread it out: Post often, but not all at once. Be aggressive
about capturing content. You can always share afterwards
Don’t designating time for posting. When you’re out think: “How
can I share this?”. When in doubt, snap a photo.
Who cares? Don’t worry about how your friends respond.
Interesting people share interesting things. You’re cooler than
your friends anyway

9. A Few Nuts and Bolts
The Pre-Post Checklist

10. - Be proud to represent: Put it in your bio and email signature
- Talking about us? Don’t forget to tag us
- Pictures show up better in your feed
- Engage with us and talk with folks that are interacting with Harry’s
- Less is better: People don’t like to read, so keep your copy short
- Use common hashtags: #FF #tbt #hapostrophe, etc
- Share across multiple networks where possible
- When in doubt? Pull the trigger.

11. The “Holy Ratio”
Where possible, follow less people than follow you
*At first, its cool to mess up the ratio, but as you evolve, you should
prune your list (usually every few months)

12. Who Should I follow?
- Close friends, coworkers, bloggers you read, and HUGE brand
advocates (customers)
- Human Test: if they aren’t human (or are unresponsive),
don’t follow them
- Use Lists: Doesn’t affect your follower count, allows you to
bucket other users by topic or importance and keep track of
content hubs (e.g. ESPN)
- Follow lists – check out other people’s list or create your own

13. Keeping it all straight:
- It’s easy to get overwhelmed. Use Tweetdeck or Hootsuite to
monitor your lists, searches, hashtags, mentions and DMs
- Organizing and updating lists makes it easy to cut through the
noise, see who is interacting with you in real time, and stay on
top of Harry’s updates.
- Do NOT just go to Twitter to see what’s happening (unless you’re
a masochist). If you don’t already have a monitoring tool, I will
help you set one up.
- *Mobile: install a twitter app on your phone and set up
notifications for mentions.

14. Sharpen up your profile
Looking legit builds trust and helps attract followers. Often the first
place a person sees you is on your profile.
Using the stock background is for amateurs. Step your game up.
Always represent: @harrys should be part of your bio and unless
you have a personal site, your website should link to Harrys.com

15. Obvious? Good, now get started!
Additional Resources:
Harry’s Social Awesomeness Facebook Group
Mashable: make this your bible
Ask me anything @thesessionspot