Ind-Millet Foods is a startup food processing enterprise aspiring to make a name in the food industry

1. Brings Smart Food With Nutrition
Ind Millet Foods
Supported
by
Agri-Business Incubation(ABI) –
ICRISAT(International Crops Research Institute for
Semi Arid Tropics

2. Smart food with nutrition
What Problem We Address
Market : Lack of healthy food products especially millet based for the
increasing population suffering from various lifestyle diseases
Environmental :Need for drought resistant crops like MILLET
Agricultural : Farmers need for crops like Millets which is economical to
grow in India
70 million people
in India affected by
diabetes by 2015
73% of urban Indians are
overweight

3. Smart food with nutrition
What Solution We Give
Market :Making available MILLET based foods
products which are trendy & nutritious & can help
reduce our lifestyle diseases.
Environmental : Consuming millets will encourage
farmers in dry land areas to grow millet crops which are
drought-resistant & environment friendly.
Agricultural : Millets has short growing season. They
inherently require less fertilizers & pesticides. So
economically good for farmers.

4. Smart food with nutrition
Company & Mission
Ind-Millet Foods is a startup food processing enterprise
aspiring to make a name in the food industry.
Ind-Millet Foods manufactures value added healthy food
products of millets.
VISION : Making the world a better place by providing
healthy & nutritious foods
MISSION : A company with the highest morals and ethical
values. We see ourselves delivering tasty & healthy
products to the society, giving farmers the best price &
empowering women economically

5. Smart food with nutrition
PRODUCTS IN THE MARKET
Jowar/Ragi Crispys(Masala .Tomato, Cheese Flavor)
Ragi Choco Balls
Millet Biscuits

6. Healthy
Millet
Food
Products
Sourcing of
needed Millet
grains directly
from farmers
processing
of
nutritionally
rich Millet
based food
products
Advertising ,Branding,
Marketing & Reaching
customers directly or
through other channels
partners
Innovations,
Technical
know-how from
Research
Institutes and
product R&D.
6
Business Model

7. 7
Healthy
Millet
Food
products
Current Model : Cost
optimization through focus
on core competencies and
production outsourcing
where needed and
advantageous.
Proposed Model :
Setting up a food
processing factory
with initial support
from an
organization.
Packaging the
product in
varied sizes
and quantities
as per market
demand
Marketing products in
retail through
Marketing agency &
distributors and
directly to institutional
clients like schools,
hostels ,hospitals etc.
Revenue Model

8. Product
Healthy, High quality
,Hygienic,Gluten-free, Highly
nutritious ,High fiber, High protein
& minerals, Attractive packaging,
Mind captivating brand, Standard
leveling
Place
Retail Shops, High foot-
count commercial places,
Institutional food
outlets(canteens),
Schools,Health & fitness
centers
Promotion
Newspaper Advertising,
Pamphlets,
E -marketing, Exhibitions,
Electronic Media
Price
Affordable price, Longer
credit, Discounts
Marketing

9. Competition
• Similar products like Kurkure, Bingo, Full Toss, Act II, which
are generally made from corn meal exist in market.
• Although the market has varieties of snacks, there is least
number of snacks that uses sorghum and millets as the main
ingredients and this is what differentiates Ind-Millet Foods
products
• Ind-Millet Foods want to stake on the nutritional value and
health benefits provided by these grains to create tasty,
modern and trendy products.

10. • Sales - Three years(2017 to 2019 )
*1 batch(1 ton jowar processing) = 22,857 sku of 25 gm ** 1 sku
basic price Rs. 12.74
Item 2017 2018 2019
Jowar
crispys
9,60,000 sku
(24 tons)
19,20,000 sku
(4 tons /mts
=48 tons)
48,00,000sku
(10 tons /mts
=120 tons)
Sales
Value
(in Rs.)
1,22,30,400 2,44,60,800 6,11,52,000
Business Projection (Millet Crispys)

11. Status and Timeline
February,2014 : Incorporated venture “Ind-Millet Foods”
October,2014 : Started manufacturing products with outsourced
party
January,2015 : Standardized the crispy. Started supplying
products to BigBasket.com. Active member of ICRISAT “Smart
Food Campaign".
October,2015 : Started own packaging factory.
Jan 2016 till date : Have clients like ICRISAT,Health stores in
Telangana & Andhra Pradesh. Soon introducing in Amazon.com
& Reliance Fresh Supermarkets. Tying up with a Marketing
agency @ Bangalore for pan India sales. Upcoming products
include Millet Energy Bar & Fortified Ragi Powder(for pregnant
women & children)

12. Smart food with nutrition
ABOUT US
Founders
Support Organizations & Mentors
Madhavi Pomar
Ex Research Associate,
National Institute of Nutrition(NIN)
Ex Analyst, Apollo Hospitals
Jayanthi Satram
Ex Research Associate
Sipra Labs, Hyderabad.
Dibyajyoti Borgohain Saikia
Ex Computer & Science Teacher
Oakridge International School
Nasr Boys School
Aravazhi Selvaraj
COO,INP,AIP-ICRISAT
(Business development)
Saikat Dutta Majumdar
COO,NPK,AIP-ICRISAT
(Product Development)
Dr. B Dayakar Rao
Principal Scientist
IIMR(Indian Institute of Millet Research

13. Smart food with nutrition
AID NEEDED FOR
1.Working Capital
2.Improving the product packaging
3.Introducing new products
4.Product marketing & promotion
5.To set up the processing plant (now have
the packaging facility only)

14. Smart food with nutrition
Ind-Millet Foods
FTPC, Plot No. 104,ALEAP Industrial Estate,
Pragati Nagar, Opposite JNTU,Kukatpally,Hyderabad-90
TIN: 36671870022
FSSAI : 13615010000377
indmillets@gmail.com
www.facebook.com/rigdam
9704724400,9676288476, 9866964135
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