The document discusses how to build a low-touch online sales channel using internet marketing. It recommends key components like a data warehouse, analytics engine, test engine, marketing automation, CRM, and self-support system. It also provides tips for traffic generation, social media, web design, paid search, affiliates, and monitoring the sales engine's efficiency. The overall goal is to acquire customers with minimum human involvement at the lowest possible cost.
1. How to build a low-touch sales channel with the Internet marketing Boris Elpiner V.P. of Online Marketing Egnyte, Inc.
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5. Data Warehouse & Analytics Engine Test Engine End-user Marketing Automation CRM Sales Team Self-support Environment Web Site Traffic Generation Social Media Web Analytics Customer Database Lost Customer Recovery 3 rd Party Data Billing & Finance
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7. Data Warehouse & Analytics Engine End-user Marketing Automation CRM Sales Team Self-support Environment Traffic Generation Social Media Customer Database 3 rd Party Data Test Engine Web Site Web Analytics Lost Customer Recovery Billing & Finance
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10. Data Warehouse & Analytics Engine Test Engine End-user Marketing Automation CRM Sales Team Self-support Environment Web Site Traffic Generation Social Media Web Analytics Customer Database Lost Customer Recovery 3 rd Party Data Billing & Finance
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16. Data Warehouse & Analytics Engine Test Engine End-user Marketing Automation CRM Sales Team Self-support Environment Web Site Traffic Generation Social Media Web Analytics Lost Customer Recovery 3 rd Party Data Customer Database Billing & Finance
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18. Data Warehouse & Analytics Engine Test Engine End-user Marketing Automation CRM Sales Team Self-support Environment Web Site Traffic Generation Social Media Web Analytics Lost Customer Recovery 3 rd Party Data Customer Database Billing & Finance
19. Data Warehouse & Analytics Engine Test Engine End-user Marketing Automation CRM Sales Team Self-support Environment Web Site Traffic Generation Social Media Web Analytics Customer Database Lost Customer Recovery 3 rd Party Data Billing & Finance
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21. Data Warehouse & Analytics Engine Test Engine End-user Marketing Automation CRM Sales Team Self-support Environment Web Site Traffic Generation Social Media Web Analytics Customer Database Lost Customer Recovery 3 rd Party Data Billing & Finance
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