SlideShare une entreprise Scribd logo
1  sur  9
Model of Intuitive Morality and ExemplarsMIME Ron Tamborini Michigan State University
Past Research Media & Morality How are media and morality related? ,[object Object],Most studies use a rationalist perspective ,[object Object]
Entertainment theory highlights these
The MIME was a response to this,[object Object]
Short-term based on two theories:
Exemplification Theory
Media display powerful & frequent moral exemplars
Moral exemplars effect salience of different moral values
Moral Foundations Theory (MFT)

Contenu connexe

Similaire à A E J M C Morality M I M E ( Tamborini)

Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
International Islamic University, Islamabad, Pakistan
 
Violence in MediaCompetencies Addressed in This Discussion.docx
Violence in MediaCompetencies Addressed in This Discussion.docxViolence in MediaCompetencies Addressed in This Discussion.docx
Violence in MediaCompetencies Addressed in This Discussion.docx
tienboileau
 
Ieml social recommendersystems
Ieml social recommendersystemsIeml social recommendersystems
Ieml social recommendersystems
Antonio Medina
 
Foundations Defining Communication & Communication Study.docx
Foundations Defining Communication & Communication Study.docxFoundations Defining Communication & Communication Study.docx
Foundations Defining Communication & Communication Study.docx
budbarber38650
 
Criminology Movie Review Assignment One of the goals of t.docx
Criminology Movie Review Assignment One of the goals of t.docxCriminology Movie Review Assignment One of the goals of t.docx
Criminology Movie Review Assignment One of the goals of t.docx
vanesaburnand
 
Wendell journal fever 01
Wendell journal fever 01Wendell journal fever 01
Wendell journal fever 01
Wendell Huang
 
Part I  Multiple Choice (worth 1 point each)Directions  .docx
Part I  Multiple Choice (worth 1 point each)Directions  .docxPart I  Multiple Choice (worth 1 point each)Directions  .docx
Part I  Multiple Choice (worth 1 point each)Directions  .docx
rosacrosdale
 
KnowMe and ShareMe: Understanding Automatically Discovered Personality Trai...
 KnowMe and ShareMe:  Understanding Automatically Discovered Personality Trai... KnowMe and ShareMe:  Understanding Automatically Discovered Personality Trai...
KnowMe and ShareMe: Understanding Automatically Discovered Personality Trai...
Wookjae Maeng
 
An Intro To Communication Theory
An Intro To Communication TheoryAn Intro To Communication Theory
An Intro To Communication Theory
Robert Allen
 
THE PURPOSE Knowledge After completing this assignment, .docx
THE PURPOSE Knowledge After completing this assignment, .docxTHE PURPOSE Knowledge After completing this assignment, .docx
THE PURPOSE Knowledge After completing this assignment, .docx
oscars29
 
Part I Multiple Choice (worth 1 point each)Directions Be.docx
Part I  Multiple Choice (worth 1 point each)Directions  Be.docxPart I  Multiple Choice (worth 1 point each)Directions  Be.docx
Part I Multiple Choice (worth 1 point each)Directions Be.docx
herbertwilson5999
 
Communication Ethics Interpersonal communication affects more than just it.docx
Communication Ethics Interpersonal communication affects more than just it.docxCommunication Ethics Interpersonal communication affects more than just it.docx
Communication Ethics Interpersonal communication affects more than just it.docx
sdfghj21
 
Comm 300Quiz 1Fall 2014Part I  Multiple Choice (worth.docx
Comm 300Quiz 1Fall 2014Part I  Multiple Choice (worth.docxComm 300Quiz 1Fall 2014Part I  Multiple Choice (worth.docx
Comm 300Quiz 1Fall 2014Part I  Multiple Choice (worth.docx
cargillfilberto
 

Similaire à A E J M C Morality M I M E ( Tamborini) (20)

Chapter 8: Theories of Media Cognition and Information Processing (final vers...
Chapter 8: Theories of Media Cognition and Information Processing (final vers...Chapter 8: Theories of Media Cognition and Information Processing (final vers...
Chapter 8: Theories of Media Cognition and Information Processing (final vers...
 
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
Scientific Method and Models of Mass Communication Research: By Abid Zafar Ms...
 
Violence in MediaCompetencies Addressed in This Discussion.docx
Violence in MediaCompetencies Addressed in This Discussion.docxViolence in MediaCompetencies Addressed in This Discussion.docx
Violence in MediaCompetencies Addressed in This Discussion.docx
 
Presentation for McCornack Chapter 1
Presentation for McCornack Chapter 1Presentation for McCornack Chapter 1
Presentation for McCornack Chapter 1
 
Ieml social recommendersystems
Ieml social recommendersystemsIeml social recommendersystems
Ieml social recommendersystems
 
Foundations Defining Communication & Communication Study.docx
Foundations Defining Communication & Communication Study.docxFoundations Defining Communication & Communication Study.docx
Foundations Defining Communication & Communication Study.docx
 
Criminology Movie Review Assignment One of the goals of t.docx
Criminology Movie Review Assignment One of the goals of t.docxCriminology Movie Review Assignment One of the goals of t.docx
Criminology Movie Review Assignment One of the goals of t.docx
 
Wendell journal fever 01
Wendell journal fever 01Wendell journal fever 01
Wendell journal fever 01
 
Part I  Multiple Choice (worth 1 point each)Directions  .docx
Part I  Multiple Choice (worth 1 point each)Directions  .docxPart I  Multiple Choice (worth 1 point each)Directions  .docx
Part I  Multiple Choice (worth 1 point each)Directions  .docx
 
KnowMe and ShareMe: Understanding Automatically Discovered Personality Trai...
 KnowMe and ShareMe:  Understanding Automatically Discovered Personality Trai... KnowMe and ShareMe:  Understanding Automatically Discovered Personality Trai...
KnowMe and ShareMe: Understanding Automatically Discovered Personality Trai...
 
Luttrell & Ward (2018) Looking in to see out: An Introspective Approach to Te...
Luttrell & Ward (2018) Looking in to see out: An Introspective Approach to Te...Luttrell & Ward (2018) Looking in to see out: An Introspective Approach to Te...
Luttrell & Ward (2018) Looking in to see out: An Introspective Approach to Te...
 
An Intro To Communication Theory
An Intro To Communication TheoryAn Intro To Communication Theory
An Intro To Communication Theory
 
THE PURPOSE Knowledge After completing this assignment, .docx
THE PURPOSE Knowledge After completing this assignment, .docxTHE PURPOSE Knowledge After completing this assignment, .docx
THE PURPOSE Knowledge After completing this assignment, .docx
 
Dr.saleem gul assignment summary
Dr.saleem gul assignment summaryDr.saleem gul assignment summary
Dr.saleem gul assignment summary
 
Part I Multiple Choice (worth 1 point each)Directions Be.docx
Part I  Multiple Choice (worth 1 point each)Directions  Be.docxPart I  Multiple Choice (worth 1 point each)Directions  Be.docx
Part I Multiple Choice (worth 1 point each)Directions Be.docx
 
Behavioral Change Theories in HCI
Behavioral Change Theories in HCIBehavioral Change Theories in HCI
Behavioral Change Theories in HCI
 
Communication Ethics Interpersonal communication affects more than just it.docx
Communication Ethics Interpersonal communication affects more than just it.docxCommunication Ethics Interpersonal communication affects more than just it.docx
Communication Ethics Interpersonal communication affects more than just it.docx
 
What Is A Compare And Contrast Essay Simple E
What Is A Compare And Contrast Essay Simple EWhat Is A Compare And Contrast Essay Simple E
What Is A Compare And Contrast Essay Simple E
 
Today's Learning Feb 2023.pdf
Today's Learning Feb 2023.pdfToday's Learning Feb 2023.pdf
Today's Learning Feb 2023.pdf
 
Comm 300Quiz 1Fall 2014Part I  Multiple Choice (worth.docx
Comm 300Quiz 1Fall 2014Part I  Multiple Choice (worth.docxComm 300Quiz 1Fall 2014Part I  Multiple Choice (worth.docx
Comm 300Quiz 1Fall 2014Part I  Multiple Choice (worth.docx
 

Plus de West Virginia University - Department of Communication Studies

Of beard physics and worldness: The (non) effect of enhanced anthropomorphism...
Of beard physics and worldness: The (non) effect of enhanced anthropomorphism...Of beard physics and worldness: The (non) effect of enhanced anthropomorphism...
Of beard physics and worldness: The (non) effect of enhanced anthropomorphism...
West Virginia University - Department of Communication Studies
 
Through the Looking Glass (Self): The impact of wearable technology on perce...
Through the Looking Glass (Self):  The impact of wearable technology on perce...Through the Looking Glass (Self):  The impact of wearable technology on perce...
Through the Looking Glass (Self): The impact of wearable technology on perce...
West Virginia University - Department of Communication Studies
 
When the ball stops, the fun stops too: The impact of social inclusion on vid...
When the ball stops, the fun stops too: The impact of social inclusion on vid...When the ball stops, the fun stops too: The impact of social inclusion on vid...
When the ball stops, the fun stops too: The impact of social inclusion on vid...
West Virginia University - Department of Communication Studies
 
Stereotypes of Stay-at-Home and Working Mothers
Stereotypes of Stay-at-Home and Working MothersStereotypes of Stay-at-Home and Working Mothers
Stereotypes of Stay-at-Home and Working Mothers
West Virginia University - Department of Communication Studies
 
You say dāta, I say däta: Harnessing the friction of competing epistemologie...
You say dāta, I say däta:  Harnessing the friction of competing epistemologie...You say dāta, I say däta:  Harnessing the friction of competing epistemologie...
You say dāta, I say däta: Harnessing the friction of competing epistemologie...
West Virginia University - Department of Communication Studies
 

Plus de West Virginia University - Department of Communication Studies (20)

It’s too dirty for me, so it’s too dirty for the kids: A cross-comparison of ...
It’s too dirty for me, so it’s too dirty for the kids: A cross-comparison of ...It’s too dirty for me, so it’s too dirty for the kids: A cross-comparison of ...
It’s too dirty for me, so it’s too dirty for the kids: A cross-comparison of ...
 
Of beard physics and worldness: The (non) effect of enhanced anthropomorphism...
Of beard physics and worldness: The (non) effect of enhanced anthropomorphism...Of beard physics and worldness: The (non) effect of enhanced anthropomorphism...
Of beard physics and worldness: The (non) effect of enhanced anthropomorphism...
 
Virtual tensions fuel narrative tensions
Virtual tensions fuel narrative tensionsVirtual tensions fuel narrative tensions
Virtual tensions fuel narrative tensions
 
From toy and tool to partner and person: Phenomenal convergence/ divergence ...
From toy and tool to partner and person: Phenomenal convergence/divergence ...From toy and tool to partner and person: Phenomenal convergence/divergence ...
From toy and tool to partner and person: Phenomenal convergence/ divergence ...
 
Emotion, anthropomorphism, realism, control: Validation of a merged metric f...
Emotion, anthropomorphism, realism, control:  Validation of a merged metric f...Emotion, anthropomorphism, realism, control:  Validation of a merged metric f...
Emotion, anthropomorphism, realism, control: Validation of a merged metric f...
 
Through the Looking Glass (Self): The impact of wearable technology on perce...
Through the Looking Glass (Self):  The impact of wearable technology on perce...Through the Looking Glass (Self):  The impact of wearable technology on perce...
Through the Looking Glass (Self): The impact of wearable technology on perce...
 
Sport Fans and Sci-Fi Fanatics: The Social Stigma of Popular Media Fandom
Sport Fans and Sci-Fi Fanatics: The Social Stigma of Popular Media FandomSport Fans and Sci-Fi Fanatics: The Social Stigma of Popular Media Fandom
Sport Fans and Sci-Fi Fanatics: The Social Stigma of Popular Media Fandom
 
The people dissent, or The People’s consent? Comparing news agendas of tradit...
The people dissent, or The People’s consent? Comparing news agendas of tradit...The people dissent, or The People’s consent? Comparing news agendas of tradit...
The people dissent, or The People’s consent? Comparing news agendas of tradit...
 
Mountaineers Are Always Free (To Post Online): Facebook and Group Identity P...
Mountaineers Are Always Free (To Post Online): Facebook and Group Identity P...Mountaineers Are Always Free (To Post Online): Facebook and Group Identity P...
Mountaineers Are Always Free (To Post Online): Facebook and Group Identity P...
 
Taking video games to task
Taking video games to taskTaking video games to task
Taking video games to task
 
“Web-sling to save or shoot to kill?” The impact of dissonant origin and ant...
“Web-sling to save or shoot to kill?”  The impact of dissonant origin and ant...“Web-sling to save or shoot to kill?”  The impact of dissonant origin and ant...
“Web-sling to save or shoot to kill?” The impact of dissonant origin and ant...
 
Private Flirts, Public Friends: Understanding Romantic Jealousy Responses to ...
Private Flirts, Public Friends: Understanding Romantic Jealousy Responses to ...Private Flirts, Public Friends: Understanding Romantic Jealousy Responses to ...
Private Flirts, Public Friends: Understanding Romantic Jealousy Responses to ...
 
When the ball stops, the fun stops too: The impact of social inclusion on vid...
When the ball stops, the fun stops too: The impact of social inclusion on vid...When the ball stops, the fun stops too: The impact of social inclusion on vid...
When the ball stops, the fun stops too: The impact of social inclusion on vid...
 
Stereotypes of Stay-at-Home and Working Mothers
Stereotypes of Stay-at-Home and Working MothersStereotypes of Stay-at-Home and Working Mothers
Stereotypes of Stay-at-Home and Working Mothers
 
My Ideal Professor: Examining College Students' Preferences for Effective Tea...
My Ideal Professor: Examining College Students' Preferences for Effective Tea...My Ideal Professor: Examining College Students' Preferences for Effective Tea...
My Ideal Professor: Examining College Students' Preferences for Effective Tea...
 
WVU COM 105 - Chapter 10 (Advertising)
WVU COM 105 - Chapter 10 (Advertising) WVU COM 105 - Chapter 10 (Advertising)
WVU COM 105 - Chapter 10 (Advertising)
 
The win, the worth, and the work of play: Exploring phenomenal entertainment ...
The win, the worth, and the work of play: Exploring phenomenal entertainment ...The win, the worth, and the work of play: Exploring phenomenal entertainment ...
The win, the worth, and the work of play: Exploring phenomenal entertainment ...
 
The (not so) Secret Life of Avatars
The (not so) Secret Life of AvatarsThe (not so) Secret Life of Avatars
The (not so) Secret Life of Avatars
 
WVU: Lambda Pi Eta + UCA Meeting (Fall 2014)
WVU: Lambda Pi Eta + UCA Meeting (Fall 2014)WVU: Lambda Pi Eta + UCA Meeting (Fall 2014)
WVU: Lambda Pi Eta + UCA Meeting (Fall 2014)
 
You say dāta, I say däta: Harnessing the friction of competing epistemologie...
You say dāta, I say däta:  Harnessing the friction of competing epistemologie...You say dāta, I say däta:  Harnessing the friction of competing epistemologie...
You say dāta, I say däta: Harnessing the friction of competing epistemologie...
 

A E J M C Morality M I M E ( Tamborini)