The MIME (Model of Intuitive Morality and Exemplars) is a theoretical model that examines the relationship between media and morality. It is a multi-stage model that incorporates exemplification theory and moral foundations theory. Exemplification theory posits that media frequently displays moral exemplars that influence the salience of different moral values. Moral foundations theory identifies five innate moral domains (care, fairness, loyalty, authority, purity) that shape intuitive moral judgments. The MIME model proposes that media content can affirm different moral domains through exemplars, influencing automatic and controlled moral appraisals and selective exposure over time on both short and long-term levels.