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Idea generation
- 1. Idea generation Are you struggling to think of a business idea but are keen to start your entrepreneurial journey? Do you have the basis of an idea but you're not quite sure what to now do with it? Are you simply looking for some inspiration?
- 2. A business is not you …nor are you a business
- 3. Are you struggling to think of a business idea but are keen to start your entrepreneurial journey? Ideas Risk / Rewards • Sell on Ebay • £50 / Sales Skills • Start a cool website • £50 / Online Marketing • Resell items on markets • £200 / Sales Experience • Online Marketing Business • <£50 / Sales/Marketing • Events Management • £100 / Management/Sales/Marketi • Campus Marketing ng • <£50 / = or Management/Sales/Marketi ng
- 4. The Student T-Shirt Business Branding, Operations, Design, Execution
- 5. Website Can help! • http://www.springwise.com/ideas/
- 6. How to make the choice? • Passion • Knowledge • Skills (Develop/Have) • Required Return • Resources Available • Business Model
- 7. Make Your Passion A Success Download from: www.makeyourpassionasuccess.com Download It Now!
- 8. Do you have the basis of an idea but you're not quite sure what to now do with it? NEXT STEPS
- 9. You need a plan!
- 11. What do they look like? 1, People 2, Product 3, Customers 4, Money
- 12. What is a Business Plan It should discuss the following: •Product: What the business will produce, how it will be produced, and who will buy the product or service •People: Who will run the business •Customers: How the business will win over customers and keep them •Money: How the financial picture would look like over time
- 19. The formula for IDEA GENERATION
- 20. Tips!! • 1. Expect to have ideas • 2. Keep and open mind • 3. Keep a written record of your ideas • 4. Try to learn something new every day. • 5. Talk about your ideas • 6. Ask questions and listen to peoples problems, hopes, dreams and aspirations • 7. Research • 8. Draw a mind map. • 9. Synthesise ideas. • 10. Sleep on it.
- 21. Team or Yourself
- 22. The process • Problem - Define • People – Provide Resources • Event – A point in time! • Fuzzy Activities & Techniques • Check Solutions • Feedback and Refine
- 23. Group vs. Individual Brainstorming Individual brainstorming tends to produce a wider range of ideas, but does not develop those ideas as deeply as does group brainstorming since the depth of solution is limited to the knowledge possessed by an individual. In contrast, group brainstorming produces fewer ideas (as ideas are developed, instead, in greater depth). Dominant individuals may suppress the ideas of creative, but quiet team members.
- 24. SCAMPER • S = Substitute? (other ingredients, materials, etc.) • C = Combine? (blend, etc.) • A = Adapt? • M = Modify, magnify or miniaturize? • P = Put to other uses? • E = Eliminate? • R = Reverse? (roles, etc.) or rearrange? (patterns, pace, etc.)
- 25. Ego Alter • What would a famous person do in this situation?
- 27. Thank You
Notes de l'éditeur
- Jack wills = 64m turnoverSuperdry = 500m value
- 1. Expect to have ideas . If you believe you’re incapable of coming up with ideas then you won’t come up with any. Put aside any negativity about yourself or your creativity and expect to have ideas.2. Keep and open mind. Ideas can come from anywhere and some of the best ideas will seem daft or impossible based on your current knowledge, experience and assumptions. Try to be prepared to explore new ideas and to change your view of the world.3. Keep a written record of your ideas, ideas that inspire you or ideas that are new to you – When you write things down you are more likely to remember them and if you don’t you’ve got a record to refer back to. I keep a record of all the ideas I see, read/hear about or have and I review it regularly. My written record has also evolved into this blog full of ideas.4. Try to learn something new every day. Talk to other business people, talk to your friends and neighbours, talk to anyone that looks interesting and will talk to you. Read websites, magazines, books whatever medium you prefer try to read something that will expand your knowledge everyday. I enjoy business/entrepreneurs biographies and histories especially those that explain where the business or idea for it came from.5. Talk about your ideas. Talk about your ideas to anyone who will listen, more often that not it’s my wife who has to listen to my ideas, if she’s not around however I’ll talk to myself! Failing that write down what you’d say to someone to explain the idea. The point is that in explaining the idea you’ll usually spot flaws or areas for improvement thus making the idea better.6. Ask questions and listen to peoples problems, hopes, dreams and aspirations. I always ask people what problems, issues or challenges they face in their business (or job), there are often good business opportunities in solving those problems. Peoples hopes, dreams and aspirations can provide ideas for example a business like Red Letter Days helps people fulfil their dreams by providing experiences such as driving a supercar or flying a plane. Weight Watchers appeals to those hoping to loose weight.7. Research see what else is out there that is similar. Evaluate potential competition and keep notes on what you find. Use the search engines to look for similar ideas, businesses or products and take notes on them.8. Draw a mind map. A mind map is a diagram used to represent words, ideas, tasks or other items linked to and arranged radially around a central key word or idea. It is used to generate, visualize, structure and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.9. Synthesise ideas. Put two or more unrelated ideas together. One way to do this is to brainstorm with your team. You’ll get the best results if you’ve followed steps 1 – 6 first as you’ll have a larger pool of ideas to combine.10. Sleep on it. Go away for a while and think of something else, often your subconscious mind will continue to work on the problem and will come up with new ideas or refinements on the ideas you already have.
- Improve the design of a bicycleSSubstituteThink about substituting part of your product/process for something else. By looking for something to substitute you can often come up with new ideas. Typical questions: What can I substitute to make an improvement? What if I swap this for that and see what happens? How can I substitute the place, time, materials or people? CCombineThink about combining two or more parts of your probortunity to achieve a different product/process or to enhance synergy. Typical questions: What materials, features, processes, people, products or components can I combine? Where can I build synergy? AAdaptThink about which parts of the product/process could be adapted to remove the probortunity or think how you could change the nature of the product/process. Typical questions: What part of the product could I change? And in exchange for what? What if I were to change the characteristics of a component? MModify/distortThink about changing part or all of the current situation, or to distort it in an unusual way. By forcing yourself to come up with new ways of working, you are often prompted into an alternative product/process. Typical questions: What happens if I warp or exaggerate a feature or component? What will happen if I modify the process in some way? PPut to other purposesThink of how you might be able to put your current solution/ product/process to other purposes, or think of what you could reuse from somewhere else in order to solve your own probortunity. You might think of another way of solving your own probortunity or finding another market for your product. Typical questions: What other market could I use this product in? Who or what else might be able to use it? EEliminateThink of what might happen if you eliminated various parts of the product/process/probortunity and consider what you might do in that situation. This often leads you to consider different ways of tackling the probortunity. Typical questions: What would happen if I removed a component or part of it? How else would I achieve the solution without the normal way of doing it? RThink of what you would do if part of your probortunity/product/process worked in reverse or done in a different order. What would you do if you had to do it in reverse? You can use this to see your probortunity from different angles and come up with new ideas. Typical questions: What if I did it the other way round? What if I reverse the order it is done or the way it is used? How would I achieve the opposite effect?
- Presenting your business at dragon’s den