1. Next Generation Banking
From Generation Y’s Perspective
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2. SocialStratus
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3. Stats
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4. 1979 - 1997
Gen Y
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5. 70 million strong
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6. $211 Billion Income
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7. ~$172 Billion a year
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8. Heavy Influencers
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9. Socially Conscious
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10. 1. Reduce the Drinking Age to 18! - 111,275
2. Legalize Same-Sex Marriage - 80,458
3. Americans for Alternative Energy - 69,465
4. Support a Woman's Right to Choose - 66,806
5. Support Stem Cell Research - 55,219
6. Abolish Abstinence Only Sex Education - 54,712
7. Government + Religion = Disaster - 47,949
8. AIDS / HIV research - 24,789
Top Facebook
9. Equal Rights for Gays - 24,013
Groups
10. Pro-Life - 22,409
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11. What they are
• Resourceful • Praise Hungry
• Creative • Cocky/Arrogant
• Efficient • Self-centered
• Tech Savvy • Use to winning

12. Consumers
How do they consume?
The Garland Group | SocialStratus

13. 24/7 Access
The Garland Group | SocialStratus

14. TV isn’t King anymore
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15. You have 10 seconds, GO!
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16. Ads = Ignored
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17. Friends are what matter
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18. Digital Natives
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19. The Garland Group | SocialStratus

20. 97% own a computer
94% own a cell phone
76% use Instant Messaging
75% of college students have a Facebook account
60% own a portable device such as an iPod
34% use websites as their primary source of news
The Garland Group | SocialStratus

21. Producers
What do they do for fun?
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23. •Blogging User Generated Content
•Videos
•Networking
•Mobile
•Music
•Branders
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24. Recruiting
How do we find this generation?
The Garland Group | SocialStratus

25. Don’t be a lemonade stand.
Recruit like a football coach.
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26. The Garland Group | SocialStratus

27. Google them!
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28. Workplace
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29. What they want
• Empowerment
• Flexible schedules
• Lots of perks
• Right to lifestyle
choice
• Life/Work Integration

30. • Coaching, not bossing
• Lots of feedback/praise
• Rewards
(not necessarily monetary)
• The job better be fun!
The Garland Group | SocialStratus

31. How do you get
their business?
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32. • Listen
• Be authentic, transparent
• Don’t sell/spam them
• Offer better experiences
The Garland Group | SocialStratus

33. Thanks.
The Garland Group | SocialStratus