The document summarizes Sourcing Certifications & Training provided by Brain Gain Recruiting. It discusses the history and goals of the training program, which is to teach recruiters comprehensive sourcing skills across search engines, social media, and productivity tools. The program offers online classes, workshops, certification exams, and annual subscriptions. It aims to standardize sourcing knowledge and help recruiting teams improve their processes and skills.

1. Sourcing Certifications & Training
by Brain Gain Recruiting
https://sourcingcertification.com
Info Session
December 21, 2017

2. Presenters
• Irina Shamaeva - Founder & Trainer
– irina@braingainrecruiting.com
– https://www.linkedin.com/in/irinashamaeva
• David Galley – Director, Training Programs
– https://www.linkedin.com/in/davidmgalley
– david@sourcingcertification.com

3. A Bit of History…
Sourcing/Research
Function
• Mastering the (re)search part of the job is critical for
recruiting productivity. The reasons are obvious:
– The larger the pool is, the better chances are to make a solid
hire
– Finding a matching candidate, that others don’t, increases the
chance for a hire
– Finding professional background of a potential candidate warms
up initial interaction
• Sourcing reduces the time to fill positions by building
candidate pipelines or Talent Maps

4. Starting the Program in 2012 – the Goals
• Teach “everything” – a Sourcer cannot be good
at LinkedIn but not at Google.
• In real life, we choose the sites and tools and
combine the sourcing methods

5. Starting the Program – Goals: How
& Why
• (Often taught) Substituting keywords in search
strings makes them find different professionals
– it’s clever but it’s “not enough”
• Explain why things work the way they do,
encourage thinking – which allows to reuse the
methods across different sourcing projects

6. Starting the Program – Goals:
Practice
• Tip sheets and presentations are useless if
they are never opened – which can happen to
busy Recruiters!
• Provide support on practicing the knowledge
– Unlimited Q&A for 1 month after each webinar
– Unlimited support for 1 year+ for subscribers
– Custom presentations for teams, covering a
company industry, follow-Starting the Program –
the follow-ups

7. Starting the Program – Goals: Long Term
• Sourcing is taking its time to be acknowledged
as a top factor in hiring, globally…
• Popularize and standardize the body of Sourcing
knowledge (that colleges don’t teach, yet)
• Help teams to find the right structure and tools;
to use common language

8. Starting the Program – Remember
• Sourcing is FUN!

9. Certification
• Verifies hands-on Sourcing skills
• Exam based (anyone can take)

10. Content Structure (What We Cover)
• Roughly three big parts:
1. Search engines, the web
2. Social sites and media
3. Productivity and communication tools
• From start, we have kept the content up-to-date
and covering these three areas fully
– We keep track of changes (such as the LinkedIn
search algorithm)
– We watch for new tools, trends, best practices, etc.
and incorporate in the training

11. Our Content is “Hand-Made”
• We develop ALL of our materials and tips based
on the hands-on Sourcing we do for clients.
Content formats:
• Online classes (single; double – i.e. Lecture and
Practice)
• Workshops
• Subscription (the best choice)
• Corporate TEAM training (talk to us)
• Face-to-face training (talk to us)

12. 2017 - Classes at the Training Library
• 300 Best Boolean Strings
• Boolean Strings Basics
• Custom Search Engines for
Everyone
• Data-Driven Recruiting
• Facebook Sourcing Mastery
• How to Clean, Refresh, and
Enrich Your Recruitment Data
• How to Find and Attract Tech
Talent
• How To Find Clients &
Vacancies for Your Agency
• Improving Candidate
Response Rates
• Mastering LinkedIn Recruiter
• Overcoming LinkedIn’s
Limitations
• Productivity Tools for
Sourcing
• Recruitment Research –
What, Why and How
• Searching without Boolean
• Sourcing for Diversity
• Sourcing Internationally
• Sourcing Methodologies
• Sourcing without LinkedIn
• What Every Recruiter Needs
to Know About Sourcing

13. Exams
• Offered quarterly
• 60 practical Sourcing exercises (try the Sample Exam
questions)
• Tests proficiency in 6 core skill areas:
– Exploratory research
– Google search (i.e., how Google works, Boolean, search
operators, keyword selection)
– X-ray searches (i.e., effective use of the site: operator)
– Cross-referencing information
– LinkedIn (i.e., understanding features, how to search and
explore)
– Sourcing from large social networks like Facebook and
Twitter

14. Subscription
• Annual "all-access pass" to:
– Training Library (20+ classes)
– Workshops
– Exam
– Unlimited support on the materials
• $1188 per person, a 75% savings!
– Monthly payment plans available
• Custom subscription and discounts for Teams

15. Selected Clients

16. We Are Global

17. Q&A
• Contact us:
https://sourcingcertification.com/contact/
• Teams:
https://sourcingcertification.com/teams/