Koziol is a brand that is often ahead of design trends. While they have well-known designs, the name Koziol was recently heard by the speaker. In 2010, Koziol opened the Glucksfabrik experience center to make the brand better known to the public and provide more context. The Glucksfabrik allows visitors to learn about the company's history and philosophy. It attracts 100,000 annual visitors and gives Koziol's 180+ employees a way to show their friends and family their workplace. This has increased the employees' feeling of involvement with the company.

1. READ OUT LOUD
THE STORY BEHIND
- KOZIOL -
ALWAYS AHEAD OF THE TRENDS

2. BEFORE YOU START….
please look into your camera and tell
us slowly your name, city and
country… Then you can start reading
this paragraph out loud… Have fun!

3. When I looked on the Koziol website, I
came across a lot of well-known
designs. But I had only recently heard
of the name Koziol.

4. One of the more tangible initiatives
aimed at making the brand better
known to the public and to give it more
meat is the opening, in 2010,
̈
of the above mentioned Glucksfabrik.
̈
“The Glucksfabrik is an

5. ‘experience center’ that allows visitors
to take a look behind the scenes and to
learn about the company’s history. This
is one of the many ways in which we
want to familiarize customers with our
philosophy and what we stand for.

6. It attracts an annual 100,000 visitors,
while it also allows our more than 180
employees to give their family and
friends a peek at what happens in their
company. I have noticed that this
alone has greatly stimulated their

7. feeling of involvement.”

8. - END OF RECORDING-