This document discusses strategies for successful multicultural public relations. It defines multiculturalism as describing cultural diversity and promoting this diversity through ideologies or policies. It also discusses whether societies can be described as "melting pots", where cultures blend together, or "salad bowls", where they remain distinct. The document provides examples of companies seeking to protect their brands in different cultural contexts and discusses issues around cultural appropriation. It also examines data on teens' use of social media and their reasons for disliking Facebook. Overall, the document advocates considering different cultural norms and perspectives to avoid miscommunication in intercultural interactions.