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Understanding your community:
Getting to know the people behind the buzz

Jasmine Jaume
Product Marketing Manager

Nate Walton
Data Scientist

jasmine@brandwatch.com
@tales_of_cake

nate@brandwatch.com
@molten_tofu
•

Understanding your audience

•

Why are demographics useful

•

What can demographics tell you

•

Live demo

•

Q&A

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 2
Don’t be shy/ We’d love your participation
• Ask questions in the session chat
• Tweet about our discussion:

@brandwatch

#brandwatchtips

A copy of this presentation and a recording of this webinar will be made available after the webinar

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 3
What is a community?

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 4
Why are
demographics
useful?

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 5
#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 6
#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 7
#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 8
What can
demographics
tell you?

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 9
New or unexpected audiences

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 10
The interests and professions of your audience

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 11
Which content is resonating

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 12
Topics of conversation in different segments

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 13
Gender
Profession
Interests
Location

#brandwatchtips

Individual or
Organisation?

© 2014 Brandwatch | www.brandwatch.com | 14
Some live
examples

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 15
Q&A

#brandwatchtips

© 2014 Brandwatch | www.brandwatch.com | 16
www.brandwatch.com/blog
Email

contact@brandwatch.com

Web

www.brandwatch.com

Google+

plus.google.com/+Brandwatch1

Facebook www.facebook.com/Brandwatch
Twitter
@brandwatch

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Understanding your market with new demographic insights (webinar)