1. A planetary repair initiative by A planetary repair initiative by Humanitad Energy Organization (IREO) in association with Humanitad
the Intergovernmental Renewable Foundation & Alliance Partners
2. A planetary repair initiative by Humanitad Foundation & Alliance Partners
3. Green2.0 Gustodial Trust
Humanitad
earth sanctuaries
annual concerts
corporate
the local
custodial partnerships
community
the global
carbon trading community
4. Background
Deforestation is responsible for almost 20% of the Hundreds of organizations are doing vital work
world’s carbon emissions – that’s more than all of addressing virtually every level of the problem.
the cars, planes, ships, trucks and trains on earth Yet, our rainforests continue to fall, estimates by
put together. On top of this, forests and other bio- some at the rate of 10 million trees per day.
logical systems are the only viable way of remov-
ing the CO2 from our atmosphere. Despite our best efforts, the disappearance of
our tropical rainforests, like many other global
Stopping deforestation is one of the most obvious economic, social and environmental crises, seems
and immediate solutions to address the pressing to lie beyond our ability to control.
issue of human climate change.
Obviously something more is needed.
The Amazon River Basin is the home to our largest
rainforest on Earth representing over half of the We believe that the Green2.0 initiative can and
planets remaining rainforests. As the Green2.0 will contribute in a meaningful way towards that
Initiative focuses the world’s attention toward the ‘something’...
Amazon (phase 1) and thereafter Equatorial Afri-
ca and Asia (Phase 2 & 3), a critical impact should
be achieved in reversing the destruction that we
are now witnessing.
5. ‘The Green 2.0 Concerts Countdown to a model ‘Green’ event...
- All concert energy to originate from renewable sources
u Inaugural Concert: Autumn 2011 - Vendors to use recycled or biodegradable products
u Location: Amazon (TBD) - Venue offices and walkways to be energy optimized
- All signage produced from recycled materials
u Audience: 200,000 tickets
- All event air travel offset through carbon credits
u Broadcast: 150+ nations
u International Talent: 7-10 major International stars
u Domestic Talent: 7-10 major Brazilian music artists
u Broadcast reach: Over 1 Billion viewers
Broadcast Production by Hal Uplinger ( Live-Aid/ The Millennium Broadcast etc..)
Broadcast Direction by Lou Horvitz ( Live-Aid/ The Oscars/ The Emmy’s etc..)
6. The Amazonic Initiative
Phase 1 of Green2.0 is focusing on the Amazon. The platform is embracing
the nine countries across which the Amazon Forest exists: Brazil, Bolivia,
Peru, Ecuador, Colombia,Venezuela, Guyana, and Suriname, as well as French
Guiana (France)
These nations are being invited to come together to ‘bequest’ areas of their
under-protected rainforest to Green2.0 for a minimum period of 20 years.
Green 2.0 will utilize this bequest as a lever to deliver the following benefits:
u A multi billion dollar Rehabilitation, Conservation, Sustainability & Economic
Development Program* in partnership with local communities
u To raise global awareness around the issues of reforestation and to engage the
global population in reversing this trend
u To host annual concerts in each of the Amazonic nations year on year which
will promote each Amazonic nation in turn - via global telecast events
Annual concert datelines to be confirmed with Amazonic nation partners
Brazil Ecuador Peru Bolivia Colombia Venezuela Guyana Suriname Fr Guiana
* See supporting documents: ‘Rehabilitation, Conservation, Sustainable & Economic Development’
7. The Movement
u The Governmental Custodial Consortium
Comprising of supporting international nation states and multi-
national corporates committed to fast-tracking a robust model
for sustainable preservation of the rainforests
u The Green 2.0 Corporate Custodial Partnerships
Aligning like minded organizations, corporations and individuals
that subscribe to the objectives of the Green 2.0 initiative and
wish to support its creation. Green2.0 patrons will be afforded
various benefits. (Please supporting document)
u The Green2.0 Global Community
Comprising of millions of engaged citizens from around the world
connected through a powerful web2.0 enabled platform whose
support will be channelled and nurtured for mutual benefit
u The Green 2.0 Carbon Trading
Working with international investment bank BNP PARIBAS - we
are financing a significant proportion of the Green2.0 Program
through the voluntary carbon-trading market. This will not only
ensure rainforest protection but will contribute toward funding
multimillion dollar community projects throughout the regions
8. u The Green 2.0 Local Communities
Citizens throughout the nine Amazonic nations coming together to
embrace and benefit from bespoke programs and initiatives which will
greatly benefit their communities
u The Humanitad Earth Sanctuaries
Designated areas which will serve as a permanent exposition for
innovation and ‘best practices’ in sustainable and conscious living,
hubs of ethical-trading & green commerce (please request supporting
documents: Humanitad Earth Sanctuaries)
u The Green2.0 ‘Concerts
Annual Concerts are to be staged as a global telecast two-day
festival , featuring a mix of AAA international talent. One major
stadium concert will be staged each year - rotating between the
participating Green2.0 Nations. Global telecasts will aim to reach
1 billion viewers.
The Humanitad media team are responsible for some of the
greatest and pioneering broadcasts in history including Live-Aid,
Sport-Aid, Net-Aid, The Millennium Broadcast and The Oscars.
9. Stakeholder Benefits
u The Planet..
- The conservation and preservation of millions of hectares of critical rainforest
translating into less extinction of species, less pressure on our climate system,
less poverty and the preservation of indigenous cultures
u The Green2.0 Government Custodial Consortium..
- Position themselves as global thought leaders and doers in the sustainability space
- Address the development needs of local communities, freeing up resources whilst
promoting themselves as proactive & responsible eco-tourism destinations
u The Green2.0 Corporate Custodial Partnerships..
- Position their CSR agendas at the planetary centerstage of environmentalism
u The Green2.0 Global Community..
- Launches as a dynamic and meaningful movement enabling people to make a real
difference directly whilst enjoying some benefits for themselves
u The Green2.0 Local Communities..
- Secure fully funded sustainability & conservation programs to neutralize risks
they might otherwise face - providing them with positive revenue sources
10. Revenue Streams
u voluntary carbon trading
u corporate sponsorships
u annual Green2.0 Concert(s) revenues
u broadcast media-licensing & sales
u album-sales and residuals
u Green2.0 merchandise & licensing
u Humanitad
u Green2.0 sustainability programs
u Tribe Management
u eco tourism initiatives
u BNP Paribas
u community trading initiatives
u Deloitte & Touche
Key Delivery Partners
