1. LAKE FOREST/LAKE BLUFF COMMUNITY TASKFORCE SOCIAL MEDIA PROPOSAL
Social Media: Aligning Leadership and Corporate Strategy
Social Media Plan
Lake Forest/Lake Bluff Community Taskforce
Lake Forest Graduate School of Management
Professor Carleen Shaffer
Week 8 - Final Paper
Brendon Sklar
Vonnetta Graham

2. THE COMMUNITY WELLNESS TASK FORCE

3. THE EVENT - EXPLAINED
THE EVENT
In January, 2012, Farid Hissain walked in front of a train, taking his life just prior to the start of
school. Within 30 days of Farid’s death, Will Laskero-Tesocki became the second teen from
Lake Forest High School to walk in front of a train and take his life. By the end of March, a third
teen, Edward Schutt, also followed in his fellow students’ footsteps by stepping in front of a
moving train to take his own life.
The task force was created May 2012 to address this topic . The social media suggestions below
expand on the mission of the task force.
DEFINING OURSELVES WHAT PLATFORMS WILL WE UTILIZE
OUR MISSION:
IN ORDER TO REACH OUR GOAL OF
PREVENT TEEN SUECIDE AND ONLINE HELPING THE TASK FORCE WE WILL NEED
BULLYING BY WORKING WITH PARENTS, TO UTILIZE MULTIPLE ONLINE SOCIAL
THEIR KIDS, EDUCATORS AND THE MEDIA PLATFORMS, THESE PLATFORMS
COMMUNITY TO TEACH RESPONSIBLE WILL INCLUDE:
USE OF SOCIAL MEDIA.
1. www.facebook.com
2. www.twitter.com
OUR VISION:
3. www.plus.google.com
CREATE AN ONLINE COMMMUNITY 4. www.meetup.com
THAT IS THE PREFERRED ONLINE SOCIAL
MEET-UP SPOT IN LAKE FOREST AND
LAKE BLUFF ILLIONIS TO DISCUSS TEEN
SUECIDE AND ONLINE BULLYING..

4. FACEBOOK
FACEBOOK MEME PAGE
REACHOUT DIRECTLY PAGE EXAMPLE OF A MEME SPARK

5. TWITTER MONITORING AND TRENDING
HASHTAG MONITORING HANDLE MONITORING