The State of Print Media

1. Printed Media
NHTV,
international media & entertainment management,
05/10/2014

2. Pleased to meet you!

3. Who can tell what this is?

4. Who can tell what this is?

5. Life Cycle

6. Life Cycle

7. Stretched Life Cycle?
???

8. Stretched Life Cycle?

9. The Old Business Model
© PJ Cook

10. The Old Business Model
© PJ Cook

11. Old Media Power #1

12. Old Media Power #1

13. Old Media Power #2

14. Old Media Power #2

15. Old Media Power #3

16. Old Media Power #3

17. Old Media Power #3

18. Old Media Power #3

19. Old Media Power #3

20. Old Media Power #3

29. Who can tell what this is?

30. It’s the paper’s future obituary
© Ross Dawson,
DDL

31. Misconception
It may be true that traditional media are having
a tough time, but this doesn’t mean that
journalism or media is suffering

32. “A Golden Age for Journalism”
- The World is vastly better informed than ever before
- More great journalism is being produced than ever before
- Digital news organisations employ a new generation of
talents
- The proliferation of mobile enables 24/7 news consumption
- A full range of new story telling methods
- No time or space limits for any story
- More media accuracy and “consensus knowledge” than
ever before
- Journalism is more open to non-professionals

33. Change in consumption
From absorbing mass media
to transparent interactivity

36. NEWS

37. NIEUWS

38. NIE404U NOWT FSOUND

39. So….
Even in a world without print, there is still need for:
- Explainers
- Interpreters
- Filterers
- Gatherers
- And people with Curiosity

40. In short:

41. The only question remaining:

42. The only question remaining:
Who’s going to
pay for all that?

43. Needed in the print industry:
• Sense of urgency
• New attitude
• New business models

44. Attitude

45. Attitude
• Out of your castle, use the market place
• Contact your crowds, contact your niche, your community
• Publish real time
• Be easy-to-use, offer a service (content is… just the beginning)
• Be transparant
• Not Wrong For Long
• Combine skills with knowledge
• Be involved, be & act social
• Don’t invent what’s already out there, cooperate
• Curate the web’s treasures, use popular tols & devices
• Personalize

47. Collapsing Business Model
• Consumers think that information should be free
• Consumers will get their news anyway
• Target groups are fragmenting
• Unlimited competition, abundance of sources
• Copying the old model in a new setting appears to be
complex or unfitting (horseless carriage)
• Production, distribution, and IT: not a USP anymore
• Monopoly on information was an illusion
• Dinosaur complex + Pax Brittanica complex
• Second best is good enough

48. Emerging Business Models
33+ ways!

49. Emerging Business Models
• Content (subscriptions)
• Intelligent ads on new
platforms
• Marketing around the
brand
• Supply & demand
• E-commerce
• Community as a value
source
• Affiliate marketing
• Crowdfunding
• Micropayments
• Cocreation
• Social
• Angels
• Not-for-profit
• Gaming
• etc

50. Examples of a changing media world

51. Memberships

52. Contributoria

53. Contributoria

54. Scoopshot

55. Scoopshot
SHOT

56. Guardian Witness

57. Tar Sands Project
Tar Sands

58. Regional broadcasters

59. Manchester Evening News

60. Storyful
“Separate the Noise from the News”
“Traditional media’s survival depends upon the
willingness to package citizen content into
news stories”
Mark Little, ceo Storyful

61. Storyful

62. Storyful
A story worth telling
You don’t need to
have a printing press

63. (not everybody agrees… yet)

64. Lots of opportunities…
…but please don’t
focus on print only!!
Bart Brouwers
brewbart@gmail.com
@brewbart
dodebomen.nl
nadedeadline.nl
Slideshare.net/brewbart