SlideShare une entreprise Scribd logo
1  sur  13
Télécharger pour lire hors ligne
Why mobile is a game
changer for marketing
@brianfallon
Co-Founder, TheJournal.ie
A little about TheJournal.ie
Ireland’s first mobile first newsroom
Key mobile trends in Ireland
Wow, mobile got big fast!
0
22,500
45,000
67,500
90,000
112,500
135,000
157,500
180,000
Daily Active App Readers vs Circulation
Broadsheet 1 Broadsheet 2 TheJournal.ie
Source: ABC Island of Ireland Report, Internal Analytics
0
45,000
90,000
135,000
180,000Jan
2005
Jun
2009
D
ec
2011
Jun
2014
D
ec
2016
Jun
2019
D
ec
2021
Newspaper Circulation
Source: ABC Island of Ireland Report, Internal Projections
Irish Newspaper Circulation 2005 to 2021
0%
25%
50%
75%
100%
2005
2006
2007
2008
2009
2010
2011
2012
2014
2015
2016
2017
2018
2019
2020
2021
Smartphone Adoption
Irish Smartphone Penetration 2005 to 2021
Source: Red C, DRG, Asymco
Ad Spend is WAY out of sync
with mobile usage
0%
8%
15%
23%
30%
Mobile Press & Magazines
25%
0%
6%
10%
Time Share Spend Share
Source: Carat
How much bigger is mobile
going to get?
25%
75%
Mobile Visits
Desktop Visits
% Visits from mobile, Distilled Media
(Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie)
2014
25%
75%
Mobile Visits
Desktop Visits
% Visits from mobile from Distilled Media
(Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie)
8%
92%
2014 2021
Q. What can your organisation start doing
from tomorrow to take advantage of the
mobile opportunity…

Contenu connexe

Tendances

Everyads - EN (11)
Everyads - EN (11)Everyads - EN (11)
Everyads - EN (11)
Aleksey Mos
 
โซนี่โมบายล์
โซนี่โมบายล์โซนี่โมบายล์
โซนี่โมบายล์
Sarocha Makranit
 

Tendances (20)

Ericsson ConsumerLab: The wearable future - Infograph
Ericsson ConsumerLab: The wearable future - InfographEricsson ConsumerLab: The wearable future - Infograph
Ericsson ConsumerLab: The wearable future - Infograph
 
How do consumers use technology and its impact on their lives
How do consumers use technology and its impact on their livesHow do consumers use technology and its impact on their lives
How do consumers use technology and its impact on their lives
 
Everyads - EN (11)
Everyads - EN (11)Everyads - EN (11)
Everyads - EN (11)
 
A Survey of IT and Business Phone System Buyers
A Survey of IT and Business Phone System BuyersA Survey of IT and Business Phone System Buyers
A Survey of IT and Business Phone System Buyers
 
Ericsson ConsumerLab – Wearable technology and the internet of things
Ericsson ConsumerLab – Wearable technology and the internet of things Ericsson ConsumerLab – Wearable technology and the internet of things
Ericsson ConsumerLab – Wearable technology and the internet of things
 
Us global-mobile-consumer-survey-2016-infographic
Us global-mobile-consumer-survey-2016-infographicUs global-mobile-consumer-survey-2016-infographic
Us global-mobile-consumer-survey-2016-infographic
 
Westminster e forum iab 11.11.14
Westminster e forum iab 11.11.14Westminster e forum iab 11.11.14
Westminster e forum iab 11.11.14
 
5 mobile app development trends which will
5 mobile app development trends which will5 mobile app development trends which will
5 mobile app development trends which will
 
Death of tv
Death of tvDeath of tv
Death of tv
 
Mobile Networks as an enabler for scalable development
Mobile Networks as an enabler for scalable developmentMobile Networks as an enabler for scalable development
Mobile Networks as an enabler for scalable development
 
Smartphone- Revolutionary Application Development in Australia
Smartphone- Revolutionary Application Development in AustraliaSmartphone- Revolutionary Application Development in Australia
Smartphone- Revolutionary Application Development in Australia
 
The Digital Revolution Down Under
The Digital Revolution Down UnderThe Digital Revolution Down Under
The Digital Revolution Down Under
 
Driving Up – Vans & Trucks Registration in an Upswing! | An Aranca Infographic
Driving Up – Vans & Trucks Registration in an Upswing! | An Aranca InfographicDriving Up – Vans & Trucks Registration in an Upswing! | An Aranca Infographic
Driving Up – Vans & Trucks Registration in an Upswing! | An Aranca Infographic
 
โซนี่โมบายล์
โซนี่โมบายล์โซนี่โมบายล์
โซนี่โมบายล์
 
Preview Video on demand survey 2017
Preview Video on demand survey 2017 Preview Video on demand survey 2017
Preview Video on demand survey 2017
 
Europe Q4 2014 InMobi Network Research
Europe Q4 2014 InMobi Network Research  Europe Q4 2014 InMobi Network Research
Europe Q4 2014 InMobi Network Research
 
Infographic: Mobile user is always on
Infographic: Mobile user is always onInfographic: Mobile user is always on
Infographic: Mobile user is always on
 
Preview Virtual reality & augmented reality in Indonesia 2017 report
Preview Virtual reality & augmented reality in Indonesia 2017 report Preview Virtual reality & augmented reality in Indonesia 2017 report
Preview Virtual reality & augmented reality in Indonesia 2017 report
 
Ellucian Northwest Executive Symposium
Ellucian Northwest Executive SymposiumEllucian Northwest Executive Symposium
Ellucian Northwest Executive Symposium
 
A Hands-On Intro to Today's Connected Home
A Hands-On Intro to Today's Connected HomeA Hands-On Intro to Today's Connected Home
A Hands-On Intro to Today's Connected Home
 

Similaire à TheJournal.ie DMX Dublin 2014

Presentatie MARCOM13 alex kozloff
Presentatie MARCOM13 alex kozloffPresentatie MARCOM13 alex kozloff
Presentatie MARCOM13 alex kozloff
IAB Nederland
 
When Mobile MR Makes You Go Topsy Turvy - Ericsson
When Mobile MR Makes You Go Topsy Turvy - EricssonWhen Mobile MR Makes You Go Topsy Turvy - Ericsson
When Mobile MR Makes You Go Topsy Turvy - Ericsson
Merlien Institute
 
Mobile Learning - The Future Of Workplace Learning
Mobile Learning - The Future Of Workplace LearningMobile Learning - The Future Of Workplace Learning
Mobile Learning - The Future Of Workplace Learning
Upside Learning Solutions
 
thinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA
 

Similaire à TheJournal.ie DMX Dublin 2014 (20)

2015 H1 China media scene
2015 H1 China media scene 2015 H1 China media scene
2015 H1 China media scene
 
Presentatie MARCOM13 alex kozloff
Presentatie MARCOM13 alex kozloffPresentatie MARCOM13 alex kozloff
Presentatie MARCOM13 alex kozloff
 
Future of Digital 2014
Future of Digital 2014Future of Digital 2014
Future of Digital 2014
 
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
 
Current & future mobile trends of south east asia @ innotech cambodia
Current & future mobile trends of south east asia @ innotech cambodiaCurrent & future mobile trends of south east asia @ innotech cambodia
Current & future mobile trends of south east asia @ innotech cambodia
 
When Mobile MR Makes You Go Topsy Turvy - Ericsson
When Mobile MR Makes You Go Topsy Turvy - EricssonWhen Mobile MR Makes You Go Topsy Turvy - Ericsson
When Mobile MR Makes You Go Topsy Turvy - Ericsson
 
Opportunities in the Age of Innovation - Mobile
Opportunities in the Age of Innovation - MobileOpportunities in the Age of Innovation - Mobile
Opportunities in the Age of Innovation - Mobile
 
UK Mobile Insights Report
UK Mobile Insights ReportUK Mobile Insights Report
UK Mobile Insights Report
 
The Influence of Social - A Telecom Industry Perspective
The Influence of Social - A Telecom Industry PerspectiveThe Influence of Social - A Telecom Industry Perspective
The Influence of Social - A Telecom Industry Perspective
 
The Future of Travel - 10 Trends
The Future of Travel - 10 TrendsThe Future of Travel - 10 Trends
The Future of Travel - 10 Trends
 
What are the opportunities for video advertising on mobile?
What are the opportunities for video advertising on mobile?What are the opportunities for video advertising on mobile?
What are the opportunities for video advertising on mobile?
 
Roadshow Europe mobileSQUARED - Nick Lane
Roadshow Europe mobileSQUARED - Nick LaneRoadshow Europe mobileSQUARED - Nick Lane
Roadshow Europe mobileSQUARED - Nick Lane
 
Social and mobile - why your phone is your new BFF
Social and mobile - why your phone is your new BFFSocial and mobile - why your phone is your new BFF
Social and mobile - why your phone is your new BFF
 
Mobile & social - why your phone is your new BFF
Mobile & social - why your phone is your new BFFMobile & social - why your phone is your new BFF
Mobile & social - why your phone is your new BFF
 
Mobile Learning - The Future Of Workplace Learning
Mobile Learning - The Future Of Workplace LearningMobile Learning - The Future Of Workplace Learning
Mobile Learning - The Future Of Workplace Learning
 
thinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
thinkLA Mobile Breakfast 2014 - Henry Blodget Presentation
 
App vs. Mobile Web
App vs. Mobile WebApp vs. Mobile Web
App vs. Mobile Web
 
Mobile Trends 2018 by Omelyanenko Nataliia
Mobile Trends 2018 by Omelyanenko NataliiaMobile Trends 2018 by Omelyanenko Nataliia
Mobile Trends 2018 by Omelyanenko Nataliia
 
Mobile is Knowledge: How travel and tourism sectors can utilise mobile
Mobile is Knowledge: How travel and tourism sectors can utilise mobileMobile is Knowledge: How travel and tourism sectors can utilise mobile
Mobile is Knowledge: How travel and tourism sectors can utilise mobile
 
Why Publishers Must Go All in on Mobile
Why Publishers Must Go All in on MobileWhy Publishers Must Go All in on Mobile
Why Publishers Must Go All in on Mobile
 

Dernier

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Dernier (20)

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 

TheJournal.ie DMX Dublin 2014