TA : UMKM (20 participants) Place : Binus University, Campus Anggrek Date ; Jan, 13 2016

1. Desain Blog untuk Bisnis
P2M
13 Januari 2016
Brian Garda Muchardie, S.E., M.M

2. why blog is essential

3. Keputusan Pembeli (dulu)
Keputusan Pembeli (sekarang)
52% responden membaca opini sentimen dari orang lain tentang
suatu brand atau produk di media sosial sebelum melakukan pembelian
(Sumber : Nielsen, 2013)

4. 1) What do they want
2) How can we help them to fulfill their want
3) How can we make the experience better
Exist. Reach. Equip
?

6. design YOUR blog to CONVERT

7. provide something valuable and useful

8. how to implement conversion into designimplement

9. 1) have clear call to action(s)

13. 2) create relevant landing page

16. landing page

17. 3) stand out from the crowd

19. “Content precedes design.
Design in the absence of content is not design,
It’s decoration.
- Jeffry Zeldman -

20. knowledge is having the right answer
intelligence is asking the right question