My Internetix-09 presentation on innovation

1. What if originality was routine?

2. There are no permanently excellent companies

3. Agenda What is innovation? What is creativity and can it be an organisational habit? Why and how much? How do we make innovation a habit? Rethinking innovation at IS Conclusion

4. What IS innovation? What does innovation mean in the telecoms and internet context?

5. We know it when we see it

6. What do we think of when we hear innovation?

7. There are 4+1 different types of innovation Value Proposition Supply Chain Target Customer Product/Service Process Enabling Semi-radical Disruptive Technology Innovation Incremental Semi-radical Business Model Innovation

8. There are 4 different types of innovation Value Proposition Supply Chain Target Customer Product/Service Process Enabling iPod Technology Innovation iTunes Business Model Innovation

9. The Telco dilemma Telephony & Internet access = 80% What will drive ARPU + lower churn? Facilitators? What services? Direct? What’s optimal? Consumers or businesses? Both? Through one organisation? Infrastructure provider and service provider? If not telephony then what? Google Voice Skype SILK FMC Technology Innovation IPTV The IS Model Business Model Innovation

10. A Telco Perspective Big! Creative? Can they be? Should they be? Size does count (against you)

11. Are larger organisations wired to make bad decisions about innovation? Large Small Now Later

12. What IS creativity and can it be a habit? What does creativity mean in the telecoms and internet context?

13. Is creativity a mental illness?

14. Is creativity a mental illness?

15. Is corporate synesthesia possible? Ideas from across silos Knowledge from across silos Ideation process Quantity Quality

16. How do we make creativity a habit? Nothing lights up the brain like play Space to create Time to create T-shaped people Balance creativity and value capture

17. INNOVATION: Why and how much? Why do any of us need to innovate?

18. Why? – Staying ahead of the curve “Those that live by the sword will be shot by those that don’t” Gary Hamel

19. Why? – Staying ahead of the curve “Those that live by the sword will be shot by those that don’t” Gary Hamel

20. Product Performance Established Product Time The Art of Jumping Curves Product Performance 1.0 Invading Product 2.0

21. The Art of Jumping Curves Product Performance 1.0 Invading Product 2.0 Established Product Time 3.0

23. How do we make innovation a habit? How can we manage innovation so that it’s repeatable?

24. Are we getting this right? 96% of all innovation attempts fail to meet financial goals. (Institute of design strategy, USA, 2005) Every year brings 30,000 new products. About 90% of them fail despite thorough and highly expensive market research (Harvard Business Review, 2005) 8 out of 10 NPD projects fail (Product development and management association, USA, 2004)

25. Exert strong leadership

26. Exert strong leadership Jonathan Ives

27. Making sense of weak signals Market research DOA New ways of understanding client needs Leverage extended networks Canvass crowd wisdom Encourage conflict Trust intuition Moore’s Law e.g. codecs

28. Rethinking innovation How we are rethinking innovation at Internet Solutions

30. Directory – local only

31. Sponsoring blogging

32. Jabber server – local

34. Conclusion What if originality were routine?

35. You get the innovation you deserve You get the innovation that you deserve ! Desirable, Viable, Feasible Knowing when to trust your gut Knowing when not to Brave decisions Strong (thought) leadership Fun and creative Balancing ideas and value capture Keep getting better

36. www.twitter.com/braaipack www.twitter.com/islabs Thank You

37. www.twitter.com/braaipack www.twitter.com/islabs Thank You