Presented at Seattle Interactive 2013.
How often do we discuss what it requires to get the incredible work presented at conferences to happen? Presentations don’t often include details of the sleepless nights, politics, dropped balls, creative differences, differing work styles and obstacles certain to pop up in even the most amicable of collaborations. Let’s get real about navigating the red tape, red lights and red faces and talk about what it really takes to overcome what is holding back our work.
14. How do we
collaborate
successfully?
I am not here to present a case study. I am here
to talk about what happens on the road to the
case study and how to get there.
Let’s discuss
overcoming
the challenges
to our work.
@brittanbright
15. OBSTACLE #1:
GROUP
DYNAMICS
No matter who you are collaborating with, there are some common
challenges you will likely run into. People not being able to work
together effectively is one of the biggest challenges to great work.
@brittanbright
16.
17. If we aren’t involved in
the action, we often have
front row seats for it.
iacquire.com
@iPullRank
@brittanbright
32. LEADERSHIP:
SUCCESSFUL COLLABORATION
STARTS AT THE TOP
Leadership plays a key role in setting the tone for collaboration across an organization or project. The
culture of a team is often defined, intentionally or not, by its leaders. Those of us in leadership roles have a
responsibility to actively promote problem-solving and teamwork in a collaborative environment.
iacquire.com
@BRITTANBRIGHT
33. COMMUNICATION:
MISCOMMUNICATION IS THE ROOT OF ALL EVIL
AND THE PRIMARY REASON COLLABORATIONS
FAIL.
Effectively communicating when there are so many styles and methods of communication in today’s world
can be immensely challenging. Breakdowns in communication can come in many forms. The most successful
people are versatile and deliberate in their ability to communicate.
@brittanbright
34. Being outrageous when communicating outrage often
Outweighs the strength of being right
@BRITTANBRIGHT
35. OBSTACLE #2:
OTHER
DEPARTMENTS
Can’t get anything through legal? It have a backlog through memorial
day 2014? In business there are many areas to consider and although we
may be separated into silos, that does not make for effective
collaboration. The ability to build bridges throughout a company is an
incredibly valuable skillset.
@brittanbright
38. Dealing with red
tape is part of
getting anything
innovative, or
inventive,
accomplished.
iacquire.com
@iPullRank
@BRITTANBRIGHT
39. Legal professionals are people
too. Respect and try to
understand what they do if
you want them to do the same
for you.
iacquire.com
@iPullRank
@BRITTANBRIGHT
40. Don’t ignore the
rules, even if you
need to break
them.
Ask for
guidelines &
tips
@brittanbright
41. Plan ahead and
include your legal
team, and their
turnaround times,
in your planning.
Take the time
to educate and
excite legal on
your project
@brittanbright
42. Education
and
context
Time invested in understanding how the situation you are facing came to be is time well
spent. Walls generally exist in an effort to protect and preserve. Understanding how
they are built will help you figure out how to scale the obstacle they represent.
@BRITTANBRIGHT
46. IT professionals are people
too. Respect and try to
understand what they do if
you want them to do the
same for you.
iacquire.com
@iPullRank
47. Don’t ignore the
rules, even if you
need to break
them.
Ask for
guidelines &
tips
@brittanbright
48. Plan ahead and
include your it
team, and their
turnaround times,
in your planning.
Take the time
to educate and
excite it on
your project
@brittanbright
50. Education
and
context
Time invested in fully understanding what you are actually asking for and how it
affects others within your organization is time well spent. Walls represent structure
and before you change a structure, you must understand it..
@BRITTANBRIGHT
51. OBSTACLE #3:
GETTING BUDGET
Teams are just a smaller version of an organization. To succeed,
Employ the skillsets of a business to be effective including the revenue
driving functions.
@brittanbright
54. You must believe in
your ideas, you
must believe in
yourself.
Know what
something is
worth to you
before you ask.
@brittanbright
55. Ask the right
person, at the
right time, the
right way.
Make sure you
can answer
“what’s in it
for me?”
@brittanbright
56. Know what you
will settle for
and what you
won’t accept. Then
stick to it.
How much
would it cost
not to do?
@brittanbright
57. Do the most you
can do with the
budget you have
but don’t cut
corners.
Patiently Stand
your ground.
@brittanbright
58. negotiation
and
salesmanship
Sales skills are tremendously useful in almost every situation in life. Invest time in
mastering the art of knowing what you can ask for and what you must relinquish. You
must be able to sell your ideas and yourself in a collaborative environment.
iacquire.com
@brittanbright
@iPullRank
@BRITTANBRIGHT
59. charm
and
charisma
If no one in your group has these traits, find them in what you are working on and make
them shine.
iacquire.com
@brittanbright
@iPullRank
60. OBSTACLE #4:
YOU
The key to better teamwork is to make sure you are the best team
player out there. Have you really tried everything? What do you
contribute to the group, both good and bad.
@brittanbright
67. IN SUMMARY:
A PEP TALK
Having energy to get through the rough parts of doing real work is
incredibly essential. When you, or your team start to get discouraged,
frustrated or down, try to remember.. .
@brittanbright
68. Working within & around the confines of what you are given requires imagination, determination &
creativity
@brittanbright