Take a look at how Broadway impacts the economy, how inflation affects Broadway, and the current Broadway-Hollywood relationship. (Every slide features a production shot of a Broadway musical, and, for fun, you can play "Guess that show!" whilst watching!)

1. The Show
Must Go On
A look at Broadway
& the Economy

2. 1st
• How Broadway Impacts the Economy
2nd
• How Inflation Affects Broadway
3rd
• Broadway and Hollywood Relationship

3. 1st
• How Broadway Impacts the Economy
2nd
• How Inflation Affects Broadway
3rd
• Broadway and Hollywood Relationship

4. $9.8 billion
to the New York City economy
during the 2008-2009 season
(The Broadway League 2010)

5. Additional Purchases
by Broadway Tourists
NY Area $82.50 $200 million
Domestic Tourist $603 $1.52 billion
International Tourist $1,107 $231 million
(Jacobs 2002)

6. $477.7 million in taxes
84,400 jobs
(The Broadway League 2010)

7. “The extent of economic
impact of Broadway tours
to a local metropolitan
area [is] three times the
dollar amount of the
gross ticket sales"
From the 2006 Report for the
League of American Theatres and Producers Inc (Razor 2010)

8. 2003 Musicians Strike
(Scott 2003)

9. "[Broadway is] part of
the economy that
draws people to New
York...Tourism has a
multiplier effect that
lots of economic
activity doesn't,
because it's money
that wouldn't be here
other-wise"
-Ronnie Lowenstein
Director of the Independent Budget Office
(Scott 2003)

10. 1st • How Broadway Impacts the Economy
2nd • How Inflation Affects Broadway
3rd • Broadway and Hollywood Relationship

11. Tickets to Broadway shows have increased 133% in the past 20 years
Stat: (“That's Expensive Entertainment” 2005)
Story: (Glenn Haas 2009)

12. Shrek the Musical
$25 million in 2008
Spider-Man, Turn Off the Dark
$65 million dollars
(Kennedy 2010)

13. Show Year Opened Approx Cost in Mil
(2010 dollars)
Oklahoma 1943 1
Rent 1994 5.2
Wicked 2003 16.6
Shrek 2008 25.4
Spiderman: 2011* ~65
Turn off the Dark (in previews)
(Kennedy 2010)

14. 1st •How Broadway Impacts the Economy
2nd •How Inflation Affects Broadway
3rd •Broadway and Hollywood Relationship

15. view "film adaptations of their properties as helpers, not hindrances, when
their productions begin to display signs of box office wear and tear"
(Burston 2009)

16. -Judy Craymer
Mamma Mia producer
(Burston 2009)

18. “As with film, the
answers are in the
foreign and the
ancillary streams of
video,
merchandising and
soundtracks”
(Cox and Evans 1998)

20. (Burston 2009)

22. Fin
All production shots courtesy of Broadwayworld.com