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PPT ON BRANDING DECISIONS
Branding decisions
Branding decisions
Kriace Ward
Concept of Brand, Brand Evolution, Brand Hierarchy, Brand Image, Brand Identity – Perspectives, Levels & Prism. Brand Personality, Brand Positioning, Brand Repositioning, Brand Equity, Types of Branding – Product, Line, Range, Umbrella & Endorsement Branding. Brand Creation, Brand Product Relationship, Brand Portfolio, Brand Elimination, Brand Revitalization Managing Brands, Brand Extensions, Financial Aspects of Brands Branding in different sectors – Retailers, Industrial, Services, & high-tech products.
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Recommandé
PPT ON BRANDING DECISIONS
Branding decisions
Branding decisions
Kriace Ward
Concept of Brand, Brand Evolution, Brand Hierarchy, Brand Image, Brand Identity – Perspectives, Levels & Prism. Brand Personality, Brand Positioning, Brand Repositioning, Brand Equity, Types of Branding – Product, Line, Range, Umbrella & Endorsement Branding. Brand Creation, Brand Product Relationship, Brand Portfolio, Brand Elimination, Brand Revitalization Managing Brands, Brand Extensions, Financial Aspects of Brands Branding in different sectors – Retailers, Industrial, Services, & high-tech products.
BRAND POSITIONING AND VALUES
BRAND POSITIONING AND VALUES
Ashish Hande
Brand extension
Brand extension
Aftab Baloch
Brand positioning
Brand positioning
sustkazi
This Presentation aims at providing just about enough information about Branding. The intention was to make it simple and self-explanatory with the help of examples; making it all the more better and easy to follow. View. Learn. Recreate.
ALL you need to know about BRANDS!
ALL you need to know about BRANDS!
Amar Bysani
Branding and positioning training kul nov 2013
Branding and positioning training kul nov 2013
The House of Marketing
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Chapter7 branding con't
Randy Hawthorne
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Brand Extensions Ppt 0111
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167714 633736684762918750
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Managing brands for competitive advantages.what is marketing?market and target marketing.simple process of marketing. branding?types of brand?brand equity?trade marks?developing global brand names and trade marks. brand extensions. new product development strategies. marketing mix? and consumer adoption process,
Managing brands for competitive advantages
Managing brands for competitive advantages
Gc university faisalabad
Brand Positioning is the essence of successful branding. This is a companion presentation to "Brand Equity: Building the Brand from the Ground Up," also by William Baker
Brand positioning the key to successful branding
Brand positioning the key to successful branding
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Branding: What Is It? Branding: Why Do It? Branding: How Do I Do It?
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Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
Brand Portfolio
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The relevance of single versus umbrella branding in the context of companies like ITC and Tata Motors
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Leroy J. Ebert DipM MCIM, Chartered Marketer, MSLIM Manager Marketing and Business Development – Logiwiz Ltd. Presentation Developed as course material for the SLIM Diploma in Brand Management Content Extracted from “Strategic Brand Management” 3rd Edition Authors: Kevin Lane Keller M.G. Parameswaran Issac Jacob Presentation developed from SLIM Diploma In Brand Management Students Presentation developed by Leroy J. Ebert (9th May 2014)
Designing and implementing branding strategies by Leroy J. Ebert chapter 11
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Brand for Everyone
Strategic Brand Management (2013)
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Hatta Harris Rahman
product brand matrix by Akhil Arora. you can mail me for the presentations akhilarora333@gmail.com
Product brand matrix
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Brand architecture
Brand architecture
zender1
One of my work
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RoshithJithu
PPT created by Kulin Marketing founder Elizabeth Kulin and her graduate school classmates.
Sub-Branding
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Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
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Brand Strategy: Creating Value through Image & Identity
Ch10 crafting the brand positioning velasco
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Challenges & opprtunities in brand extensions
Challenges & opprtunities in brand extensions
Corporate Branding
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Single n umbrella branding
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Marketing - Brand Positioning
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MBA Marketing Management NUML asadklair@hotmail.com
Branding and Brand Positioning / Marketing Management By Kotler Keller
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Product and Branding Decisions: Product, Policy, Objectives, Product Mix, Product Line, Packaging, Product Modification and Deletion. Brand Management: Branding, Brand Positioning, repositioning Strategies and Brand Loyalty, Brand Equity, Brand Management practices.
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Branding is about discovering and communicating the essence of your business and what it delivers to your customers. Your brand creates your business' reputation and its 'personality'.
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Slides for Dr. Robert Ristino's keynote presentation to the Providers' Council's seminar on the Power of Branding on April 7, 2010 at the Crowne Plaza Hotel in Natick, Massachusetts. Dr. Ristino is an adjunct professor at Clark University. Ristino has a 30-year career in organizational communications and has served in public relations management positions at General Electric and UMass Memorial Healthy System.
Power of Branding - Dr. Robert Ristino, Clark University
Power of Branding - Dr. Robert Ristino, Clark University
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Brands&Branding
Brands&Branding
Rakesh Damani
Importing, Exporting and Sourcing What’s this chapter about? Important aspects of importing, exporting and sourcing Key influencers for import, export and sourcing decisions Multinational vs. Global Strategy Companies engaged in international business activities can approach the market using either a multinational or a global strategy. Export selling vs. Export marketing Multinational strategy A strategy of adapting products and their marketing strategies in each national market to suit local preferences. Global strategy A strategy of offering the same products using the same marketing strategy in all national markets. Benefits and Drawbacks Multinational strategy Benefits Drawbacks Global strategy Benefits Drawbacks Monitor and respond quickly to changes in buyer preferences Inability to exploit scale economies Costs savings from scale economies Knowledge sharing Only simple modifications to product features can be implemented The Exporter “Must Do” List Gain in depth understanding of the target market. Conduct marketing research and identify market potential. Make strategic decisions concerning 4Ps (marketing mix). Expanding the “Must Do” List Logistics Packaging, transportation, etc. Legal Procedures Contracts, customs procedures, tariffs, etc. After-sales service Product discontinuation, parts availability, product repair, etc. Sales Promotions Advertising Foreign Market Intelligence Competition Government Influence on Trade Governments have long intervened in the trade of goods and services for political, economic and cultural reasons. Encouraging Exports Subsidies, tax breaks, export financing, etc. Discouraging Imports Tariffs, quotas, embargo, local content requirements, etc. Encouraging Exports (Example) Encouraging Exports (Example) Discouraging Imports Can you think of examples? Sourcing What is sourcing? What makes it so important? In class discussion! Factors that Affect Sourcing Factory costs and conditions (land, labor, etc.) Logistics Infrastructure Political risk Exchange rates / currency convertibility On Wednesday Licensing, Investment, and Strategic Alliances (Part 1) Segmenting, Targeting and Positioning What’s this chapter about? Important aspects of STP marketing STP Marketing Segmenting Dividing a market based on demographics, lifestyles, behavioral measures etc. Targeting Selecting the most appropriate market(s) Positioning Target marketing messages using the 4Ps Market Segmentation Market segmentation is the division of consumer markets into meaningful and distinct groups. Why is Market Segmentation important? Marketers can better define consumer needs. Decision makers can define objectives and allocate resources accurately. Competitive advantage. Segmentation Base … is a group of characteristics that is used to assign segment members. Demographics Psychographics Needs Behavioral Demographic ...
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Here is the complete report of how to make brand and how to make strong brands in the market . Hit like if you love this report and if you are in search of presentation about same topic then you can take it from my collection.
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Branding
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