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CAFÉ ROMEO Business Plan Presented by:  Brandon Lee Schweitzer Sylvan Haferkamp Kat
Executive Summary ,[object Object],[object Object],[object Object],[object Object]
Seating Area Décor & Style
I. Current Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Analysis – cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Penetration Strategy: Market Niche ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market ,[object Object],[object Object],[object Object],[object Object]
Competitor Analysis Name Cuisine Prices Position Café Hula Girl Hawaiian Island $10 - $30 Direct Bennie Hanna Asian Fusion $10 - $40 Direct Sarento’s Mediterranean  $10 – Mkt. Price Direct Coconut Cafe Hawaiian Island $8 - $30 Direct Red Lobster American Seafood $10 – Mkt. Price Direct Outback Steakhouse American/Australian $10 – Mkt. Price Direct Todai Seafood Buffet/Asian $20 to $40 Direct McDonalds Fast Food $1 - $8 Indirect Subway Fast Food $4 - $10 Indirect Starbucks Cafe $2 - $8 Indirect
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
III. External Factors:  Opportunities  and Threats Elements Benihana Serento’s Café Romeo Delivery Service to Local Area Low Low High Publication and Radio Advertising High High High Customer Loyalty Program Low Low High
III. External Factors: Opportunities and  Threats Elements Benihana Serento’s Café Romeo Economy in Recession High High Medium Many Direct Competitors High High High Unstable Food Cost High High High
IV. Internal Factors:  Strengths  and Weaknesses Elements Benihana Serento’s Café Romeo Quick Adaptation to Change Low Medium High Quality of Service High Medium High Unique Ambiance Low Medium High
IV. Internal Factors:  Strengths and  Weaknesses Elements Benihana Serento’s Café Romeo Health Conscious Consumers Low Medium Medium Location Low Medium Medium Financial Startup Cost Low Low High
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix ,[object Object],[object Object],[object Object]
Marketing Mix Continued… ,[object Object],[object Object]
Marketing Plan: Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotions and Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix Continued… ,[object Object],[object Object],[object Object],[object Object]
Implementation: Activities Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation: Marketing Budget ,[object Object],[object Object],[object Object],[object Object]
Budget for Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],$100.00 $100.00 $77.00 $100.00 $377.00
Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. Analysis of Strategic Factors ,[object Object],[object Object],[object Object],[object Object]
People of Café Romeo ,[object Object],[object Object],[object Object]
Organization Chart
Key personnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employee Uniforms Waiters and waitresses will be wearing polo shirts (Red, Beige white, or Green to represent the Volcanic Fire Theme) while the bar backs, bartenders, and bus boys will wear black polo's, all provided by the employee. All front of the house employees will be required to wear black slacks or a black skirt, that will also be provided by the employee Chefs will wear black and red tops with black slacks and they must wear their hats or an issued hair net and that their clothes be sanitary (clean, hole less shirts and pants).  All chefs and dishwashers will be provided with gloves and aprons.
Food Purchasing ,[object Object],[object Object],[object Object]
Beverage Purchasing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
First year Income Statement Revenue:             Gross Sales       $986,017.72   Less: Sales Returns and Allowances   $49,300.89   Net Sales       $936,716.83             Cost of Goods Sold:       Cost of Goods Sold   $274,516.21       Cost of Goods Sold       $274,516.21               Gross Profit (Loss)       $662,200.62
Income Statement (cont’d) Expenses:             Advertising   $5,055.00       Contract Labor   $100,000.00       Credit Card Fees   $29,580.53       Equipment   $32,500.00       Insurance     $79,200.00       Interest     $24,000.00       Loan Repayment   $80,000.00       Maintenance   $41,760.00       Miscellaneous   $5,000.00       Payroll Taxes   $5,888.30       Permits and Licenses $25,200.00       Professional Fees   $10,200.00       Rent     $97,440.00       Repairs     $600.00       Telephone     $780.00       Utilities     $9,600.00       Wages     $13,739.37       Total Expenses       $560,543.20                 Net Operating Income     $101,657.41
Sales Forecast – High Season HIGH Revenue Cost Breakfast hour/mth ($13/person, 3 turns on a table, sitting 45 people)  $  71,175.00  $ 20,218.82  Dinner hour/mth ($25/person, 3 turns on a table, sitting 45 people)  $ 136,875.00  $ 38,882.34  Bar sales/mth ($19/person, 3 turns on a table, sitting 5 people)  $  11,558.33  $  2,097.73  Total sales $ 219,608.33  $ 61,198.89
Sales Forecast – Low Season LOW Revenue Cost Breakfast hour/mth ($13/person, 2 turns on a table, sitting 10 people)  $ 11,862.50  $  3,369.80  Dinner hour/mth ($25/person,2 turns on a table, sitting 15 people)  $ 57,031.25  $ 16,200.98  Bar sales/mth ($19/person, 1 turns on a table, sitting 4 people)  $  4,623.33  $  839.09  Total sales $ 73,517.08  $ 20,409.87
Estimated Return On Investment After 1 st  Year ,[object Object],[object Object],[object Object],[object Object]
Total Investments ,[object Object],[object Object],[object Object]
Thank You! Please Come Again. ,[object Object],[object Object]

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Thesis Presentation Cafe Romeo

  • 1. CAFÉ ROMEO Business Plan Presented by: Brandon Lee Schweitzer Sylvan Haferkamp Kat
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Competitor Analysis Name Cuisine Prices Position Café Hula Girl Hawaiian Island $10 - $30 Direct Bennie Hanna Asian Fusion $10 - $40 Direct Sarento’s Mediterranean $10 – Mkt. Price Direct Coconut Cafe Hawaiian Island $8 - $30 Direct Red Lobster American Seafood $10 – Mkt. Price Direct Outback Steakhouse American/Australian $10 – Mkt. Price Direct Todai Seafood Buffet/Asian $20 to $40 Direct McDonalds Fast Food $1 - $8 Indirect Subway Fast Food $4 - $10 Indirect Starbucks Cafe $2 - $8 Indirect
  • 10.
  • 11. III. External Factors: Opportunities and Threats Elements Benihana Serento’s Café Romeo Delivery Service to Local Area Low Low High Publication and Radio Advertising High High High Customer Loyalty Program Low Low High
  • 12. III. External Factors: Opportunities and Threats Elements Benihana Serento’s Café Romeo Economy in Recession High High Medium Many Direct Competitors High High High Unstable Food Cost High High High
  • 13. IV. Internal Factors: Strengths and Weaknesses Elements Benihana Serento’s Café Romeo Quick Adaptation to Change Low Medium High Quality of Service High Medium High Unique Ambiance Low Medium High
  • 14. IV. Internal Factors: Strengths and Weaknesses Elements Benihana Serento’s Café Romeo Health Conscious Consumers Low Medium Medium Location Low Medium Medium Financial Startup Cost Low Low High
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Employee Uniforms Waiters and waitresses will be wearing polo shirts (Red, Beige white, or Green to represent the Volcanic Fire Theme) while the bar backs, bartenders, and bus boys will wear black polo's, all provided by the employee. All front of the house employees will be required to wear black slacks or a black skirt, that will also be provided by the employee Chefs will wear black and red tops with black slacks and they must wear their hats or an issued hair net and that their clothes be sanitary (clean, hole less shirts and pants). All chefs and dishwashers will be provided with gloves and aprons.
  • 37.
  • 38.
  • 39.
  • 40. First year Income Statement Revenue:             Gross Sales       $986,017.72   Less: Sales Returns and Allowances   $49,300.89   Net Sales       $936,716.83             Cost of Goods Sold:       Cost of Goods Sold   $274,516.21       Cost of Goods Sold       $274,516.21               Gross Profit (Loss)       $662,200.62
  • 41. Income Statement (cont’d) Expenses:             Advertising   $5,055.00       Contract Labor   $100,000.00       Credit Card Fees   $29,580.53       Equipment   $32,500.00       Insurance     $79,200.00       Interest     $24,000.00       Loan Repayment   $80,000.00       Maintenance   $41,760.00       Miscellaneous   $5,000.00       Payroll Taxes   $5,888.30       Permits and Licenses $25,200.00       Professional Fees   $10,200.00       Rent     $97,440.00       Repairs     $600.00       Telephone     $780.00       Utilities     $9,600.00       Wages     $13,739.37       Total Expenses       $560,543.20                 Net Operating Income     $101,657.41
  • 42. Sales Forecast – High Season HIGH Revenue Cost Breakfast hour/mth ($13/person, 3 turns on a table, sitting 45 people) $ 71,175.00 $ 20,218.82 Dinner hour/mth ($25/person, 3 turns on a table, sitting 45 people) $ 136,875.00 $ 38,882.34 Bar sales/mth ($19/person, 3 turns on a table, sitting 5 people) $ 11,558.33 $ 2,097.73 Total sales $ 219,608.33 $ 61,198.89
  • 43. Sales Forecast – Low Season LOW Revenue Cost Breakfast hour/mth ($13/person, 2 turns on a table, sitting 10 people) $ 11,862.50 $ 3,369.80 Dinner hour/mth ($25/person,2 turns on a table, sitting 15 people) $ 57,031.25 $ 16,200.98 Bar sales/mth ($19/person, 1 turns on a table, sitting 4 people) $ 4,623.33 $ 839.09 Total sales $ 73,517.08 $ 20,409.87
  • 44.
  • 45.
  • 46.

Notes de l'éditeur

  1. Strengths : related to what Sylvan mentioned in slides 6. We offer both right? Weakness: don’t know if you can use that in this category? Let me know.
  2. Coupon is very effective for Japanese tourist. Almost 90% came into the restaurant will carry the coupon with them.