student project for educational purpose only

2. We Listen formed from the founder herself had suffered from
depression before. Through treatment and return to normal. The idea is to
help others. That's not bad But no one listens With the current trend has
become much more depressed. She want to build this up to help others. So
do not have to enter a cycle of depression and depressive state recover from
it faster. Before he decided suicide And suicide as the incident as current
news.
History

3. There's some things we do not want to tell people close to me. Because we
are afraid of being judged Or to tell Finally, to keep this stress on myself.
"

4. Why not volunteer to make a suggestion?
We listen believes that everyone has the power to
solve the problem on its own. Our volunteers do not
know what happened to each of them. Of course,
the instructions given to it was not good enough.
We can only "hear" and "understand" this is sufficient

5. Banpu Public
Company Limited
(Thailand).
The Samaritans
of Thailand
Mental health agencies
The development of
applications.
School and university
Sponsorship
Listening a problems
Workshop on
inspiration.
Volunteer
personnel
Investment
Listening,
understanding and
non-judgmental.
Reducing stress
Create a network
of volunteers
member
Pay attention
Peace of mind
Relieve stress
Web page
Social Media
applications
teens
worker
students
The budget for activities
The budget for advertising
Workshop event
Sponsership
Co - Branding
Business Model

6. According to statistics from research in the United States and
Europe.
(1) People with depression are likely to die from heart attack than those
without the disease to four times together.
(2) Two-thirds of people who committed suicide had a history of
depression before.
(3) the likelihood that the disease is highest when we were about forty
others.
(4) depression is a disease of the development of several other
categories. Of which have a direct impact on the economy?
(5) Women are more likely to be infected than men twice.
ณัฐวุฒิ เผ่าทวี
www.powdthavee.co.uk
The problem of depression

8. http://www.thaidepression.com/www/doc59/
depressive%20asian.pdf
http://www.thaidepression.com/www/index.p
hp

10. Social Purpose
In the period of Branding 4.0
The consumer focus on brand that
it will create sustainability society
We listen is operations that saw about society as a whole. To create value along with
quality of society to be +better. To create volunteer group and the users who had recover
from the problems. They will see the importance issue of problems. And ready to drive
this business to be sustainability society in the future.

11. BRAND VERIFICATION
WE LISTEN’s Attribute
Application and Webpage to listen the problems of the users peace of mind.
Without judging thinking. Those who listeners are Volunteers trained by the experts.
Competitor in the same market
• Hearing problems and a talk with the volunteer help.
• Hotline Buddhism (Buddhist Hotline)

13. About Hotline Buddhism
Hotline Buddhism (Buddhist Hotline) virtues of social justice.
It begin from the belief that Buddhist society is a society of moral virtues. That is, a
society in which people in society, whether age, gender, race, age, nationality,
profession or status. However, they have compassionate love and help each other
.Impartiality and respect for the rules of society to make them live together with
happiness.
If someone in trouble or have adversity in life, such as stress, sad, lonely, broken,
unemployed, no eat, hopeless, debt, life failed, drug addicted, children, or family
issues, etc. Buddha was preaching. the Buddha's preaching should have been able
to solve these problems. The sun shines bright in all directions. Buddha's preaching
of the drug class. You should also have access to all outpouring of life as well.

14. BRAND VERIFICATION
Likes and dislikes Competitor same market
Like Listen to all issues
Not Like Only call phone
• Hotline Buddhism Like Clearly targets Reliability
Not Like
The name may not be the universal religion.

15. Foreign brands
Urban Confessional
Urban Confessional Founded in 2012 with the goal
to be powerful and healing by listening to others.
The program gradually spread to the community
and society four years after the founding Urban
Confessional was expanded to 16 countries,
provides listening and giving advice on site.

16. Urban Confessional are cabling projects being heard
in different locations in several countries.
Listening things Of those who want to speak their
stories and want someone to listen. To drain
Stress can cause heart problems

17. Urban Confessional Store

19. BRAND VERIFICATION
Favorites in WE LISTEN
• A brand that listens to problems
• There are clear rules of usage.
• Not to disclose the identity of the user.
• friendly
• Ease of use
What's not to like
• Logo is not unique to me.
• The brand has little in the communication channel.

20. BRAND VERIFICATION
• Friendly
• Sincerity
• Relieve

21. BRAND IDENTIFICATION
The brand is on the Way with us.
- Samaritans Inc. Hearing problems and talk. The volunteers help
The agency to cooperate in the training of volunteers.
- Institutions or universities A course on psychology.
- An organization that recognizes the importance of
the problem of depression.

22. BRAND IDENTIFICATION
Target Group of all brands
Target Group of WE LISTEN
Gen Y youth groups that have both a love of learning and living.
Risks and symptoms of depression. Want to talk to someone to vent.
To feel uncomfortable
People who have problems in their lives. Both psychological and lifestyle.

23. Costumer Insight
Shy to say the problems
with acquaintances.
Want to vent
Need person who will
listen and understand.
Have a problem
But can not talk to anyone.

24. BRAND IDENTIFICATION
What a difference
from other brands.
• Hearing problems without waiting for an offer.
But it allows the referee
was not talking mood stabilizers.
• Feels like a friend, always side by side.
• Hearing problems, consult the Internet
• Privacy Anonymous

25. BRAND IDENTIFICATION
Category Name Help Application and Webpage
Key Brand Identities
• Blue square logo
• Thin capitalization simple heart shape on the right side of the character.
• Simple design Website blue and white tone.

26. facebook.com/welistenth
www.welisten.in.th

27. WE LISTEN
Market
Marketing communications brand new office
Social media and the website
Current Markets
Thailand
Market size
Services Hearing Problems
Small Market
Customers
youth group
Age 15-25 years
Have a problem of
Learning Friends love
Growing or declining
Business growth opportunities
Current competition High stress
New Markets
Asean country
The population is
High stress, such as Singapore

28. INDUSTRY
In addition to hearing problems for relieve stress
Through Application and Website
Volunteers trained by the experts.
Power of buyers
Are buying less
Also ask for
money at home,
If they want
anything they will
Find a way to get it.
Substitute Products
- Hospital
- Mental rehab
Power Suppliers or vendors
lack volunteers for hearing problems
there are quite a few people in currently
Current
Competitors
- Samaritans
- Buddhist Hotline
Competitive rivalry
Samaritans's communications is advertising media.
And online media using actors to communicate.

29. Economic Indicators
Condition of stress
people in economic and social conditions.
OPERATING
ENVIRONMENT
The emotional health of people.
Relaxed and happy
Demographic movements
Teen population who are
living with stress.
Technology trends
The invention of Application
and innovations
Social & Culturalshifts
- Open Mind,
- dare to talk With strangers
- Others accept comments

30. BRAND JOURNEY
Brand Key Essences
Brand Promise
Troubles Listen
Your safe place for your mind
No matter what troubles you are facing,
We are here for you

31. BRAND JOURNEY
Brand Positioning
Listen to all the trouble for a new generation.

32. Brand Personalities
BRAND JOURNEY
Sincere, friendly

33. BRAND JOURNEY
Collaboration
• Hospital / Agency psychiatrists
• School / University
• support organization

34. Communications
• Website
• Social Media Facebook

35. The format used

36. BRAND JOURNEY
Improve brand
• Personnel recruitment and development, volunteer recruitment increased.
• Create data in website for a better understanding of the target audience.
• Communicating information to the target audience
• Contact the partnerships with agencies To build credibility

37. BRAND VISION
1 Known And awareness among consumers even more.
2 Brand recognition And to increase
The number of volunteers in hearing problems.
And adding a wider network.
3 Doing business in order to drive a good social.

38. Differentiation
Tangibles Intangibles
web Page Online
Volunteers with skills
Listening Quality
Do not worry about
feeling uncomfortable
privacy

39. Differentiation
Listening without cues
Use with web Page Online
The talk by chat

40. The unique self sustainable.
A further opportunity
Rarity
The hard-to-imitate
The special
Can organizations or educational institutions. Seeing the importance of.
Psychological listening and problem solving depression. To brand
development at To change society in a good direction.
The brand saw a small problem. But a major problem
with understanding and ready to listen.
To listen to a specific Volunteers from quality
Feeling uneasy conscious mind to be guided and judged.

41. We listen is ..
Brand who listening comprehension and judgment
of volunteers with great skill. And attention

42. Brand Touchpoint
History
A story about Brand story that causes the well-
known brands. Through brand
Marketing Strategie
- New Media
- Event

43. MKT Communication
- To promote the recruitment of volunteers In various channels
- Create brand awareness consumer
Internal Branding
- Adding volunteers To answer the demands of users.
- The intention of creating a common personnel To be in the same direction
- Build better relationships of individuals within the organization.
MKT Communication
- To promote the recruitment of volunteers In various channels
- Create brand awareness Consumer

44. CRM Program
- The satisfaction and get feedback.
- Interactive communication channel social media
CSR Program
- Training Work shop for basic understanding.
- With various organizations Social Project
- The campaign highlights the importance of the problem of depression.
Word of mouth
- Content creation, communication The resulting share and tell.
- Preparation of Viral Media

45. Website
- Creating unique communication channels. The cause of remembering better.
- More information can be Awareness of consumers.
Social network
- Brand communication usually Interact with consumers
- Developing Apps that can be accessed more easily.
Store experience
- Web page generated content created and shared experiences.
- The satisfaction scores of service.
- Selling goods

46. Alliance
- Agencies on mental health And social problems
- Sponser
- Educational institution

47. New Market to
Singapore
The results showed that the population of Singapore.
The most rate of severe depression in ASEAN.
Singapore is a country with a strong economy.
At the same time are highly competitive in terms of working
and studying to be a result of high stress.
High-tech and high-income

48. Social media trends in Singapore
Communication
Owend channel
Paid channel
Earned channel

49. Long time campign
“Your listen”
Development a Welisten mobile apps.
So users can use it more convenient.
“Your listen”
Function to the user.
Listen to the people
around you are
saying.
Applications will
earn points.
Points entitled to a free workshop
or get a other rewards.

50. Check - in
relaxing place
Function to the user.
Check - in relaxing place
When they go there For
happiness.
Applications will earn
points to get a rewards.
Check - in relaxing place